OpenView Partners Embraces Content Marketing and Social Media Strategy
OpenView Venture Partners, expansion stage venture capital firm, today announces the launch of its redesigned website. The new design provides deeper insight into the OpenView Story and encourages visitors to understand how OpenView is a different breed of venture capital firm through content including photos, videos, testimonials, and case studies.
“We are strong believers in using content marketing and social media as a marketing strategy, but there are very few websites that our portfolio companies can use as models. We have been working on creating a website network that demonstrates our unique approach, allowing us to better execute our content marketing strategy and serving as a model for our portfolio companies. We released our OpenView Labs site in the fall and are now releasing our first iteration of our main website. Now, we are moving onto the next iteration of our blog site,” said Scott Maxwell, Founder and Senior Managing Director.
“The new site highlights our people, portfolio companies, investment process, collaborative approach, and ideas allowing entrepreneurs to truly meet OpenView even before they walk through our doors,” added Brian Zimmerman, managing director.
Founded in 2006, OpenView Partners focuses helping technology companies realize their visions in a way that combines capital, strategic, and operational assistance. OpenView typically invests $5-15 million in companies that have $2-20 million in annual sales. In addition to a capital investment, OpenView helps all portfolio companies through OpenView Labs, a team of in-house consultants, external Senior Advisors, and a network of service providers.
The OpenView Labs team helps the portfolio companies in three broad areas:
- Product Development: focusing on market segmentation, identifying user needs, product aspirations and designing and implementing great products,
- Customer Development: focusing on identifying buyer needs, market aspirations, and designing and implementing great go-to-market strategies and execution.
- Company Development: focusing on the organizational and operational strategy and execution (company aspirations, management practices, Finance, Legal, HR, IT, and administration).
About OpenView Venture Partners
OpenView Venture Partners is an expansion stage venture capital fund with a focus on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies with quickly ramping up Product, Go-To-Market, and Organizational and Operational functions to best practice levels. The firm was founded in 2006 and has a total capital under management of approximately $240 million. OpenView Venture Partners is based in Boston and invests on a worldwide basis.