Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]
PLG companies don’t necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage, explains their decision to create a self-service funnel and when their sales team gets involved in the buying process. Chris also explains how the sales team came to be and how they adopted Wistia’s values during the customer’s buying process. Also make sure you check out their One, Ten, One Hundred video series by going to wi.st/series.
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How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.
Getting pricing right is one of the most difficult—and important—challenges a SaaS company faces. In this guide you’ll find the best resources available to help you determine your ideal pricing model.