BeyondTrust Acquires Vulnerability Management Pioneer eEye Digital Security

BeyondTrust, the leading provider of privilege delegation and authorization management solutions, today announced it has acquired eEye Digital Security, one the industry’s most well respected vulnerability management solution providers.

Together the companies will offer the market’s most comprehensive solution for intelligent, context-driven security and compliance.

In just the last year, the industry has witnessed several ‘game-changer’ types of attacks and data breaches that demonstrate just how complex threats have become. As they often leverage known vulnerabilities on machines with elevated privileges, these attacks emphasize the need for protection from both internal and external threats. Proactive measures are needed to protect against highly targeted and persistent attacks that focus on the data – customer information, intellectual property, and patient data, for example – that is sought after in today’s criminal underworld.

“Attacks today are more sophisticated than ever, with client-side attacks becoming the most prevalent method of entry, leveraging known vulnerabilities and exploiting users’ rights and privileges to pilfer sensitive data from enterprises,” said John Mutch, CEO at BeyondTrust. “Through the acquisition of eEye, BeyondTrust will deliver unmatched solutions to protect against both internal and external threats, spanning data and endpoint protection, rights management and vulnerability management. The result is a more cost-effective way to operate secure networks and satisfy governance initiatives.”

BeyondTrust plans to integrate eEye’s Retina CS Vulnerability Management and Analytics solutions with the PowerBroker family of products to deliver the market’s first truly context-driven security and compliance solutions. The combination of these award-winning technologies dramatically simplifies the enhanced prioritization of vulnerabilities with additional context of privilege, privilege use, data sensitivity, and data flow. Customers will see immediate benefits from dynamic privilege-use policies tied to asset risk and application exposure.

In a recent Gartner March 2012 report titled, Information Security is Becoming a Big Data Analytics Problem, authored by VP and Fellow, Neil MacDonald, one the primary key findings highlighted states, “Security monitoring generates big data, but big data is only a means to an end. The end goal is improved, risk-based information security decision making based on prioritized, actionable insight derived from the data.” Under the Recommendations section of the report, Mr. MacDonald advises organizations to, “Pressure solution providers to deliver a context-aware, risk-based view of IT, combining threat intelligence, vulnerability knowledge, compliance and business impact.”

Founded in 1998 by Marc Maiffret, eEye Digital Security offers enterprise software, appliances and services to help organizations protect their assets – including mobile, virtual and those in the cloud – from critical threats. eEye’s Retina CS technology provides security intelligence which prioritizes vulnerabilities and threats, as well as remediation to protect against critical threats. eEye’s Blink® Endpoint Protection technology has been recognized “Visionary” status in Gartner’s Magic Quadrants for Endpoint Protection Platforms.* eEye has over 10,000 customers across the globe, supporting both commercial and government agencies.

Both companies are deployed in high-profile environments, with more than half of the companies listed on the Dow Jones Industrial Average relying on BeyondTrust to secure their enterprises while eEye has been selected by the Department of Defense for eight consecutive years to protect the critical networks of the armed services. Additionally, BeyondTrust customers include eight of the world’s 10 largest banks, seven of the world’s 10 largest aerospace and defense firms, six of the 10 largest U.S. pharmaceutical companies as well as renowned universities.

BeyondTrust is hosting a conference call to discuss the acquisition. More information can be found here:https://www1.gotomeeting.com/register/629204048

For more information about BeyondTrust visit www.beyondtrust.com.

About BeyondTrust

Founded in 1985, BeyondTrust is the global leader in privilege authorization management, access control and security solutions for physical, virtual, cloud and infrastructure computing environments. The company’s products mitigate insider threats and secure the perimeter within across the enterprise, empowering IT governance to strengthen security, improve productivity, drive compliance and reduce expense.

More than half of the companies listed on the Dow Jones Industrial Average rely on BeyondTrust’s PowerBroker suite of products to secure their enterprises.

Five of the top ten commercial banks and two of America’s largest private companies have adopted PowerBroker to secure guest operating systems and ESX hypervisors in a virtualized environment. For more information, visit www.beyondtrust.com.

BeyondTrust, the BeyondTrust logo and PowerBroker are trademarks or registered trademarks, in the United States and certain other countries of BeyondTrust Software. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.

