Social Marketing Software Specialist Scores $50 Million
Investors: It’s no time to be sitting on the sidelines
Investor: Overhyped Marketing-Tech Sector to Become a ‘Knife Fight’
Boston VC firm OpenView gets a facelift
Boston venture capital firm OpenView has spent more than a year updating its mission and values statements, and redesigning its headquarters and website.
It’s a so-called “brand refresh” that the firm takes very seriously.
Powering Expansion: Reinventing OpenView’s Brand from the Inside Out
Your company’s brand should be a powerful asset in the marketplace. It should evoke emotion, engender loyalty, and incite action. It should be distinctive, memorable, and embody the values and messages that are most relevant to your audience. But many people — even smart people — miss the boat when it comes to building a brand. They fall into the trap of believing that brand is something that can be crafted externally and then applied. They assume (and maybe hope) that brand is a silver bullet that will ensure success. The truth: strong brands are always built from the inside out.
Crowdsourcing to Get Ideas, and Perhaps Save Money
Some of the best business ideas are inspired by others, or so the wisdom of the crowd goes. That is leading more entrepreneurs to tap into other people’s brains — rather than just their pocketbooks — to test new products, set pricing and bring ideas to market faster.
Don’t Work Your Employees to the Bone: Minimize Their Stress to Boost Productivity
Too much work is killing us — literally. According to a study by theJournal of Occupational and Environmental Medicine, the more hours a person works in a week, the more likely he or she is to be diagnosed with heart disease.