Customer Success
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Sales Strategies: Communicating Your Unique Value Proposition
When a company first attempts to incorporate their value proposition into the sales process, it's  a matter of trial and...
by Brendan Cournoyer
Customer Success
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All You Need is One Statistic to Attract Readers
With quality content typically commanding a premium, companies are often tasked with separating themselves from the competition through writing. A...
by Contributing Author
Customer Success
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The Top Marketing Ploy from SXSW 2011
What's the fastest route to a conference attendees heart? Free food. FedEx masterfully capitalized on this well-known fact by bringing a...
by Corey O'Loughlin
Customer Success
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Pitch Your Sales Candidates like You're Selling
When you're looking to hire a new standout salesperson, your pitch shouldn't be too dissimilar from the pitch you would...
by Contributing Author
HR & People
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Differentiating Between Balanced and One-Sided Agreements
SaaS agreements are moving from being one-sided to being more balanced. Why is this the case? Companies are learning that,...
by Corey O'Loughlin
Finance & Operations
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Using Times of Change to Improve a CEO's Relationships
Times of change can be rocky, but they also present an excellent opportunity for CEOs and their leadership teams to...
by Corey O'Loughlin
Product
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Use Scrum to Crush your Competition
Like a High Performance Sports Team Developers are often under pressure.  Software development projects are often late.  Scrum was created...
by Corey O'Loughlin
Finance & Operations
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Changes in Revenue Recognition for Software-Dependent Hardware
Changes that impact revenue recognition now allow companies to delay revenue reporting if their hardware is reliant upon software for...
by Contributing Author
Customer Success
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The Importance of Internal Employee Notification with Corporate Blogging
If your content stories are hitting the web so fast that your employees don't even know about them, you may...
by Contributing Author
Product
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Building an Infrastructure Conducive to Scrum
A Scrum adoption can not be conducted inside a vacuum. The entire business needs to believe in the agile development...
by Contributing Author
Customer Success
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Finding the Best Profile for Your Sales Process Needs
Every salesperson has a specialized expertise that can only be optimally utilized in a certain environment. Naturally, not every company...
by Corey O'Loughlin
Product
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A Few Observations on the Structure and Foundation of Scrum
Numerous factors contributed to form Scrum into the entity it is today. Not all agile development processes are created in...
by Corey O'Loughlin