*Gartner, Inc., Magic Quadrant for Endpoint Protect Platforms, P. Firstbrook, N. MacDonald, J. Girard, January 12, 2012.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Contacts

Gutenberg Communications
Stefanie Cannon, 408-827-4361
[email protected]

ExactTarget to Present at 40th Annual J.P. Morgan Technology, Media, and Telecom Conference

Global interactive marketing provider ExactTarget (NYSE:ET) announced today that it will present at the 40th Annual J.P. Morgan Technology, Media, and Telecom Conference May 17 at the Westin Waterfront in Boston.

ExactTarget Co-Founder and Chief Executive Officer Scott Dorsey is scheduled to present at 11:50 a.m. Eastern Thursday, May 17.

A live audio webcast of the presentation will be available on the Investor Relations page of the ExactTarget website, located at www.ExactTarget.com/Investor. An archive of the presentation will be available on the site following the conclusion of the event.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Contacts

ExactTarget
Media Contact:
Kari Brownsberger, 312.329.3980
[email protected]
or
Investor Contact:
Mitch Frazier, 317.275.5034
[email protected]

ExactTarget Announces First Quarter 2012 Results

ExactTarget (NYSE:ET), a global provider of cross-channel interactive marketing software as a service solutions, today announced financial results for the first quarter ended March 31, 2012.

“The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012”

“ExactTarget delivered very strong first quarter performance. Total revenue increased 45 percent year over year, marking our 45th consecutive quarter of revenue growth,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Having completed one of the largest software as a service IPOs in history, we have additional resources to continue expanding our market leadership and are optimistic, as evidenced by our guidance for strong revenue growth in Q2 and full year 2012.”

First Quarter 2012 Financial Highlights

  • Revenue: $64.1 million, a 45 percent increase over the prior year period. Non-U.S. revenue was $10.9 million, a 143 percent increase compared to the first quarter of 2011.
  • Recurring Subscription Revenue: $50.2 million (excludes revenue related to utilization above the contracted level), a 47 percent year-over-year increase.
  • Net Loss: $4.7 million compared to $3.3 million in the first quarter 2011, which included a tax benefit of $1.9 million. Net loss attributable to common stockholders for the first quarter of 2012 was $0.32 per basic and diluted share, compared to $0.38 per basic and diluted share for the first quarter of 2011.
  • Adjusted Net Loss: $2.2 million, or $0.15 per share on a basic and diluted basis, after adjusting for stock-based compensation and amortization of intangibles, compared to $1.7 million, or $0.19 per share on a basic and diluted basis, in the first quarter of 2011, which also included a tax benefit of $1.9 million.
  • Adjusted EBITDA: $3.0 million compared to $31,000 in the first quarter of 2011.
  • Operating Cash Flow: $3.6 million compared to ($0.3) million in the first quarter of 2011.
  • Initial Public Offering: Successfully completed an IPO, raising $169.7 million in net proceeds and finishing the quarter with more than $211 million in cash.

Recent Business Highlights

  • Expanded the company’s global footprint with the launch of a new office in Munich, Germany.
  • Expanded the global selling organization to more than 300 employees worldwide.
  • Earned Facebook ® Preferred Marketing Developer status for App and Pages development, building on the success of the company’s recent launch of its SocialPages application for Facebook page management.
  • Named a “consistent leader” with the strongest current product offering in “The Forrester Wave™: Email Marketing Vendors, Q1 2012” report and a “strong performer” in “The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012” report.
  • Named one of the Best Places to Work in America for Recent College Grads by national career services firm Experience for the second consecutive year.
  • Named among the Best Places to Work in Indiana by the Indiana Chamber of Commerce for the sixth consecutive year with a top five placement each of the past three years.

Business Outlook

As of May 10, 2012, ExactTarget is issuing guidance for the second quarter 2012 and full year 2012, as follows:

  • Second Quarter 2012:
    • Revenue is expected to be in the range of $65.0 million to $66.0 million.
    • Adjusted net loss is expected to be $5.0 million to $6.0 million. Adjusted net loss excludes the effects of stock-based compensation expense and amortization of intangibles, which are expected to be approximately $3.0 million and $0.3 million, respectively.
    • Adjusted net loss of $0.08 to $0.09 per basic and diluted share assuming weighted average shares outstanding of approximately 66 million shares.
  • Full Year 2012:
    • Revenue is expected to be in the range of $270.0 million to $273.0 million.
    • Adjusted net loss is expected to be $15.0 million to $16.0 million. Adjusted net loss excludes the effects of stock-based compensation expense and amortization of intangibles, which are expected to be approximately $12.0 million and $1.2 million, respectively.
    • Adjusted net loss of $0.27 to $0.29 per basic and diluted share assuming weighted average shares outstanding of approximately 56 million shares.

