It may come as no surprise that usage-based pricing (UBP) is a hot trend in SaaS. A 2021 report by...
A common problem facing startup founders is how to adequately fund their businesses from inception through profitability. Many rely on...
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial...
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
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The term “unicorn” is a very apt word for the tech startup industry. The companies and the deals necessary to...
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)...
For SaaS companies, a strong security and compliance program isn’t just a nice-to-have—it’s essential to driving revenue. To win deals,...
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were...
At OpenView, we recently shared our vision on the next era of product-led growth. We're calling it the Age of...
This is the second in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
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