Pricing & Positioning
Launching Usage-Based Pricing: A Story in 3 Sprints and a 26% Increase in NRR
It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
by Austin Yang
Finance & Operations
Venture Debt 101: Navigating the Fundraising Process
A common problem facing startup founders is how to adequately fund their businesses from inception through profitability. Many rely on...
by Sam Johnson, Vinnie McSweeney
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Sales
After You Announce: How to Win With Usage-Based Pricing
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial...
by Steven Forth
Marketing
Efficient Growth Marketing Just Got Cool Again
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
by MJ Peters
Podcast
Listen
Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups
The term “unicorn” is a very apt word for the tech startup industry. The companies and the deals necessary to...
by Meg Johnson
Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
by Sam Richard
Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data.  Product-led growth (PLG)...
by Sam Richard
Finance & Operations
Security and Privacy Compliance: Your Guide on Moving From Cost Center to Revenue Enabler
For SaaS companies, a strong security and compliance program isn’t just a nice-to-have—it’s essential to driving revenue. To win deals,...
by Rohma Abbas
HR & Leadership
Your Guide to Growth Amid Uncertainty
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were...
by Kyle Poyar
Finance & Operations
3 Security Considerations for the Age of Connected Work
At OpenView, we recently shared our vision on the next era of product-led growth. We're calling it the Age of...
by Kaitlyn Henry
Sales
How to Announce: Crafting the Right Message for a Usage-Based Pricing Launch
This is the second in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
by Steven Forth