Conference Call Information

What: ExactTarget First Quarter 2012 Financial Results Conference Call
When: Thursday, May 10, 2012
Time: 5 p.m. Eastern
866.788.0546 (Domestic)
857.350.1684 (International)
Webcast: www.ExactTarget.com/Investor (Live and Replay)
Replay: 888.286.8010, Conference ID 13235212 (Domestic)
617.801.6888, Conference ID 13235212 (International)
NOTE: Audio replay will be available until May 17, 2012

About ExactTarget

ExactTarget is a leading global provider of cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Website Information

We routinely post important information for investors on our website www.ExactTarget.com in the “Investor Relations” section.We intend to use this website as a means of disclosing material, non-public information and for complying with our disclosure obligations under Regulation Fair Disclosure.
Accordingly, investors should monitor the Investor Relations section of our website, in addition to following our press releases, SEC filings, public conference calls, presentations and webcasts. The information contained on, or that may be accessed through, our website is not incorporated by reference into, and is not a part of, this document.

Non-GAAP Financial Measures

This press release includes information about non-GAAP Adjusted EBITDA, Adjusted Net Loss and Adjusted Net Loss per Share. We believe these measures provide important supplemental information regarding our operating performance and are often used by investors and analysts in their evaluation of companies such as ours.

In addition, we use Adjusted EBITDA as a key measurement of our operating performance because it assists us in comparing our operating performance on a consistent basis by removing the impact of certain non-cash and non-operating items. Adjusted EBITDA is calculated as net income (loss) before (1) other (income) expense, which includes interest income, interest expense and other income and expense, (2) income tax expense (benefit), (3) depreciation and amortization of property and equipment, (4) amortization of intangible assets and (5) stock-based compensation. Adjusted Net Loss is calculated as net income (loss) excluding the effects of (1) stock-based compensation expense, and (2) amortization of intangible assets. Adjusted Net Loss per Share is calculated as Adjusted Net Loss divided by weighted average shares outstanding on a GAAP basis.

These non-GAAP financial measures are used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. Adjusted Net Loss and Adjusted EBITDA reflect an additional way of viewing aspects of our operations that we believe, when viewed with our GAAP results and the accompanying reconciliations to corresponding GAAP financial measures, provide a more complete understanding of factors and trends affecting our business.

Safe Harbor Statement

This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about expected financial metrics such as revenue and Adjusted Net Loss. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include – but are not limited to – risks associated with possible fluctuations in the company’s financial and operating performance; attracting and retaining clients; defects or errors in the company’s solutions; unexpected decrease in clients’ use of email; ability to gain customer acceptance of cross-channel marketing; changes in domestic and international data privacy regulations; compromises of the company’s security measures; infrastructure scalability; third-party hardware and software; competition; the company’s ability to hire, retain and motivate employees and manage the company’s domestic and international growth; successful client deployment and utilization of the company’s existing and future solutions; changes in the company’s sales cycle; various financial aspects of the company’s subscription model; unexpected increases in attrition or decreases in new business; the emerging markets in which the company operates; unique aspects of entering or expanding in international markets; litigation related to intellectual property and other matters, and any related claims, negotiations and settlements; unanticipated changes in the company’s effective tax rate; fluctuations in the number of shares we have outstanding and the price of such shares; foreign currency exchange rates; interest rates; and general developments in the economy, financial markets, and credit markets.

Further information on these and other factors that could affect the company’s financial results is included in the “Risk Factors” section and elsewhere in our Registration Statement on Form S-1.Additional information will also be set forth in our quarterly reports on Form 10-Q, annual reports on Form 10-K and other filings that we make with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of the company’s website atwww.ExactTarget.com/investor.

Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that the expectations will be attained or that any deviation will not be material. ExactTarget, Inc. assumes no obligation and does not intend to update these forward-looking statements.

