
Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present).
Learn about the role product led growth has played in the evolution of Shopify’s target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world. At the end of the day, marketers have to be willing to embrace the messiness around their craft and the analytics that come with it and know that there will never be a perfectly attributable answer.
Prefer to listen on iTunes? Click here.
You might also like ...
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined...
If a product launches, but no one’s around to hear it, did it really make a sound? While product marketing...
Subscribe & Scale
Sign up for our newsletter
Sign up for our newsletter