Datadog snags $15M to monitor and manage your cloud(s)

Datadog, a startup dedicated to monitoring company workloads running in Amazon Web Services and other clouds, has $15 million in fresh cash from a new Series B funding round led by OpenView Venture Partners.

That brings total funding for the New York-based company to about $22.5 million.

With its new money, Datadog plans to expand its existing infrastructure to meet demand — the company said it added more than 30,000 servers under management in the last calendar year. It also wants to better support big customers — those with more than 10,000 servers — and to staff up both its engineering staff in New York and Boston.

Datadog claims customers including Coursera, HP Cloud Services, Intel, Salesforce.com, Hearst Magazines and Zendesk.

Datadog is also adding industry veteran Dev Ittycheria, founder of BladeLogic (now part of BMC Software), to its board.

Datadog is part of a pretty crowded field attacking a fairly large opportunity. It’s true that more businesses are sending more workloads and data into their clouds of choice and want to keep better taps on performance “up there.” It’s also true that dozens of small companies want to monitor those loads — Datadog competitors include Boundary, Cloudyn, Finally.io, Server Density, and Stackdriver.

All of those smaller companies also face improving server monitoring tools from AWS and the other cloud vendors as well. They’re banking that customers will want one set of tools to look at multiple clouds.

Existing backers Index Ventures, RTP Ventures, Amplify Partners, IA Ventures, Contour Venture Partners, NYCSeed and RRE Ventures also participated in the new round.