EXACTTARGET, INC.
Condensed Consolidated Balance Sheets
(Unaudited; in thousands, except share data)
As of March 31, As of December 31,
Assets 2012 2011
Current Assets:
Cash and cash equivalents $ 211,535 $ 60,705
Accounts receivable, net 42,479 43,380
Prepaid expenses and other current assets 10,433 11,186
Total current assets 264,447 115,271
Property and equipment, net 54,121 54,616
Goodwill 18,530 18,447
Other non-current assets 4,850 4,950
Total assets $ 341,948 $ 193,284
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable $ 6,625 $ 8,124
Accrued liabilities 9,646 10,725
Accrued compensation and related expenses 9,935 14,167
Current portion of long-term obligations and other 1,476 4,787
Deferred revenue 43,848 39,273
Total current liabilities 71,530 77,076
Long-term portion of debt 13,333
Other non-current liabilities 4,749 5,134
Total liabilities $ 76,279 $ 95,543
Redeemable convertible preferred stock:
Series E, Series F, and Series G redeemable convertible preferred stock at respective redemption value. Authorized 4,912,646 shares; issued and outstanding no shares and 4,912,646 at March 31, 2012, and December 31, 2011, respectively; $ $ 63,000
Stockholders’ equity:
Common stock, $0.0005 par value. Authorized 300,000,000 shares; Issued and outstanding 65,899,266 and 9,042,346 shares at March 31, 2012 and December 31, 2011, respectively; 33 5
Additional paid in capital 417,250 17,031
Series A, Series B, and Series D preferred stock, at respective issuance date fair value. Authorized 18,554,573 shares; issued and outstanding no shares and 18,554,573 at March 31, 2012 and December 31, 2011, respectively; 164,894
Accumulated other comprehensive loss (793 ) (1,051 )
Accumulated deficit (150,821 ) (146,138 )
Total stockholders’ equity 265,669 34,741
Total liabilities and stockholders’ equity $ 341,948 $ 193,284
EXACTTARGET, INC.
Condensed Consolidated Statements of Operations and Comprehensive Loss
(Unaudited; in thousands, except share and per share data)
Three Months Ended March 31,
2012 2011
Revenue:
Subscription $ 51,147 $ 37,223
Professional services 12,910 6,803
Total revenue 64,057 44,026
Cost of revenue:
Subscription 12,710 8,676
Professional services 11,131 5,990
Total cost of revenues 23,841 14,666
Gross profit 40,216 29,360
Operating expenses:
Sales and marketing 25,215 20,325
Research and development 11,160 8,437
General and administrative 8,270 5,557
Total operating expenses 44,645 34,319
Operating loss (4,429 ) (4,959 )
Other expense, net (254 ) (248 )
Loss before taxes (4,683 ) (5,207 )
Income tax benefit (1,945 )
Net loss $ (4,683 ) $ (3,262 )
Other comprehensive loss:
Foreign currency translation adjustment 258 90
Comprehensive loss $ (4,425 ) $ (3,172 )
Net loss per common share – basic and diluted $ (0.32 ) $ (0.38 )
Weighted average number of common shares outstanding—basic and diluted 14,732,963 8,561,066
EXACTTARGET, INC.
Condensed Consolidated Statements of Cash Flows
(Unaudited; in thousands)
Three Months Ended March 31,
2012 2011
Cash flows from operating activities:
Net loss $ (4,683 ) $ (3,262 )
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization 5,215 3,667
Provision for doubtful accounts (181 ) 282
Stock-based compensation 2,178 1,323
Change in deferred taxes (1,422 )
Other 38 6
Changes in operating assets and liabilities:
Accounts receivable, net 1,388 829
Prepaid expenses and other assets 671 (1,119 )
Accounts payable and accrued liabilities (889 ) 590
Accrued compensation and related expenses (4,268 ) (1,903 )
Deferred revenue 4,143 759
Net cash provided by (used in) operating activities 3,612 (250 )
Cash flows from investing activities:
Business combination, net of cash acquired (806 )
Purchases of property and equipment (4,801 ) (5,520 )
Net cash used in investing activities (5,607 ) (5,520 )
Cash flows from financing activities:
Repayments on capital leases (194 ) (162 )
Net payments on term loan and revolving line of credit (16,667 ) (833 )
Proceeds from issuance of common stock from option exercises 467 56
Payments of contingent consideration (456 ) (603 )
Proceeds from issuance of preferred stock, net of issuance costs 30,000
Proceeds from issuance of common stock, net of issuance costs 169,709
Net cash provided by financing activities 152,859 28,458
Effect of exchange rate changes on cash and cash equivalents (34 ) 44
Increase in cash and cash equivalents 150,830 22,732
Cash and cash equivalents, beginning of the period 60,705 22,804
Cash and cash equivalents, end of the period $ 211,535 $ 45,536
EXACTTARGET, INC.
Reconciliation of GAAP to Non-GAAP Financial Measures
(Unaudited; in thousands)
Three Months Ended March 31,
2012 2011
Net loss $ (4,683 ) $ (3,262 )
Stock-based compensation 2,178 1,323
Amortization of intangible assets 320 276
Adjusted Net loss $ (2,185 ) $ (1,663 )
Income tax benefit (1,945 )
Depreciation and amortization of property and equipment 4,895 3,391
Other expense, net 254 248
Adjusted EBITDA $ 2,964 $ 31
Weighted average shares outstanding used in computing per share amounts – GAAP basic and diluted 14,732,963 8,561,066
Adjusted Net loss per share – basic and diluted $ (0.15 ) $ (0.19 )

Contacts

Media Contact:
Finn Partners
Kari Browsberger, 312.329.3980
[email protected]
or
Investor Contact:
ExactTarget
Mitch Frazier, 317.275.5034
[email protected]

Central Desktop Welcomes Brent Rasmussen to Board of Directors

Central Desktop, a leading cloud-based collaboration platform company, today announced Brent Rasmussen, president of CareerBuilder North America, has joined Central Desktop’s board of directors.

Rasmussen is an accomplished strategist who is looking forward to bringing his decades of sales, marketing, customer operations and technology know-how to Central Desktop’s team of leaders in the collaboration space.

“Central Desktop has made amazing strides in collaboration. The company’s SocialBridge online collaboration platform squarely addresses the challenges that creative agencies and marketing teams face daily in their operations by providing solutions to project collaboration needs that have not been effectively met by other offerings in the marketplace,” said Brent Rasmussen. “With the company’s momentum continuing to accelerate, the timing is perfect to join Central Desktop’s board of directors to help shape the way collaboration progresses in the future and help Central Desktop win in this space.”

Rasmussen has been with CareerBuilder, the global leader in human capital solutions, for a decade in roles that include leading day-to-day operations of the North American division of CareerBuilder, leading all sales and customer operations and corporate marketing functions of the company, strategic product direction, and diversification of sales channels, and distribution networks. All of this experience during the high-growth periods at CareerBuilder will lend well to his strategic role on Central Desktop’s board of directors.

“Brent has seen it all, having been with CareerBuilder since its early days. His firsthand operating experience with scaling a world-class sales team, breadth of experience and passion for innovation will make him an invaluable asset to our board of directors,” said Isaac Garcia, CEO and co-founder of Central Desktop. “With the market traction Central Desktop has experienced in the collaboration space, we are looking forward to having Brent on board to help take us to the next level in growing our customer base and continuing to educate the market on the value of cloud technologies and collaboration.”

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, Harvard University, the Humane Society of the United States, Netflix, the U.S. Department of Health and Human Services, SK+G Advertising, Rhea + Kaiser, Upshot, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit http://www.centraldesktop.com.

Contacts

Intersect Communications for Central Desktop
Michelle Van Jura
Tel. 646-781-9323
[email protected]

Zmags Selected as a 2012 MITX Innovations Award Finalist

Zmags today announced Zmags Convergence, a consumer interface that completely transforms the online browsing and shopping experience, has been selected as a finalist in the Best Commerce Game Changer category for the MITX Innovation Awards.

Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrate the innovations powering the future of marketing and revolutionizing the way we work and play.

“The 2012 finalists represent some of the best innovators in the region, these forward-thinking companies are developing unique, new solutions to problems that are game changing,” said MITX President Debi Kleiman. “We were so impressed by this group during a very competitive year, it was amazing to see the range and depth of new things being created here, and we’re very proud to honor their great achievements.”

The interactive Zmags Convergence interface creates beautiful, liquid and immersive environments for any retailer or brand that wants to take full advantage of tablet and smartphone visual richness, swipe navigation, audio, video and more. Convergence harnesses the elegance of the iPad while also engaging users on Facebook, smartphones and PC-based browsers, creating an experience for shoppers that invites them to discover content, deepen their engagement with products, and inspire them to buy. For the first time, marketers, brands and retailers can easily create an online space that conveys the same feel as their physical store.

