Monetate Named Technology Startup Company of the Year at 18th Annual Enterprise Awards

Monetate, the leading provider of testing, targeting, and personalization for websites, today announced that it has been named Technology Startup Company of the Year in the 18th annual Enterprise Awards. Awarded by the Greater Philadelphia Alliance for Capital and Technologies (PACT), the Enterprise Awards represent the region’s most prestigious business honors for technology and life sciences companies, leaders, and entrepreneurs.

“The Philadelphia tech community is thriving, and we are thrilled to be recognized by PACT as the area’s Technology Startup Company of the Year,” said Monetate founder and CEO David Brussin. “This prestigious honor serves to reinforce the innovation we are committed to driving in the new era of e-commerce and is a direct reflection on the world-class team we’ve assembled.”

The Technology Startup Company of the Year award is judged based on the following criteria: a product or service innovation including market need or assessment and potential for significant growth; the management team and its ability and record of achieving success; and a demonstration of success such as significant milestones, raising capital, and revenue.

The Increasing Popularity Of Social Media Is Making Marketing Campaigns More Effective According To Reality Digital

Marketing campaigns that incorporate a brand focused social network are more effective due to the increasing popularity of social media according to Reality Digital, the leading provider of social networking application software for brands and businesses.

Reality Digital have indicated that marketing campaigns that integrate social media activity, such as a social network dedicated to a brand, are far more influential in reaching out to key audiences than those that only focused on media content advertising.

The advantages of using a social network as the hub of marketing activity in both online and offline promotion are numerous, particularly due to fact that the vast majority of consumers have an online presence. According to Reality Digital, the ability to direct consumers to a single point of engagement can make a marketing strategy even more effective.

The use of a central website or network as a focal point also makes it easier to reap benefits from a search engine optimisation perspective too, through the generation of URL’s and keywords that match and compliment each other.

A brand focused video social network such as Reality Digital’s Opus Platform allows fans of a company to interact with the brand in a much more direct way than other marketing strategies allow them to, on a mass level. A social network can also hold user generated content features that can be used as a marketing tool to create and manage competitions based around the brand and the network.

“The use of social networks in a marketing strategy is becoming more and more important in the engagement of consumers throughout a campaign” said Robert Proctor, Head of EMEA for Reality Digital.

“A social networking platform provides the perfect focal point for marketing activity as the brand can unite its audiences within a single community, providing an efficient delivery platform for campaign messaging. These networks can be moderated by the brand too, removing any risk of negative content being uploaded and shared.”

The Opus Platform incorporates a number of cutting edge social networking tools guaranteed to entice users, from basic social network functionality and user generated content capabilities, to a high definition video engine.

For more information on Reality Digital or the Opus Platform, please call 02031 785883 or visit realitydigital.com.

 

Mashery Internet Startup Receives Funding From Cisco Systems

Mashery Inc., which helps companies manage relationships with independent Web developers, said it raised $11 million from investors including Cisco Systems Inc. (CSCO), to help it expand and hire more workers.

The investment round was led by OpenView Venture Partners, Chief Executive Officer Oren Michels said in an interview. The San Francisco-based company plans to disclose the investment in a filing with regulators in the next week or so, he said.

Mashery works with companies including Best Buy Co., New York Times Co. (NYT) and Netflix Inc. (NFLX) to reach consumers through smartphones, tablet computers and televisions. By expanding beyond the Web browser, Mashery helps businesses connect with an increasing number of consumers accessing movies, reading news and buying products across a variety of Internet-connected devices.

“We’ve now entered the post-website era,” Michels said. “Customers need to interact with you whenever and wherever. We take a company that does business on the Web and help them create new experiences to grow their business.”

Mashery, started in 2006, will use the money to hire engineering, sales and marketing employees, Michels said. Existing investors .406 Ventures, Formative Ventures and First Round Capital also joined the round. Mashery has raised about $25 million in total.

ExactTarget Edges Out Responsys, BlueHornet for ClickZ Marketing Excellence Award.

On-demand email and one-to-one marketing solutions provider ExactTarget announced today that its Web-based software has been named the best email marketing platform.

Industry website ClickZ bestowed the honor on ExactTarget as part of the publication’s Marketing Excellence Awards, an annual program that recognizes the world’s top technologies and companies for their ability to help marketers develop, implement and evaluate bottom line boosting campaigns.

ExactTarget edged out category finalists Responsys and BlueHornet for the award, marking the fifth accolade the company has scored for its technology in the past month. ExactTarget partner Omniture also took top honors in the award’s analytics platform category.

“ExactTarget continues to bring new innovations to market that allow companies around the world to better connect with their clients,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Although it’s ExactTarget’s name on the award, the real credit goes to the more than 7,000 marketers who use our platform to build relationships with customers and drive unmatched ROI. Without them, none of this would be possible.”

ExactTarget’s software as a service application provides companies with an on-demand application to power integrated email, SMS text messaging, voice messaging and online communications ranging from email marketing campaigns to business-critical messages such as fraud alerts and e-statements.

