Podcasting

Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]

Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the Director of Product & Brand Marketing and most recently as the VP of Global Marketing at Slack. She’s seen first-hand the role marketing plays in growth and knows the ins and outs of each type of marketing.

In this episode, Kelly sheds light how young companies should think about product marketing and when to make their first hire, how impactful brand was for her team and the role content played in Slack’s strategy. You’ll also find out the two things she cares about as a marketer and what’s next for her career.

Prefer to listen on iTunes? Click here.

You might also like ...
Marketing
SurveyMonkey’s CMO On Making Marketing More Human

B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.

by Ariel Winton
Marketing
The Type of Content to Produce at Every Lifecycle Stage (Part 3)

Spoiler alert: Everything you do must be scalable and repeatable.

by Georgios Chasiotis
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne