The Recession Planning Framework for SaaS Startups

We are “officially” entering a recession. That’s likely not a surprise to hear. 📉

For SaaS companies, a recession is defined by a few things:

👆 Churn increases (big time)
👇 ARR growth decreases (big time)
🙀 Cash burn feels like bleeding out (big time)
🛫 Runway is king

You’ve probably read this same kind of advice in many doom and gloom posts over the last month or so.

But how do you turn these high-level truths into practical action?

I put together this Recession Planning Framework based on how I have seen the best SaaS CEOs leading through this crisis.

I hope that it makes planning during this uncertain time feel less like summoning a crystal ball 🔮 and more like navigating with a map 🗺.

This framework is meant to help you develop the map so you can then focus on navigation.

Step up. Lean in. Be strong. Make decisions. Move forward.

You can also view the framework in Google Slides here. To save a copy for yourself or your team, click File -> Make a Copy.

More from Blake Bartlett

Want more insights from the person who coined the term “product led growth”? Follow Blake on LinkedIn.

If you’re building a B2B SaaS company and you’d like to talk strategy or fundraising, we want to hear from you. Please reach out to [email protected].

Blake Bartlett
Blake Bartlett
Partner
OpenView

You might also like ...
Product-Led Growth
Your Guide To A PLG Org
Real talk: what the heck does a best-in-class PLG org look like? It’s one of the most frequent questions I...
by Kyle Poyar
Pricing & Positioning
The PLG Startup’s Practical Guide To Positioning
Product-led or not, companies that really nail their positioning will see better product-market fit and faster growth. For product-led companies,...
by Jenna Crane
Product-Led Growth
Your Guide To AI And PLG
Jasper’s jaw-dropping Series A $125 million fundraise—at a $1.5B valuation, seemingly out of nowhere—woke many of us up to the...
by Kyle Poyar