Every year presents new technology and future possibilities that are initially difficult to comprehend. Looking back, 2016 turned out to be the year of account-based everything, product-led growth and a stronger push for a more inclusive tech environment. 2017 will be no different. From monetization moving up to the C-suite to the advent of artificial intelligence, the world is going to change drastically and with it, the necessary tactics and strategies for SaaS companies to be successful will change.
Join Partner Devon McDonald and the leadership of the OpenView Expansion team as they share top trends, tactics and concepts that you should be thinking about heading into 2017:
- Monetization is now a C-suite topic
- Product qualified leads are the solution to the failing freemium model
- Leading indicators are the key to hitting your number (and/or happy customers)
- The changing landscape of tech M&A
- The use of artificial intelligence will revolutionize initial prospect and brand connections
- Landing pages will and should disappear
- Truly executing on diversity initiatives
