ExactTarget Named a Consistent Leader in Email Marketing by Independent Research Firm

ExactTarget, a global provider of email marketing and cross-channel marketing solutions, announced today that Forrester Research, Inc. named the company a leader among email marketing service providers.

“The Forrester Wave™: Email Marketing Vendors, Q1 2012”

Featured in the “The Forrester Wave™: Email Marketing Vendors, Q1 2012” (January 2012) report, the independent research firm found ExactTarget to have the strongest current product offering of all vendors evaluated with top scores in Executive Vision, Development Strategy, Functionality and Global Strategy.

“The vendor’s current offering is the best in the study. It gets perfect scores for its usability, triggered messaging capabilities, dynamic content, and ability to automate multichannel analytics,” the “Forrester Wave: Email Marketing Vendors, Q1 2012” report states. “Marketers managing multiple email stakeholders or seeking to integrate email into broader sales, customer relationship management (CRM), or online marketing programs will find it an especially good partner.”

Forrester found the functionality of ExactTarget’s Interactive Marketing Hub to be the highest rated of all vendors evaluated, noting “this firm’s flexibility suits it to marketers of all types.”

“Email marketing is rapidly evolving as organizations work to tightly integrate their email programs with social media, mobile and the Web to drive more effective and seamless cross-channel interactions,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Forrester identified ExactTarget as a ‘consistent leader’ in email marketing, and the analyst firm scored the Interactive Marketing Hub the highest score in functionality – we feel that this is a clear reflection of our commitment to providing the most powerful and intuitive solution for marketers around the globe.”

Conducted in Q4 2011, the Forrester Wave Report is a comprehensive evaluation of six enterprise email marketing vendors that includes an assessment of company offering across 37 different criteria, as well as technology demonstrations, reviews of supporting documentation and in-depth interviews with key executives and dozens of customer references.

To download “The Forrester Wave™: Email Marketing Vendors, Q1 2012” report, visit www.ExactTarget.com/EmailWave.

The news of Forrester’s evaluation of ExactTarget follows the launch of the Forrester Consulting study commissioned by ExactTarget that found 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today. Entitled “The New Campaign Management Mandate,” the study found marketers’ lack of cross-channel insights result in brands interacting through disconnected channels that fail to deliver seamless brand experiences and the real-time, relevant dialog consumers expect. To download the free report, visit www.ExactTarget.com/mandate.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.

Contacts

ExactTarget

Mitch Frazier, 317-275-5034
[email protected]

ZMags sizzles: Expansion, hiring and $25M round planned

E-commerce software firm ZMags doubled its space in the South Boston Innovation District this week and plans to nearly double its global staff by the end of the year, including roughly 40 new hires in Boston, CEO Michael Schreck said in an interview.

The company also plans this spring to raise its next equity round, of $25 million, with plans to use some of the funding for “strategic M&A,” Schreck said.

ZMags has grown to serve 3,000 customers, which include Disney, Kenneth Cole and Express, and the company ranked 70th on the Deloitte Technology Fast 500 last year.

ZMags’ technology aims to help retailers give customers a more engaging web shopping experience — with an emphasis on mobile shopping on the iPad. It’s a “serious tool for marketers” that nonetheless has “B2C sizzle,” Schreck said.

Schreck said Kenneth Cole and Express created interactive catalog collections using the software-as-a-service during the holidays, targeted at giving shoppers the sort of inspiration they might get while shopping in a store (and leading to more impulse purchases).

The type of shopping that’s done on Amazon.com, by contrast, tends to be directed at getting a few specific items and doesn’t lead to high profit margins, he said. ZMags’ goal is to “reinvent how profitable shopping for brands is done online,” Schreck said.

As part of that, the company this week took a second 11,000-square-foot floor at its building, 321 Summer St., giving the company about 22,000 square feet in total in the building.

ZMags employs 110 people in total, and expects to grow that to 200 by the end of the year, Schreck said. The current staff includes 50 in Boston, 50 in Denmark (where the company was founded in 2005, and has its main development office) and the rest in London.

At least half of the new hires this year are expected to be in Boston, Schreck said — including professional services, analytics and sales.

