OpenView Labs Publishes New eBook on Competitive Messaging

OpenView Labs, the operational consulting arm of OpenView Venture Partners, released a new eBook today entitled, “Why Us? A Guide to Competitive Messaging.”

Recognizing that many startup and expansion-stage companies struggle to clearly articulate their competitive advantage, OpenView’s latest eBook seeks to address that issue by providing them with the tools and how-to expertise to solve it.

“Competitive messaging is essential for expansion-stage companies,” explained Brian Zimmerman, OpenView’s Managing Director. “It’s what distinguishes them from everyone else, while helping them better understand their customers, improve their sales and marketing productivity, and measure how well they communicate their value proposition.”

In addition to outlining the business benefits of competitive messaging, the eBook details a simple step-by-step plan companies can follow to develop their own, including a list of common pitfalls and solutions.

“OpenView is in contact with thousands of young companies every year,” said Zimmerman. “When we ask them to explain their competitive advantage, the vast majority offer little more than vague generalities. That’s a huge problem that’s costing them both customers and market share, and one that our new eBook goes a long way toward helping them resolve.”

OpenView’s eBooks support its mission of building great companies by providing expansion-stage companies with the operational support they need to succeed. Its recent eBooks span a variety of topics, including operating reviews, influencer marketing, keyword generation, and outbound prospecting. To find out more, visit the OpenView Labs site.

About OpenView Labs

OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.

About OpenView Venture Partners

OpenView Venture Partners ( is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.