Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases

Howie Liu, founder and CEO of Airtable, talked to us about some of the challenges associated with building and marketing a platform that’s been adopted by cattle farmers and video production studios alike.

by Blake Bartlett
Product
Airtable and the Low-Code/No-Code Future of Software

Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to build software.

by Blake Bartlett
HR & Leadership
Leadership Advice in Times of Crisis—from Highspot’s Oliver Sharp and Robert Wahbe

While some industries have been harder hit than others, leaders in every industry face unprecedented challenges on multiple fronts including overall strategy, day-to-day management, forecasting and the wellbeing of their teams (and themselves).

by Blake Bartlett
PLG 123
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Video: Who Actually Competes with Slack?

There are two races happening in product-led growth today.

by Blake Bartlett
PLG 123
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PLG 123: Shopify goes DTC. Will they succeed?
Would you use a business version of Snapchat? We are seeing a rise in asynchronous video communication, which is exactly...
by Blake Bartlett
HR & Leadership
Building to Last: Mental Health is a Marathon, Not a Sprint
"I think a lot of teams want to jump into 'let's just start forecasting.' And my sense is, the strategy...
by Blake Bartlett
PLG 123
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PLG 123: Facebook Comes at Zoom's Market
Well, it's Friday and this is a thing: 🎨 Figma raises $50M @ $2B valuation. 📝 Notion raises $50M @...
by Blake Bartlett
Product
The Recession Planning Framework for SaaS Startups

We hope this framework makes planning during this uncertain time feel less like summoning a crystal ball and more like navigating with a map.

by Blake Bartlett