ZMags last month closed a $7 million in a debt funding round from backers including longtime investor OpenView Venture Partners    of Boston (which was behind bringing the company to Boston in 2008).

Schreck joined the company as CEO last May, returning to Massachusetts after several years in California running Corrective Solutions as well as his personal investment company, Equity Pacific Group.

Schreck had been among the founders of celebrated Massachusetts company UPromise and of Cambridge venture capital firm General Catalyst Partners, and spent several years as president of m-Qube.

New Year, New You! CoTweet Becomes SocialEngage

CoTweet got a revamp this week, as interactive marketing provider ExactTarget announced the launch of SocialEngage, a new and improved version of the social media management platform’s former self.

The makeover promises to expand business potential, but survey so far appears skeptical of the hype. Is it merely the same man disguised by expensive designer clothes?

Managing Twitter Accounts & Now More

The impetus behind CoTweet’s inception arose from of a necessity to manage multiple Twitter accounts (and Facebook) at once, as well as exploit cross-channel marketing opportunities for businesses. The platform enables brands to engage and expand their target demographics by driving web traffic and improving customer experience.

In 2009 and still in beta mode even, it was considered one of CMSWire’s Best Twitter Tools for Business. With the new edition, being coined “the next generation” of social media management, SocialEngage promises to deliver all that CoTweet had to offer along with an array of new features.

Updates to the model include outbound editorial workflow, RSS integration, conversation export, SSL security, Facebook wall moderation, distributed enterprise framework, tags, snippets, reports and permission levels. Essentially, it permits more people to control messaging; consolidates feedback on audience behavior across various platforms; and facilitates a more efficient means of retrieving results data.

ExactTarget, a global email marketing platform, began over a decade ago as a method of empowering marketers to maximize value by optimizing efforts to re-market and re-engage campaigns. The company acquired CoTweet in 2010, and has since actively been heading the development of a series of applications to foster its mission, the latest being this week’s debut of SocialEngage.

Explained in a company blog post, “The beauty of SocialEngage is that it’s powerful enough for the world’s largest brands, but maintains the best of CoTweet’s ease of use for small to mid-sized organizations. We’ve built SocialEngage to easily scale across teams, departments and geographies, and we’ve made it easy to integrate with other interactive marketing channels, such as email and mobile, in support of broader marketing campaigns.”

CoTweet Will Be Free No More

Ah yes, but of course it all comes at a price, which may be the biggest modification of all. Like its cousin Twitter, CoTweet has always existed as a free service, yet the same cannot be said for the glammed out successor. No word yet on fees, but assuredly the village people are growing restless.

The news arrives with much backlash from users, who’d grown comfortable and content with CoTweet, and find no dire need for the upgrade, or furthermore, the upgraded cost. Complaints are showing up across Twitter and in reply comments to the post, indicating there has already been a rising frustration with CoTweet as of late, thus the news may serve as tipping point to move onto other services like HootSuite or Cultivatr.

Even those who’d been using the paid version of CoTweet and were less bothered by price suggested their user experience had recently been subpar, and it may be an apt moment to jump ship.

Or, as one aggravated customer noted, at least respond to the complaints on your blog if you’re so progressive.

Half of Tablet Owners Shop on Device At Least Weekly

53% of tablet owners shop or browse on their device either once a week (20%), more than once a week (21%) or every day (12%), according to a survey released in January 2012 by Zmags in partnership with Equation Research.

49% of tablet owners expect to purchase more over the coming year than they did in the 2011 holiday season, compared to 19% of smartphone owners who responded likewise. And when shopping, tablet owners also appear happier, more excited, creative, inspired, and generous than laptop, PC or smartphone owners.

The leading motivation for shopping on a tablet is convenience (29%), followed by easy browsing that helps product discovery (24%). Ease of transaction (14%), and having a specific product or offer in mind (13%) are relatively less important.

Tablet Owners Less Savvy, More Spontaneous

Data from “Meet the Connected Consumer” indicates that laptop, PC and smartphone owners are 28% more likely than tablet owners to classify themselves as savvy shoppers seeking out the best prices, and more than twice as likely to call themselves frugal (21% vs. 8%). Tablet owners, by contrast, are 36% more likely to say they are inclined to make impulse purchases (14% vs. 9%), 43% more likely to say they are brand faithful (10% vs. 7%), and three times as likely to call themselves shopaholics (9% vs. 3%).

Results from an Adobe Systems study [pdf] released in January 2012 indicate that tablet visitors to the analyzed sample of more than 150 US retailers spent $123 on average per purchase in 2011, 54% more than smartphone visitors ($80), and 21% more than those who visited via traditional laptop and desktop computers ($102).

Electronics Popular for Ecommerce, Tablet Commerce

According to the Zmags survey, electronics leads all retail categories in terms of tablet commerce, with 53% of tablet owners voting it a top 5 product category they are most likely to purchase on their device, ahead of books (41%) and toys (39%). Among those shopping on a PC or desktop, electronics (55%) and books (43%) are also the top categories, following by clothing (41%). By contrast, music (42%) is the category most shopped by smartphone owners.

Tablet Owners Active on Facebook

One-third of tablet owners say they shop using a retailer’s or brand’s Facebook page, more than double the proportion of overall connected consumers (16%) who own a computer, smartphone or tablet. Tablet owners also display a greater propensity to follow their favorite brands on Facebook (57% vs. 43%). According to a Baynote survey released in January 2012, only 8.7% of online holiday shoppers purchased something from a retailer’s Facebook fan page during the 2011 holiday season, while just 1 in 5 said that personal connections on Facebook or another social networking site influenced what they purchased.

Meanwhile, according to Zmags findings, the leading motivation for connected consumers to use a retailer’s or brand’s Facebook page to shop is because they like to share good finds or daily deals with friends via social networks (22%), closely followed by a need for inspiration, stemming from not knowing what they are looking for (21%). Other popular motivations include having a specific product or discount offer in mind (19%) and already spending so much time on the social network (17%). Roughly 1 in 10 cite ease of transaction, or being prompted by an ad or product seen on TV or in a magazine, newspaper, or other medium, as motivators.

Other Findings:

  • According to the Adobe analysis, 34% of tablet visitors to retail sites shopped on the weekends, compared with 24% of desktop and PC visitors and 27% of smartphone visitors.
  • Zmags survey results indicate that 52% of connected consumers are women with a mean age of 40 and a mean household income of $63,000. In addition to owning a PC or laptop, 43% of connected consumers also own smartphones, and 16% own a tablet.
  • 62-65% of connected consumers shop via digital or print catalogs, and more than three-quarters are active on Facebook.
  • Connected consumers’ preferred method of browsing and discovering products is via a website on their PC or laptop (87%), followed by in-store (71%). Shopping via a website on smartphones (14%) or tablets (9%) is more preferred than via a branded application on smartphones or tablets (both at 4%).

About the Data:

The Zmags results are based on interviews of 1,500 respondents — who owned a computer, smartphone and/or tablet — conducted from November 10-14, 2011. The Adobe findings are based on an analysis of visits made to over 150 United States retail web sites from January 1-December 31, 2011. 85% of the web sites analyzed are included in the 2011 Internet Retailer 500 Index. The 16.2 billion visits analyzed were anonymous and consist of all visits to these web sites during 2011 as measured by the Adobe Digital Marketing Suite.

Acronis Makes It Easy to Migrate to Red Hat Enterprise Virtualization 3.0

Acronis, a leading provider of data protection and disaster recovery solutions for physical, virtual and cloud environments, today announced that Acronis Backup & Recovery® 11 Virtual Edition has been enhanced to include new features for Red Hat® Enterprise Virtualization 3.0 and can be previewed from the new Red Hat Market Place forum.

A free trial of Acronis Backup & Recovery® 11 Virtual Edition is also available exclusively on Red Hat Market Place and includes the migration of three production workloads from physical or other virtual environments to the new Red Hat®Enterprise Virtualization 3.0 platform.

