The People Side of PLG with Expensify’s Jason Mills [Podcast]
Expensify kicked off 2019 with a Super Bowl-sized bang, but it’s a well-known fact that for most of their history, they haven’t engaged in outbound marketing or advertising. Oh yeah, and they don’t have a sales team. So what’s the secret to their success? PLG. Jason Mills, the Director of Product and Customers, describes how they focus on their customers and the product to have maximum impact. He also describes how they are proactive about virality, their motivation to remove confusion from the product and how automation is augmented with a human. You’ll also find out what else to expect from the Expensify team in 2019.
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2020 was the year of free. And 2021 is the year of reaping the rewards.
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.