PLG 123: Facebook Comes at Zoom’s Market
Well, it’s Friday and this is a thing:
🎨 Figma raises $50M @ $2B valuation.
📝 Notion raises $50M @ $2B valuation.
📊 Airtable raises $50M @ $2B valuation (or more).
The first thought that occurs to me is the strange consistency in numbers. Is it “great minds think alike” or “keeping up with the Joneses”?
The second thought that occurs to me is that it pays to be product-led.
In a time when most startups are refactoring, retrenching, and reducing…these PLG leaders are naming their price with the world’s best investors. 👀
In other news, I learn for the first time that 33% of Atlassian’s revenue comes from old school perpetual license + maintenance. And Facebook is the newest challenger to Zoom Video Communications.
Check out this week’s PLG 123 for all the latest in product led growth news!
What’s the state of pricing in 2023? Data from our 2023 SaaS Benchmarks report uncovers a few key trends to know heading into the new year. Read the full analysis here.
What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here.
Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.