Your Guide To Product-Led Sales
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales,…
Your Guide to Product-Led Onboarding
Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking…
Your Guide to PLG for Complex Products
As product-led growth (PLG) becomes more popular, we’re starting to see companies apply PLG techniques in totally new and different…
Price Smart, Hire The Best, and Prove Your Product-Market Fit: OpenView’s Predictions For 2023
As 2023 rolls in, businesses are still riding through choppy waters. If 2022 was any indication, there are a lot…
The Best Growth Advice Of 2022
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published…
Time To Refine Your Metrics: Defining Growth And Success At A PLG Company
It comes as no surprise to our OpenView audience that product-led growth (PLG) as a GTM strategy is more popular…
Staying Scrappy: How To Build And Scale High-Impact Growth Teams
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became…
How To Price Your PLG Product
You’ve heard it before, you’ll hear it again: pricing is your most powerful and most immediate lever to accelerate growth.…
Is Your Product Secure Enough For Enterprise Sales? Calendly’s CISO Shares His Security Tips
A goal of most product-led growth (PLG) businesses is to eventually go beyond monetizing their product with individual users, and…
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Community is a hot topic in SaaS. Having hundreds or even thousands of people passionately discussing and advocating for your…