Zmags Selected as a 2012 MITX Innovations Award Finalist

Zmags today announced Zmags Convergence, a consumer interface that completely transforms the online browsing and shopping experience, has been selected as a finalist in the Best Commerce Game Changer category for the MITX Innovation Awards.

Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.

“The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing,” said MITX President Debi Kleiman. “We were so impressed by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we’re very proud to honor their great achievements.”

The interactive Zmags Convergence interface creates beautiful, liquid and immersive environments for any retailer or brand that wants to take full advantage of tablet and smartphone visual richness, swipe navigation, audio, video and more. Convergence harnesses the elegance of the iPad while also engaging users on Facebook, smartphones and PC-based browsers, creating an experience for shoppers that invites them to discover content, deepen their engagement with products, and inspire them to buy. For the first time, marketers, brands and retailers can easily create an online space that conveys the same feel as their physical store.

“It’s a great honor to be recognized by the MITX organization,” said Michael Schreck, CEO of Zmags.  “Being named a finalist among such an impressive group is validation of our dedication to offer a product that is truly transforming the way consumers engage with their favorite brands.”

Zmags will be recognized with the other finalists in the category of Best Commerce Game Changer at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm. Tickets can be purchased

The 2012 MITX Awards couldn’t happen without the help of these amazing sponsors. Event Sponsors: Atom Group, Cassidy Turley FHO, DLA Piper. Creative Partner: Metropolis Creative.

About Zmags

Zmags is redefining the online content and shopping experience across web, tablet, mobile, and social channels with our cloud-based rich-media marketing platform. We provide marketers and e-commerce teams from many vertical industries with a deeply engaging and fluid online presentation capability that lets them tell highly captivating stories through curated digital experiences, such as digital catalogs. With Zmags, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500. Zmags is headquartered in Boston, MA. with European offices in London and Copenhagen. For more information about Zmags, please visit

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit