OpenView Publishes New eBook on Sales Forecasts

OpenView Labs, the operational consulting arm of OpenView Venture Partners, released a new eBook today entitled, “Sales Forecasts: A Question of Method, Not Magic.”

Intended for the VP of sales at expansion-stage companies, OpenView’s latest eBook outlines the fundamentals of creating accurate forecasts for direct sales.

“Sales forecasts are critical to assessing performance, determining whether sales goals will be met, and anticipating resource utilization,” explained Brian Zimmerman, OpenView’s Managing Director. “Of course, creating accurate sales forecasts isn’t easy, particularly for expansion-stage companies that are trying to scale.”

In addition to explaining what forecasting is and why it is important, the eBook outlines the components of a forecast and how to create a successful forecasting process through forecast review meetings. It offers tips to help VPs of sales improve their forecasting accuracy and utilize the best technology possible. It also focuses heavily on small, but crucial, adjustments they can make to their process to improve the accuracy of their sales forecasts over time as their companies grow.

“We’ve seen countless expansion-stage companies struggle to create accurate sales forecasts,” said Zimmerman. “By providing them with a practical resource to guide them through the process, our goal is to help them close the gap between what they hope to accomplish and what they actually achieve.”

OpenView’s eBooks support its mission of building great companies by providing expansion-stage companies with the operational support they need to succeed. Its recent eBooks span a variety of topics, including competitive messaging, operating reviews, influencer marketing, keyword generation, and outbound prospecting. To find out more, visit

About OpenView Venture Partners

OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

About OpenView Labs

OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.