Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]
PLG companies don’t necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage, explains their decision to create a self-service funnel and when their sales team gets involved in the buying process. Chris also explains how the sales team came to be and how they adopted Wistia’s values during the customer’s buying process. Also make sure you check out their One, Ten, One Hundred video series by going to wi.st/series.
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On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.
This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.
Many tools have emerged to help PMs do their jobs more effectively. These make up the product stack, composed of more than a dozen categories. But what is the actual function of each category? Here, we drill down.