PLG 123
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PLG 123: Building Product Led Growth Teams
It's Monday, and that means a new episode of the PLG 123! Today's tabs are 👇 Kieran Flanagan 🤘VP Marketing...
by Blake Bartlett
PLG 123
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PLG 123: SaaS Companies Respond to COVID-19
Tab 1️⃣| Zoom’s Earnings Call Tab 2️⃣| 70% of the Fastest Growing Apps are PLG Tab 3️⃣| Docker is Reinventing...
by Blake Bartlett
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Product
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Building & Growing Free SaaS Products People Love with Serial Entrepreneur, Hiten Shah [Podcast]
Hiten Shah is the mastermind behind Crazy Egg, Product Habits & FYI. He and his team pioneered heat maps and...
by Blake Bartlett
Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Customer Success
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Appcues' Jonathan Kim on the Art of Onboarding [Podcast]
This may sound strange, but more often than not, Appcues' biggest competition is actually nothing. Most companies don't have an...
by Blake Bartlett
Customer Success
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How Dropbox Scaled with Customer Success as Their Secret Weapon [Podcast]
Customer success has come to mean a lot more than just churn prevention. As Head of CS at Dropbox, Lisa...
by Blake Bartlett