Acronis Backup & Recovery® 11 Virtual Edition supports Windows and Linux servers and all major virtualization solutions including VMware® vSphere™, Microsoft® Hyper-V™ and Red Hat® Enterprise Virtualization 3.0 in one solution, with unlimited P2V and V2V migrations included. Acronis’ integration of its Acronis Backup & Recovery 11 Virtual Edition with the Red Hat Enterprise Virtualization API enables new capabilities for Red Hat® Enterprise Virtualization 3.0 and will help to accelerate and simplify the journey to a Red Hat open source virtual environment. This includes the remote installation of Acronis agents onto Linux machines and the automatic discovery and display of Red Hat® Enterprise Virtualization 3.0 virtual machines in the Acronis Management Server. This makes it easier for Red Hat customers to provide comprehensive disaster recovery and data protection for their whole Red Hat® Enterprise Virtualization environment. Acronis is the only backup and recovery vendor to have achieved Red Hat® Enterprise Virtualization 3.0-Certified status at the time of launch.

Duke Cancer Institute standardized on Red Hat® Enterprise Virtualization in 2010 and has been using Acronis Backup & Recovery Virtual Edition to migrate its critical servers and data to the Red Hat® Enterprise Virtualization environment. “Because Acronis Backup & Recovery Virtual edition supports multiple hypervisors and enables P2V and V2V migrations, it took away the worry about some platform-specific issues we encountered previously,” commented Jeff Allred, Network Services Manager at Duke Cancer Institute. “Using Acronis Backup & Recovery Virtual Edition resolved the road blocks in our original path to Red Hat Enterprise Virtualization and I am confident that we will have a seamless experience when we upgrade to Red Hat Enterprise Virtualization 3.0.”

“Red Hat is focused on providing value and choice to enterprises adopting a server virtualization strategy,” said Navin Thadani, senior director, Virtualization Business at Red Hat. “Our customers have benefitted from the migration, disaster recovery and data protection capabilities within Acronis Backup & Recovery, and now we can help accelerate their journey to Red Hat Enterprise Virtualization 3.0 through our continuing relationship with one of the leading vendors in this market.”

The new version of Acronis Backup & Recovery® 11 Virtual Edition for Red Hat® Enterprise Virtualization 3.0 and the free 15 day trial is available via the Red Hat Market Place http://marketplace.redhat.com/rhev. To download a free, fully supported 60-day trial of Red Hat Enterprise Virtualization 3.0, visit www.redhat.com/rhev3.

About Acronis

Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visitwww.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

Acronis®, Acronis Backup & Recovery® and the Acronis logo are registered trademarks of Acronis Inc. in the United States and/or other countries.

Contact Information

Lucy Millington

Acronis
978-289-7918
[email protected]

Meredith Eaton
March PR For Acronis
617-960-9877
[email protected]

ExactTarget Launches SocialEngage, Expands Social Media Management Capabilities

Global interactive marketing provider ExactTarget announced today the global availability of SocialEngage, the next generation of its CoTweet social media management platform.

“We’ve been an industry leader in integrating social media with other interactive channels, and with the launch of SocialEngage we’re in a great position to drive new innovation and results for clients around the world.”

SocialEngage delivers expanded social media management functionality for Twitter and Facebook that builds upon CoTweet’s engagement, scalability and measurement capabilities that marketers have enjoyed for years.

The easy-to-use solution is available as a full-functioning stand-alone product and can easily be integrated with other interactive channels, such as email and mobile, to create a single view of each consumer through ExactTarget’s Interactive Marketing Hub.

“Now more than ever, social engagement is driving real business results – from generating leads to improving customer satisfaction and driving website traffic. SocialEngage is designed to support these goals, offering a unique approach that helps brands interact with their customers in the communities where they are most active,” said Tim Kopp, ExactTarget’s chief marketing officer. “We’ve been an industry leader in integrating social media with other interactive channels, and with the launch of SocialEngage we’re in a great position to drive new innovation and results for clients around the world.”