“It’s a great honor to be recognized by the MITX organization,” said Michael Schreck, CEO of Zmags.  “Being named a finalist among such an impressive group is validation of our dedication to offer a product that is truly transforming the way consumers engage with their favorite brands.”

Zmags will be recognized with the other finalists in the category of Best Commerce Game Changer at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Copley Place on Tuesday, June 12th at 6pm. Tickets can be purchased atwww.mitxawards.org/innovation.

The 2012 MITX Awards couldn’t happen without the help of these amazing sponsors. Event Sponsors: Atom Group, Cassidy Turley FHO, DLA Piper. Creative Partner: Metropolis Creative.

About Zmags

Zmags is redefining the online content and shopping experience across web, tablet, mobile, and social channels with our cloud-based rich-media marketing platform. We provide marketers and e-commerce teams from many vertical industries with a deeply engaging and fluid online presentation capability that lets them tell highly captivating stories through curated digital experiences, such as digital catalogs. With Zmags, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500. Zmags is headquartered in Boston, MA. with European offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com.

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.

Travelocity Global Introduces Travelocity Connect Developers Portal

Travelocity Global has launched the Travelocity Connect Developers Portal, a state-of-the art platform that enables developers and system providers in the hospitality industry to easily and quickly scale hotel supplier business withTravelocityLastminute.com, and ZUJI.

By powering hotel listings and bookings with realtime data delivered through the Travelocity Connect APIs, hotels and developers can enhance the buying experience they deliver customers on Travelocity’s online properties.

“The Travelocity Connect Developers Portal builds upon our legacy of being the supplier friendly online travel company, making it easy for hotels to connect to us seamlessly,” said Noreen Henry, senior vice president, global partner services, Travelocity. “The portal minimizes costs, errors and delays and will help ensure that our hotel partners are always in sync with us, giving our mutual customers a hassle-free experience. Hotels not using Travelocity Connect are missing opportunities to sell their properties on our sites.”

The Travelocity Connect Developers Portal was developed in collaboration with Mashery, the global leader in API management technology and services. The portal includes Mashery-made tools that help developers quickly take advantage of the unique opportunity to integrate complex real-time property and booking data with Travelocity Connect, and sell to customers with a new level of accuracy and ease.

Travelocity’s secure portal for developers provides a comprehensive API toolkit for Travelocity Connect’s enrolled partner developers. Developers approved by Travelocity Connect can take advantage of the tools to learn about, and engage with, the APIs and the Travelocity Connect developer community.

Developers can now use the Travelocity Connect API sandbox to test formatting and messages in the full API environment for APIs, including Hotel Direct Update (availability, rates and inventory), Hotel Information, Hotel Booking Retrieve, Hotel Booking Confirmation, Hotel Inventory Verification and Hotel Booking Delivery.

The API sandbox also allows developers to build their own API requests according to specifications for delivery of data to Travelocity and receipt of bookings. The portal also provides the developer community with interactive forums, where they can share ideas, code samples, and learn from other developers how to best use the API to streamline data updates and management in the Travelocity system.

“Travelocity is an example of a data-driven business that is using APIs to give its partners a distinct advantage in a competitive environment,” said Oren Michels, co-founder and CEO of Mashery. “Hotels leveraging Travelocity Connect’s APIs can better promote their current available properties to customers with more detail and accuracy.”

To learn more about the Travelocity Connect Developers Portal, go to http://connect.travelocity.com/http://connect.lastminute.com/, orhttp://connect.zuji.com/.

About Travelocity Global

Travelocity® is committed to being the traveler’s champion – before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.

About Mashery

Mashery, the world’s leading provider of API technology and services, helps power 44,000 apps for more than 150 top brands—including USA TODAY, Comcast, Hoover’s, Klout, Associated Press, RDIO and Travelocity—build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs—from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 150,000 developers. Mashery was founded in 2006.

Contacts

Travelocity Global
Joel Frey, 682-605-2178
[email protected]
or
Mashery
David Conner, 415-625-0091
[email protected]

MLB Network Drafts Exinda to Improve Bandwidth Utilization

Interop Las Vegas 2012 – Exinda, a global provider of next-generation WAN optimization and performance assurance solutions, announced that MLB Network, Major League Baseball’s 24/7 cable television network, is using its WAN optimization solution to shape traffic, prioritize critical applications, and save its network infrastructure from reaching disastrous saturation levels.

