Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present).
Learn about the role product led growth has played in the evolution of Shopify’s target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world. At the end of the day, marketers have to be willing to embrace the messiness around their craft and the analytics that come with it and know that there will never be a perfectly attributable answer.
Prefer to listen on iTunes? Click here.
What are the top skills you should look for when hiring a CMO? We outline the skills to find the perfect fit here.
Copywriting is considered an essential skill for any founder. Learn how to successfully write copy that’ll attract and convert your customers.
Product Marketing is a bit of a confusing role, but it’s also one of the most critical as your business scales. Learn why it’s so important and how to make it less confusing in your org.