Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Customer Success
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Appcues' Jonathan Kim on the Art of Onboarding [Podcast]
This may sound strange, but more often than not, Appcues' biggest competition is actually nothing. Most companies don't have an...
by Blake Bartlett
Customer Success
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How Dropbox Scaled with Customer Success as Their Secret Weapon [Podcast]
Customer success has come to mean a lot more than just churn prevention. As Head of CS at Dropbox, Lisa...
by Blake Bartlett
Product
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The People Side of PLG with Expensify's Jason Mills [Podcast]
Expensify kicked off 2019 with a Super Bowl-sized bang, but it's a well-known fact that for most of their history,...
by Blake Bartlett
Product
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Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]
PLG companies don't necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage,...
by Blake Bartlett
Product
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Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You've seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the...
by Blake Bartlett
Product
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How SendGrid Prioritizes Core Product Improvements [Podcast]
Scott Williamson, VP of Product at SendGrid (recently acquired by Twilio), is no stranger to utilizing a product to drive...
by Blake Bartlett
Product
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Insights from Trello: How to Keep Your Product Simple While Driving Value [Podcast]
Justin Gallagher, Head of Product Management at Trello, is no stranger to building a simple, yet extremely valuable, product for...
by Blake Bartlett