Malwarebytes’ Elena Verna on Growth Hacking in the PLG Era [Podcast]
You’ve seen the growing trend of Growth teams and Growth leaders, but what does that actually mean? Elena Verna, the SVP of Product & Growth at Malwarebytes and formerly the SVP of Growth at SurveyMonkey, wrote the book on growth. This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins.
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On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.
This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.
Many tools have emerged to help PMs do their jobs more effectively. These make up the product stack, composed of more than a dozen categories. But what is the actual function of each category? Here, we drill down.