(Logo: http://photos.prnewswire.com/prnh/20120508/CL02292LOGO )

As well as standard back-office apps, MLB Network’s infrastructure carries significant video traffic, plus up-to-the-moment player and game data collated, analyzed and made into on-screen graphics by a bespoke application. Optimized by the Exinda solution, these bring the magic of Major League Baseball to cable and satellite TV viewers.

“Previously we were seeing 98% utilization on our routers, which spelled potential problems with upcoming traffic peaks around the MLB First-Year Player Draft, All-Star Game and the World Series; maybe even traffic overloads bringing our firewalls down. It’s pretty impressive what Exinda has been able to do for us to make those issues disappear,” said MLB Network IT Director Cindy Cortell. “With Exinda, we’re now able to assure performance to key applications and systems.”

MLB Network uses Exinda to control the traffic generated and consumed by around 1,000 media networks, partner organizations and other super-users throughout the regular season, over its dual 200 MB Circuits. After deployment and configuration, Exinda appliances – which boast market-leading packet-shaping capabilities – immediately provided complete traffic visibility and control with full reporting, enabling MLB Network to identify specific applications to prioritize or limit, by user, down to the nearest Kbps.

“The behind-the-scenes work that delivers live, nationwide, rolling sports coverage and shows like MLB Tonight to millions of baseball fans is just extraordinary,” said Nolan Rosen, CMO at Exinda. “It’s great to know Exinda is playing such an important role in helping the team at MLB Network succeed, and to continue pushing the limits of 24/7 broadcasting as far as possible.”

Visit Exinda at Booth 1121 at Interop May 8-10, 2012, at the Mandalay Bay, Las Vegas.

About MLB Network

MLB Network is the ultimate television destination for baseball fans, featuring the Emmy Award-winning MLB Tonight, live games, original programming, highlights and insights and analysis from the best in the business, including Bob Costas, Peter Gammons, Jim Kaat, Al Leiter and Harold Reynolds. MLB Network debuted on January 1, 2009 as the largest launch in cable television history and is currently distributed in approximately 68 million cable, telco TV and satellite homes throughout the U.S. and Puerto Rico. For more information and to find MLB Network in your area, go to www.mlbnetwork.com.

About Exinda®

Exinda is a proven global supplier of next-generation WAN optimization and application acceleration products. The company has helped more than 2,500 organizations in over 80 countries worldwide improve the end user experience, manage application performance, manage congestion over the WAN and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

Brooks Brothers Partners with Monetate to Increase Ecommerce Conversion Rates

Brooks Brothers, the classic American retailer, has partnered with Monetate to leverage customer data and make real-time changes to its website that improve customer relevance and increase ecommerce revenue.

Using just one of the many powerful benefits of the Monetate Agility Suite, the retailer created a successful product badging campaign to highlight product attributes and help customers better understand each item. Brooks Brothers deployed badges with attributes like “New Arrival,” “Made in America” and “Collegiate,” initially running A/B/C tests using a combination of both text and images. In the most successful badging test, conversion rate increased 26 percent, revenue per visit went up 34 percent, and add-to-cart rates rose almost 5 percent.

“With 193 years in business we are America’s oldest fashion retailer, and our longstanding history is the direct result of a focus on innovation,” said Cindy Lincks, Director of Analytics at Brooks Brothers. “Leading through innovation is built into the fabric of our company, and Monetate is helping us live up to that commitment. Monetate’s technology has transformed the way we do business and produced incredible results.”

“Monetate makes it easy for retailers like Brooks Brothers to put big data to work in ways that drive business results,” said David Brussin, founder and CEO of Monetate. “It’s great to see Brooks Brothers create a culture of testing and website optimization across the organization that has led to higher conversions and an improved customer experience.”

The Monetate Agility Suite allows marketers to change anything, anywhere on the website, at any time making it easier than ever for brands to test an unlimited number of marketing campaigns, connect with key segments of website traffic in real time, maintain messaging consistency between distinct marketing channels throughout the purchasing cycle, and merchandise and display products optimally.

To learn more about the results of Brooks Brothers implementation of the Monetate Agility Suite, download theBrooks Brothers: A Badge of Success case study.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands.

Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.