Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
HR & Leadership
Leadership Advice in Times of Crisis—from Highspot’s Oliver Sharp and Robert Wahbe

While some industries have been harder hit than others, leaders in every industry face unprecedented challenges on multiple fronts including overall strategy, day-to-day management, forecasting and the wellbeing of their teams (and themselves).

by Blake Bartlett
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Video: Who Actually Competes with Slack?

There are two races happening in product-led growth today.

by Blake Bartlett
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PLG 123: Shopify goes DTC. Will they succeed?
Would you use a business version of Snapchat? We are seeing a rise in asynchronous video communication, which is exactly...
by Blake Bartlett
HR & Leadership
Building to Last: Mental Health is a Marathon, Not a Sprint
"I think a lot of teams want to jump into 'let's just start forecasting.' And my sense is, the strategy...
by Blake Bartlett
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PLG 123: Facebook Comes at Zoom's Market
Well, it's Friday and this is a thing: 🎨 Figma raises $50M @ $2B valuation. 📝 Notion raises $50M @...
by Blake Bartlett
Product
The Recession Planning Framework for SaaS Startups

We hope this framework makes planning during this uncertain time feel less like summoning a crystal ball and more like navigating with a map.

by Blake Bartlett
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PLG 123: 3 Steps to a Successful PLG Business
Lucid passed $100M ARR. Miro raised $50M. It's a good time to be canvas-y. 🎨 Lucid was originally described as...
by Blake Bartlett
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PLG 123: SNL Goes SaaS This Week With Zoom
Zoom did something crazy this week. 🤯 They made it into the big leagues by appearing on Saturday Night Live....
by Blake Bartlett