Product-Led Growth: What It Is and Why It’s Here to Stay
WHAT IS PRODUCT-LED GROWTH (PLG)? Product-led growth (PLG) is a growth strategy where the product itself acts as the primary…
Inside Hootsuite’s Product-led Growth Journey
You don’t hear much about the successful transitions from a sales-led focused business to a product-led business. Many folks have…
Why You Need New Roles And Skills For Product-led Growth
This is the first in a three-part blog series on the roles and skills needed for product-led growth. Check back…
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales…
Treating Your Data As A Product: Layering Product-Led Growth On A Tech Stack
Product-led growth (PLG) thrives on data. But as anyone who’s worked on a company’s customer relationship management (CRM) tool like…
Spearheading PLG at Stack Overflow: How Product-Led and Sales-Led Growth Fell into Alignment
Our third annual Product Benchmark Report showed a massive uplift in the number of companies adopting product-led growth, not only…
The Product-Led Growth Market Map
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and…
The Future of Product-Led Growth Might Be Hiding Where You Least Expect It
The lesson: Rules are made to be broken.
The Customer Success Managers’ Role in a Product-Led Growth Business
Customer Success Managers can be the hidden gems of product-led businesses. Here’s how to ensure the two approaches align.