Expanded capabilities provided by SocialEngage include:

  • Outbound Editorial Workflow – Enables a team of people to create content while controlling what and when that content is published. Users can create a Tweet or Facebook post which is first sent to an approver who can reject or approve the content before it goes live.
  • RSS Integration – Allows marketers to take RSS feeds and post either automatically to specific Twitter and Facebook accounts or to a review queue for editorial control. Marketers can edit content to append or prepend and customize how the post appears on Twitter and Facebook.
  • Exporting Conversations – Provides the ability to download data from the Inbox, Sent and Closed folders to .csv format for those that have strict compliance rules or need to conduct customer reporting and segmentation.
  • SSL Security – Ensures the security of data sent via SocialEngage using encryption to avoid potential exposure.
  • Cross-Channel Integration – Provides a unified view of each consumer’s interactions across email, mobile, social media and the Web, and makes data available in real time for audience segmentation and engagement.

SocialEngage serves as the foundation of ExactTarget’s social product suite along with SocialPages, an application that helps marketers create and manage branded Facebook pages.

In addition to the launch of SocialEngage, ExactTarget also announced today the addition of industry veteran Margaret Francis as vice president of social products. Francis now leads the development of ExactTarget’s social products from the company’s San Francisco Social Media Lab, helping organizations deliver more relevant and valuable brand experiences across multiple customer touch points. She previously served as vice president of products at Lithium Social Media Monitoring (formerly Scout Labs), where she led new product development strategy and delivery.

ExactTarget’s social innovations have rapidly expanded since the company’s March 2010 acquisition of CoTweet. Since the acquisition, ExactTarget has launched the industry’s first dedicated Social Media Lab to spearhead social media innovations, launched mobile applications, introduced Facebook functionality, integrated the technology with ExactTarget’s Interactive Marketing Hub and launched a global distribution partnership with NTT Communications to enter the Asia market.

For more information about SocialEngage, visit www.ExactTarget.com/SocialEngageNews or download the data sheet at www.ExactTarget.com/SocialEngage.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.

Contacts

ExactTarget

Mitch Frazier, 317-275-5034
[email protected]

or

Folio Communications

Cybele Diamandopoulos, 512-535-4422
[email protected]

Skytap Cloud Recognized as 2011 Products of the Year Winner

Skytap Inc., the leading provider of self-service cloud automation solutions, today announced that the Skytap Cloud was named a 2011 Products of the Year winner by TechTarget’s SearchServerVirtualization.com in the Virtualization Management category.

For the second consecutive year, Skytap was recognized for its self-service simplicity, as well as the ability to allow customers to easily connect private infrastructure securely to the Skytap public cloud.

This recognition comes on the heels of a breakthrough year for Skytap, as the company accumulated several award wins in 2011, including being selected as a “Best of VMworld 2011” award winner in the public/hybrid cloud computing technologies category, and being named to the OnDemand 100 list of top private companies. In addition, Skytap recently announced that its customers have launched over one million virtual machines in the Skytap Cloud, a major milestone which highlights the accelerating adoption of hybrid cloud solutions as a secure, complementary extension to in-house IT infrastructure.

According to the SearchServerVirtualization.com award organizers, “Skytap makes cloud computing affordable and easy to use for even small implementations. The Skytap Hybrid Cloud self-service portal excels in the management area, because it lets users easily connect private virtual infrastructure with their VMs in the Skytap public cloud.”

“Skytap provides customers with the most innovative, intuitive hybrid cloud service offering in the market,” said Brett Goodwin, vice president of marketing and business development at Skytap. “The award recognition we’ve received to date, coupled with the rapid adoption and success of our customers, validates our market leadership in delivering an easy and secure way to create complex computing environments in the cloud.”

The winners of SearchServerVirtualization.com’s 2011 Products of the Year awards are products that stood apart from the pack and provided exceptional benefits for IT shops of all sizes. The Products of the Year awards were presented by editors of TechTarget’s Data Center and Virtualization Media, and judged by the SearchServerVirtualization.com editorial staff in conjunction with a team of users, industry experts, analysts and consultants. Winners were selected based on ease of integration into existing environments, functionality, innovation, manageability, performance and overall value.

About Skytap, Inc.

