The Recession Planning Framework for SaaS Startups

We are “officially” entering a recession. That’s likely not a surprise to hear. 📉

For SaaS companies, a recession is defined by a few things:

👆 Churn increases (big time)
👇 ARR growth decreases (big time)
🙀 Cash burn feels like bleeding out (big time)
🛫 Runway is king

You’ve probably read this same kind of advice in many doom and gloom posts over the last month or so.

But how do you turn these high-level truths into practical action?

I put together this Recession Planning Framework based on how I have seen the best SaaS CEOs leading through this crisis.

I hope that it makes planning during this uncertain time feel less like summoning a crystal ball 🔮 and more like navigating with a map 🗺.

This framework is meant to help you develop the map so you can then focus on navigation.

Step up. Lean in. Be strong. Make decisions. Move forward.

You can also view the framework in Google Slides here. To save a copy for yourself or your team, click File -> Make a Copy.

More from Blake Bartlett

Want more insights from the person who coined the term “product led growth”? Follow Blake on LinkedIn.

If you’re building a B2B SaaS company and you’d like to talk strategy or fundraising, we want to hear from you. Please reach out to hello@ov.vc.

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