Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]
PLG companies don’t necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage, explains their decision to create a self-service funnel and when their sales team gets involved in the buying process. Chris also explains how the sales team came to be and how they adopted Wistia’s values during the customer’s buying process. Also make sure you check out their One, Ten, One Hundred video series by going to wi.st/series.
Prefer to listen on iTunes? Click here.
And will open source provide a strategic advantage for your go-to-market motion? Jon Natkins gives us an in-depth answer.
You’re probably not aware of it, but the price of your product includes a risk discount.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.