PLG 123: Building Product Led Growth Teams
It’s Monday, and that means a new episode of the PLG 123! Today’s tabs are 👇
- Kieran Flanagan 🤘VP Marketing at HubSpot on how to build a PLG-ready growth team
- Slack 2.0 on Product Hunt showing PLG retention hacks
- MongoDB earnings call talking about PLG by name
Give it a watch, and let me know your thoughts on the question of the week: Are you recruiting specifically for product led roles?
What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.