Skytap is the leading provider of self-service cloud automation solutions for dynamic workloads. Skytap enables users to run enterprise applications unchanged in the cloud, collaborate securely with global teams, and gain unparalleled business productivity. Additionally, IT organizations can gain visibility and control over cloud projects, align capacity with demand, and reduce costs by 70% or more. Enterprises can securely connect Skytap to their data centers and create virtual private clouds. Skytap is ideal for any dynamic workload including application developmenttestingvirtual trainingapplication migration and sales demonstration projects. To buy or learn more, visit www.skytap.com.

Contact Information

Contact:

Lindsey Bradshaw
Barokas Public Relations
Email Contact
206-264-8220

Prognosis HIS CEO Ramsey Evans Recognized With Health Data Management's EHR Game Changers Award

Ramsey Evans, CEO of Prognosis Health Information Systems, recently received an “EHR Game Changers Award” from Health Data Management magazine. The recognition honors individuals who have been true game changers in the design, advocacy, deployment and development of electronic health records technology.

This year’s program garnered more than 50 nominations from all sectors of the health care industry – hospitals, group practices, payers, associations, federal and state governments, and health technology vendors.  Award recipients were chosen by a panel of HDMeditors and health care information technology leaders.

Evans was recognized for his role in creating an electronic health records system that enables rural and smaller community hospitals to overcome the typical cost and user acceptance barriers to successful EHR implementation.

“It seems fitting that Ramsey is recognized with this award as he is truly making a positive contribution to healthcare in America. While creating a successful company, he is also solving a long-standing problem – the lack of technology adoption in rural and smaller community hospitals,” said George Roberts, Partner with OpenView Venture Partners, a Boston-based expansion stage venture capital fund. “Established vendors offer older technologies that are cumbersome and expensive to implement that smaller community hospitals can’t afford. Prognosis has an innovative solution that offers a greatly improved user experience for doctors and nurses that will speed adoption and get hospitals to ‘meaningful use’ faster, at a significantly lower total cost of ownership, therefore enabling the hospitals to focus on improving patient outcomes and delivering superior care.”

Built as a disruptive innovation, ChartAccess® Comprehensive EHR from Prognosis HIS provides a viable alternative to other options by providing a platform that helps rural and community hospitals overcome the cost, speed of implementation, and usability obstacles commonly cited as impediments to electronic records success. A shared web-native EHR system delivered on site or via a cloud computing model, ChartAccess software applications are made available as a service over an encrypted health information network. The system’s built in analytics and health information exchange (HIE) capabilities help hospitals provide consistent, high-quality patient care.

“It is an honor to be selected for this prestigious award,” Evans said. “It has always been my intent – and the mission of the company that I created – to help change the technology game for rural and smaller community hospitals.  It’s been a team effort and I’m very proud of our success and that our efforts are being recognized for the value that we are bringing to the healthcare industry with our disruptive innovation.”

Other recipients of the Health Data Management EHR Game Changers Awards included:

  • Earle Rugg, co-founder of Rural Health IT Corporation
  • Larry Garber, M.D., a practicing internist and the medical director for informatics at Fallon Clinic
  • Leon Hoover, CIO, Hendry Regional Medical Center.
  • Ed Ricks, vice president of information services and CIO at Beaufort Memorial Hospital
  • Brian Woods, M.D., Chief Medical Officer, NorthStar Anesthesia, P.A.
  • Jamie Bennett, program manager, Virtual Lifetime Electronic Record (VLER) Health Office, Office of Standards and Interoperability, Department of Health Informatics, Office of Informatics and Analytics, Veterans Health Administration, Department of Veterans Affairs
  • Brian Morgan, information technology program manager, Virtual Lifetime Electronic Record (VLER) Nationwide Health Information Network (NwHIN) Program Management Office (PMO), Office of Information and Technology, Department of Veterans Affairs

About Prognosis Health Information Systems

Prognosis Health Information Systems (PHIS), Houston, is committed to utilizing advanced 21st-Century technologies to help healthcare providers significantly improve the quality, safety and efficiency of patient care while also achieving better financial results. PHIS enables rural and community hospitals to utilize pure browser-based electronic health record (EHR) and financial systems designed to be fully operational in less than six months at a predictable, affordable cost. For more information, visit www.prognosisHIS.com. Follow us on Twitter (@PrognosisHIS).