Appcues’ Jonathan Kim on the Art of Onboarding [Podcast]
This may sound strange, but more often than not, Appcues’ biggest competition is actually nothing. Most companies don’t have an intentional onboarding experience; users are just dropped into a dashboard full of zeros.
Their Co-founder & CEO, Jonathan Kim, explains how to master the art of a meaningful onboarding experience through personalization and humanization. Listen to learn about their definition of product led growth, where they’ve seen sales add the most value and what he sees for the future of UX. You’ll also find out how to maximize impact if you’re designing onboarding for the first time.
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With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.