Building & Growing Free SaaS Products People Love with Serial Entrepreneur, Hiten Shah [Podcast]

Hiten Shah is the mastermind behind Crazy Egg, Product Habits & FYI. He and his team pioneered heat maps and the left to right funnel, but what actually got him obsessed with product and product led growth?

On this episode, Hiten dives into freemium, his love for solving problems in unique ways and why founders should get involved with sales. He also describes how to get the entire team to think about growth and the role of sales and marketing in PLG businesses. You’ll hear how he got to #1 on ProductHunt and his tips for getting there – be sure to check out his collection, ‘Free Stuff For Startups.’

Prefer to listen on iTunes? Click here.

You might also like ...
Product Led Growth
What is Product Led Growth? Building a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett
Product Led Growth
Listen
Atlassian’s Secret to Creating Compounding Customer Value

Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.

by Meg Johnson
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

by Shirin Shahin