Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]

Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the Director of Product & Brand Marketing and most recently as the VP of Global Marketing at Slack. She’s seen first-hand the role marketing plays in growth and knows the ins and outs of each type of marketing.

In this episode, Kelly sheds light how young companies should think about product marketing and when to make their first hire, how impactful brand was for her team and the role content played in Slack’s strategy. You’ll also find out the two things she cares about as a marketer and what’s next for her career.

Prefer to listen on iTunes? Click here.

Blake Bartlett
Blake Bartlett
Partner
OpenView

You might also like ...
Marketing
How to Hack Your Way to a World-Class Product Marketing Org
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross...
by Jesse Williams
Marketing
The Marketing Playbook I Helped Create Doesn't Work Anymore. Here's the New B2B Marketing Playbook.

The B2B marketing playbook has changed. But what are the new rules? Engagio and Marketo founder Jon Miller explains here.

by Jon Miller
Demand Generation
It's Time To Fix Your Enterprise Revenue Attribution Model
Enterprise marketing is broken. It’s broken because the way buyers discover products no longer matches up with how we’re trying...
by Kyle Poyar