Building & Growing Free SaaS Products People Love with Serial Entrepreneur, Hiten Shah [Podcast]
Hiten Shah is the mastermind behind Crazy Egg, Product Habits & FYI. He and his team pioneered heat maps and the left to right funnel, but what actually got him obsessed with product and product led growth?
On this episode, Hiten dives into freemium, his love for solving problems in unique ways and why founders should get involved with sales. He also describes how to get the entire team to think about growth and the role of sales and marketing in PLG businesses. You’ll hear how he got to #1 on ProductHunt and his tips for getting there – be sure to check out his collection, ‘Free Stuff For Startups.’
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The way customers buy software has changed, so your pricing needs to change as well. Learn the key changes you should be taking into consideration during your pricing overhaul.
Liz Cain is back on BUILD for the third time to share what she’s learned about pricing over the last three years at OpenView and how she came around to PLG.
We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!