“We continue to see our customers posting positive financial results from their ExactTarget-powered one-to-one marketing campaigns even in a tough global economy,” said Tim Kopp, ExactTarget’s chief marketing officer. “From retailers to restaurants and insurers to utilities, companies across the country and around the world are harnessing the power of our sophisticated platform to better serve their customers.”

ExactTarget, which markets its software direct to clients and through a network of partners and agencies around the world, has grown from a startup to a 420-person international enterprise in less than nine years. Founded and headquartered in Indianapolis, the company has posted 33 consecutive quarters of growth and 13 consecutive quarters of profitability.

The ClickZ Marketing Excellence Award is the latest accolade for the company. ExactTarget was named to JMP Securities’ “Hot 100: The Best Privately Held Software Companies” list in May and is a finalist in both the Fastest-Growing Company of the Year and Product Development/Management Department of the Year categories of the American Business Awards’ annual ‘Stevie Awards.’ Indiana technology association TechPoint named ExactTarget ‘Technology Company of the Year’ May 16, and the company was named one of the Best Places to Work in Indiana May 5.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call

 

ApliDigital Adds Exinda WAN Optimization Products to its Portfolio

Exinda, a global provider of WAN optimization solutions with Unified Performance Management, today announced it has signed an agreement with ApliDigital Tecnologia Corporativa, a value-added distributor with a focus on Information Security and Solutions for WAN optimization to distribute its products in Brazil. The new line of products will complement the ApliDigital solutions offer with a focus on network performance for companies of different sizes.

Exinda’s wide selection of WAN Optimization appliances offers Unified Performance Management, which delivers full visibility, control and optimization of each user and application on the network, with a single network appliance. The products, geared towards small and large companies (from 50 to 250 thousand users), enable better application performance and improved user experience on the WAN.

According to Francisco Gandin, CEO of ApliDigital, the advantage of Exinda’s line of products is its flexibility, plus its high performance. “Exinda has modular appliances that can meet the individual needs of each client in a flexible manner and at a lower cost, since it is not necessary to pay for the entire package. For example, if a company only needs to monitor and control the network, but does not need optimization, Exinda has a product to meet that demand.”

Gandin underscores that the addition of Exinda’s WAN Optimization solutions to its product roster reinforces ApliDigital’s offer in the network segment and its positioning as a provider of complete solutions to companies of all sizes. “In the near future, every company will need some sort of WAN network optimization. With this partnership with Exinda, we now have products to satisfy companies that need anything from the simple management of a link to those that also demand utmost optimization of their data.”

“ApliDigital has a strong reputation for delivering solutions that help IT teams to address their network challenges, while supporting their organizations’ business priorities,” said Kevin Suitor, Exinda’s vice president of marketing. “We are pleased to be working with this strong partner to bring our solutions to organizations throughout Brazil.”

Besides being an interesting option for small and mid-sized companies, ApliDigital expects Exinda products will be greatly accepted in the education and government segments in Brazil. According to Cristiane Oliveira, Director of Marketing and Products for the distributor, “educational institutions need to manage a large number of users on their wide area networks, so for them, visibility and control are high priorities. Government clients, on the other hand, are often more focused on cost containment, which makes Exinda’s optimization capabilities very attractive, as they can more from their existing bandwidth.”

About ApliDigital
Founded in 2010, ApliDigital Tecnologia Corporativa is a Value Added Distributor (VAD) that focuses on Data Security and Solutions for WAN Optimization and Management, serving resellers throughout Brazil who work with companies of any size and in any segment. A partner of broadly recognized global companies – McAfee, Imperva, Expand Networks, Nitrosecurity, Silver Peak and Sourcefire – ApliDigital unites broad knowledge of the Brazilian market and its needs with agility, transparency and proximity in relationship with resellers.

About Exinda
Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration – all within a single network appliance that is affordable and easy to manage. Founded in 2002, Exinda is headquartered in Andover, MA and has established regional offices in Canada and the United Kingdom to support the growing global demand for its products and services. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit http://www.exinda.com.

 

Acronis brings DR and data protection together in new system

Acronis has launched what it bills as the “first affordable” integrated disaster recovery and data protection platform.

Acronis Backup & Recovery 11 simplifies data backup and system recovery across physical, virtual and cloud environments, the supplier said. It aims to carve a niche in a market where disaster recovery and data protection are often provided in two separate solutions.

Acronis said its integrated platform will allow organisations to reduce complexity, as well as software maintenance and management costs. Acronis Backup & Recovery 11 is designed for the backup and recovery of images, files and virtual machines (VMs).

 

Support for applications such as Microsoft Exchange Server and Microsoft SQL Server will become available later this year.

Jason Donahue, CEO at Acronis, said: “Running separate solutions can drive up costs and integration between technologies, even from the same vendor, is difficult.

“Add migrations to the backing up of data across physical, virtual and cloud environments and it’s clear that IT managers today are relying on overly complex legacy technologies.”

