hidden growth opportunities in your google analytics

Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]

Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has made him incredibly successful. In this episode, Jeff explains his perspective on the power of analytics (while also laying out the limitations they present).

Learn about the role product led growth has played in the evolution of Shopify’s target customer, advice about amplifying the power of word-of-mouth and the role of marketing in a product-led world. At the end of the day, marketers have to be willing to embrace the messiness around their craft and the analytics that come with it and know that there will never be a perfectly attributable answer.

Prefer to listen on iTunes? Click here.

You might also like ...
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part Two)

Learn about the content you should be creating once your company has product-market fit.

by Georgios Chasiotis
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
Finding Balance: Marketing, PLG and a Developer Audience

The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.

by Wendy Perilli