Zmags Named DPAC Finalist

Boston, MA – Zmags, the leading rich media marketing software, has just been named one of three Finalists in the Digiday Publishing and Advertising (DPAC) Awardsfor Best Digital Publishing Platform Innovation. This year’s Finalists were chosen based on their ability to address the developing needs and interests of consumers in an ingenious and innovative fashion. In 2010, Zmags introduced a mobile version of its industry leading Zmags digital publishing software, which now enables users to deliver enriched HTML5-powered publications to consumers’ mobile browsers, including iPads, iPhones and Android devices.

“To be named one of three Finalists for the distinguished honour of Best Digital Publishing Platform Innovation, among so many contenders is humbling,” said Jens Karstoft, CEO of Zmags. “We truly put our best foot forward in 2010, not only when we created Zmags Mobile, but by our longstanding commitment to producing innovative enhancements and capabilities to ensure we are meeting the demands of today’s consumer. This is truly a testament to our team’s hard work.”

Some of the solutions DIGIDAY judged this year for the DPAC Awards were engagingly simple—while others required some real rocket science. Like never before, new technology and ingenuity have been applied throughout the industry, to better understand the true impact and engagement of social media and mobile, and some of the solutions companies invented could spark new monetization methods for whole industries. Together, the Finalists offer a roadmap to the changes ahead.

Zmags, founded in 2006, enables marketers to leverage the familiar, linear storytelling format to easily convert their content into rich media publications. This format has proven to provide an engaging, immersive reading experience that holds the attention of prospects longer, and drives action for their 2500 customers.

Consistently illustrating their commitment to providing a product that not only fulfills a unique need of marketers and commerce professionals, Zmags’ dedication to innovation that accommodates the changing needs of the market is unmatched. Their powerful analytics engine tracks reader engagement and integrates with Google and Omniture is an asset to brands who seek to report ROI on their content. In addition, the company is addressing the growing importance of brands’ ability to reach mobile audiences by releasing mobile capabilities and enhancements including video, link building and branding.

To learn more about Zmags for your content production needs and to request a free trial, please visit the website.

About Zmags

Zmags, the industry leading rich media marketing software, enables retailers and brand owners to inspire and engage customers online and on mobile devices. Zmags utilizes a familiar, linear story-telling format enriched with vivid graphics, video, and interactive Flash elements to immerse readers and inspire action. The Zmags analytics engine tracks reader behavior and provides metrics-driven insights and analysis to enable its clients to deliver a better customer experience, optimize marketing ROI, and increase sales. E-Commerce functionality, such as shopping cart, wish list, and integration with commerce infrastructure transforms Zmags into a powerful merchandising solution capable of boosting online and offline sales. Zmags is used by more than 2,500 companies in 50 countries, including 10% of Fortune 500 companies.