Acronis Backup & Recovery 11 will be available at £875 per advanced server from Acronis channel partners.

Skytap to Host Hands-On Cloud Test/Dev Bootcamp at STAREAST

Skytap, Inc., the leading provider of self-service cloud automation solutions, today announced that Sundar Raghavan, chief product and marketing officer, will host an industry technical session at STAREAST, the Software Testing Analysis & Review conference, in Orlando on May 1-6.

Hands On Cloud Development & Test Bootcamp

What:
The first 25 pre-registered participants will receive hands-on cloud experience, running their applications without any code or architectural changes in the cloud. Sundar Raghavan, Skytap’s chief product and marketing officer, will show to attendees a step-by-step process to test new application versions in production-like virtual data centers, as well as conduct multiple usability and user acceptance tests — all from the comfort of the Skytap Cloud.

When:
Wednesday, May 4 at 1:45 – 2:45 p.m. ET

Where:
STAREAST: Software Testing Analysis & Review
Rosen Shingle Creek Hotel, Orlando, FL

In addition to hosting the technical session, Skytap is participating as a Gold Sponsor and can be found at exhibitor booth #33 on the expo floor.

STAREAST is the premier software testing conference that brings the most up-to-date information, tools, and technologies available in the industry today. Join Skytap and other industry experts May 1-6 in Orlando, FL for a week loaded with technical workshops and speaker sessions for the Test and Quality Assurance community.

About Skytap, Inc.
Skytap is the leading provider of self-service cloud automation solutions for dynamic workloads. Skytap enables users to run enterprise applications unchanged in the cloud, collaborate securely with global teams, and gain unparalleled business productivity. Additionally, IT organizations can gain visibility and control over cloud projects, align capacity with demand, and reduce costs by 70% or more. Enterprises can securely connect Skytap to their data centers and create virtual private clouds. Skytap is ideal for any dynamic workload including application development, testing, virtual training, application migration and sales demonstration projects. To buy or learn more, visit www.skytap.com.

Otto Kaiser Memorial Hospital Turns to Prognosis ChartAccess® Comprehensive EHR to Meet Organizational Goals

Otto Kaiser Memorial Hospital is swapping out its existing electronic health records system in favor of ChartAccess® Comprehensive EHR from Prognosis Health Information Systems. The move is expected to help the 25-bed hospital comply with the federal government’s meaningful use requirements and participate in a quickly growing rural regional health information organization (RHIO).

“We’re known as the ‘biggest’ small hospital in Texas. We’re technologically advanced and have a huge patient volume. So, we needed to work with a system and vendor that would think big. We feel that Prognosis will truly partner with us to move forward and improve the quality of care and achieve the best outcomes for our patients,” says Nathan Tudor, CEO at Otto Kaiser.

The Kenedy, Texas-based hospital is planning to begin system implementation in May and then work toward meeting the meaningful use requirements associated with earning incentive funds through the American Recovery and Reinvestment Act (ARRA) by October.  Because the system is easy to use and can be customized to meet the needs of clinicians, the hospital’s clinicians are expected to quickly adopt the technology and optimize its utilization to meet the incentive requirements and advance the hospital’s quality agenda.

“We have a lot of talented clinicians and staff members here. The Prognosis EHR will help them improve care and operations even more as we solidify our reputation as a premiere, model rural healthcare provider and become a beta site that will illustrate to other rural hospitals how to effectively use technology to improve overall care,” Tudor says.

Otto Kaiser also is leveraging the technology to join a growing Texas RHIO. Under this innovative connectivity model, all participating hospitals dial into one centralized solution remotely, making it much easier to get systems up and running. The ChartAccess EHR is integrated with billing, laboratory, pharmacy, radiology and other ancillary systems at the various hospitals, which allows it to serve as a data repository for all clinical information. As a result, the solution provides a seamless continuum of care for patients, not just as they receive services at Otto Kaiser but as they receive care across the entire region.

ChartAccess is a shared web-native EHR system, delivered via a “cloud computing” model, where the software applications are made available as a service over an encrypted health information network. The EHR provides clinicians with a complete view of patient data to support optimal and safe clinical care. Users can simply access the system by using a standard operating system and a secure browser.

One of the first two Complete EHRs to receive ONC-ATCB-2011-2012 certification, ChartAccess is designed to quickly lead providers toward EHR success. Designed by clinicians for clinicians, the system makes it easy to overcome the cost, usability and workflow obstacles that commonly stand in the way of EHR implementation. In addition, the solution meets the mobility needs of end-users with features such as iPhone and iPad applications that make it possible to view patient rounding lists, process orders and access results at the point of care.

“Otto Kaiser is a provider that prides itself on staying way out in front of the curve and is likely to make the most of our advanced technology. Through our partnership with this leading rural healthcare organization, we expect to illustrate how electronic records technology can truly be leveraged for the greater good – from achieving meaningful use requirements to improving operations and ultimately enhancing clinical care and patient outcomes,” says Ramsey Evans, CEO of Prognosis.