Appcues’ Jonathan Kim on the Art of Onboarding [Podcast]
This may sound strange, but more often than not, Appcues’ biggest competition is actually nothing. Most companies don’t have an intentional onboarding experience; users are just dropped into a dashboard full of zeros.
Their Co-founder & CEO, Jonathan Kim, explains how to master the art of a meaningful onboarding experience through personalization and humanization. Listen to learn about their definition of product led growth, where they’ve seen sales add the most value and what he sees for the future of UX. You’ll also find out how to maximize impact if you’re designing onboarding for the first time.
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The customer service agents on your team—whether you’ve got one or 1,000—are the frontline of your business. They impact your bottom line, attrition, NPS and more, and it’s time we enabled them to be exceptional in their customer interactions and careers.
Making customers succeed is a business-wide responsibility that requires contributions from each function.