FRICTION IS THE ENEMY OF EFFICIENCY.
WELCOME TO PRODUCT-LED GROWTH IN 2023.
The B2B customer journey now starts with self-service. Enterprise end users can discover products and start using them immediately. Self-service promises to eliminate friction in adopting new software, and the same friction means inefficiency for software vendors, too.
SaaS companies can no longer afford to grow in a people or resource-intensive way. Everyone is looking to incorporate scalable solutions – including automation and, yes, AI – to de-labor their go-to-market strategy. Product-led growth is an important part of the mix.
How are companies turning product usage into efficient growth in 2023? This year, OpenView and Pendo joined forces to find out. The 2023 Product Benchmarks report includes insights from a record-breaking 1,000 participants. We explored what’s changed in the world of PLG adoption, growth levers, PLG tooling, product funnel metrics, and much more.
Let’s explore product-led growth in 2023.Download the 2023 Product Benchmarks Report
Who we surveyed
State of SaaS: The goalposts have changed
PLG adoption: The next frontier
Growth levers: Getting back to growth
Organization: PLG goes beyond product
PLG tech: The modern toolset
See how 1,000+ leaders responded to this year's survey
Don’t forget to download the full report for even more objective data to turn product usage into efficient growth.