Zmags Hosts BIG !dea Session at Shop.org Annual Summit
Zmags, provider of commerce-enabled digital catalogs and publications, will host a BIG !dea session at the Shop.org Annual Summit.
The session titled “Driving Breakthrough Performance, Streamlined Shopping Experiences and ROI in the Age of Relevance” features panelists that have experienced significant success by reaching today’s digital consumers through relevant, branded content across multiple channels.
This session will help retailers and brands understand the process of turning traditional branded content into an immersive digital shopping experience that will increase ROI. Attendees will have the opportunity to hear about real world projects from marketing and e-commerce professionals that once struggled to reach consumers through increasingly popular social and digital channels. By incorporating videos, music, photos, images, articles and special features such as ‘buy-the-look’ each panelist will explain what worked (and what didn’t) for their brand.
|Who:||Lauren Freedman, president, e-tailing group|
|Michele Pearl, vice president, product, Zmags|
|Melissa Richardson, director, e-commerce & online marketing, Serena & Lily|
|Ryan Villiers, director UX, Guitar Center|
|What:||“Driving Breakthrough Performance, Streamlined Shopping Experiences and ROI in the Age of Relevance”|
|When:||Tuesday, September 11, 2012|
|5:00 pm to 5:30 pm|
|Where:||Expo Hall/Hall AB|
To learn how commerce-enabled digital catalogs and publications can increase revenue and deepen brand affinity, and to see a demo of Zmags’ new offering – Verge – stop by Booth #658 in the Expo Hall.
Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.
Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.
Keri Bertolino, 617-986-5007