Zmags Presents Live Webinar: “Digital Design: How to Turn Click-Throughs Into Sales”

Zmags, the leading provider of rich media mobile and social merchandising, today announced a live webinar that will discuss the challenges being faced by online marketers vying to capture and hold the attention of consumers.

Today’s consumers have high expectations, and the design and layout of digital assets should inspire them to discover new products and increase brand engagement.

Title: Digital Design: How to Turn Click-Throughs Into Sales
When: Wednesday, March 21, 2012
Time: 10:00 a.m. EDT / 7:00 a.m. PDT
Presenters: Ashley Bistran, director of client projects, Zmags
Why:  In today’s multi-channel world it is becoming increasingly important for marketers to design digital assets intended to capture and hold a consumer’s attention. Digital assets should be used to inspire people to discover new products, engage with your brand, and ultimately turn click-throughs into sales.
What: During this free webinar, our expert panel will share some performance-tested hints and how-to’s, as well as marketing best practices that can be implemented immediately to improve results. Attendees will learn:
  • How to deliver an engaging cross-platform experience across all digital touchpoints—tablet, mobile, Web and social
  • How to optimize content to hold the customer’s interest, improve engagement and increase sales
  • How to build a product story around pictures—and why that’s important
  • How to create a call to action that really inspires action
  • How to use online analytics to improve results

Register Here:

About Zmags

Zmags helps thousands of the world’s most progressive global retailers and brands design brilliant and consistent marketing and merchandising campaigns across social, mobile, tablet, and e-commerce platforms, driving product discovery and inspiring purchases. Using the Zmags on-demand rich media merchandising platform, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500.

Zmags is headquartered in Boston, MA. with European offices in London and Copenhagen. For more information about Zmags, please visit


Samantha McGarry
InkHouse for Zmags
[email protected]