OpenView Publishes Case Study on How its Quarterly Workshops Benefit its Portfolio Companies

OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, today announced the release of a new case study entitled, “Fulfilling a Promise: Exploring the Value of OpenView’s Quarterly Workshops.”

The case study explores the growth pains founders and CEOs can experience during their companies’ transitions from the start-up phase to the expansion stage, and reveals how OpenView’s workshops have helped them receive the tactical training and access to peers they need as they scale.

“OpenView has been built around the idea that expanding businesses need more than capital to scale,” said Scott Maxwell, Senior Managing Director and Founder of OpenView Venture Partners. “They typically also need strategic, operational and practical support that’s relevant to their businesses, not someone else’s. Our workshops serve as terrific outlets for that support.”

OpenView has held five workshops and hosted over 150 portfolio founders, executives and managers over the past year, covering topics such as lead qualification management, UX design and best B2B marketing practices. Not only have the workshops provided portfolio attendees with specific operational expertise, they have also provided them with opportunities to extend their networks and engage with peers to provide solutions to common issues.

“While the workshops provided a lot of great strategic and tactical nuggets I could take back and implement with my team immediately, networking with ‘birds of a feather’ was incredibly valuable,” says Kevin Gaither, VP of Inside Sales at online market research company uSamp, who attended a lead qualification workshop in July 2012. “We could all relate to our day-to-day challenges and that provided much-needed perspective.”

To find out more about OpenView’s value added services, you can download any of the firm’s case studies by clicking here.

About OpenView Venture Partners

OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

About OpenView Labs

OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.

Monetate Rounds Out Leadership Team to Further Drive Company's Growth and Market Momentum

Monetate, a leading technology solution provider that allows online marketers to leverage Big Data to create personalized online customer experiences, has announced the addition of two senior executives to its leadership team.

John Healy joined as chief operating officer and David Stetson was named chief financial officer. These roles round out the Monetate leadership team and further strengthen the company to capture the growth opportunity as leading brands look to generate stronger customer relationships across digital channels throughpersonalization.

“Attracting talented, high-energy executives like John and David is instrumental to our growth plans to power the digital marketing strategies of the world’s best-known brands,” said David Brussin, founder and CEO at Monetate. “Both John and David bring extensive experience, energy and insight to the company, and we are thrilled to have them on board.”

In his new role at Monetate, Healy leads sales, marketing and delivery operations, with particular emphasis on the company’s growth plan. He brings extensive ecommerce and digital experience. Previously, Healy was the Group CEO of GSI Marketing Services, an eBay Company, where he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers and build brand loyalty. Healy also has held executive positions at DoubleClick, now a subsidiary of Google, Pepsi and Johnson & Johnson.

Stetson leads finance, human resources and operations, with particular emphasis on the design and implementation of systems that will enable the company to best manage rapid revenue, employee and customer growth. Prior to arriving at Monetate, he spent three years as CFO of Dealer.com, the most sought after automotive digital marketing solutions provider in the world. During his tenure, the company tripled revenue, employees and operating profitability.

In 2012, Monetate more than doubled its revenues, client list and employee base. The company opened its first EMEA office and saw the demand for its technology increase rapidly in the travel, publishing and consumer packed goods vertical markets.

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.

Xtium Launches Desktop as a Service

Xtium, Inc., a leading enterprise software and solutions company providing managed cloud hosting, online backup and virtual disaster recovery services, and Desktone, Inc., the pioneer of Desktop as a Service (DaaS), have partnered to offer cloud-hosted virtual desktops.

Xtium will leverage the Desktone platform to provide full-featured virtual desktops in a production hosting and disaster recovery service offering, available to run on any device. Xtium will display the new solution at the Disaster Recovery Journal Spring World 2013 conference in Orlando, Fl., March 18-20.

Since launching its managed cloud hosting service in 2007, Xtium has helped mid-sized companies take advantage of virtual disaster recovery and secure cloud hosting for their business applications, including email, collaboration, financial, HR, ERP and business intelligence enterprise software. With the DaaS offering, Xtium now extends the benefits of the cloud – including scalability, cost effectiveness, efficiency and security – to the desktop. End-users can now access complete virtual desktops in a truly scalable cloud environment, using the industry’s only virtual desktop infrastructure (VDI) deployment model that supports multi-tenancy.

“DaaS is a natural complement to our existing cloud offerings, and completes our solution continuum from the data to the desktop and everything in between,” said Shawn Fichter, head of product and marketing, Xtium. “Through the Desktone partnership we can remove the burden of desktop management from IT teams, and provide a secure, highly accessible, always-on solution for mobile devices, tablets and standard workstations for the entire workforce.”

Businesses are realizing the need to reduce IT costs while supporting an increased demand for mobile devices. The traditional VDI model, with inherent complexity and large upfront capital expense, can be a costly solution to address these industry-wide concerns. Cloud-hosted virtual desktops remove many of the barriers to traditional VDI by delivering flexible, affordable virtual desktops from the cloud to any device, anywhere.

“DaaS takes the cost and complexity out of managing virtual desktops,” said David Grant, VP, Marketing, Desktone. “The self-service, policy-based portal makes it easy to provision and manage end-user desktops. And the multi-tenancy of the platform enables Xtium and its customers to realize the economies of cloud computing in a virtual desktop environment.”

Xtium’s DaaS platform will be available for sale beginning March 18, 2013. For more information, visit the DaaS solution page, or stop by Xtium’s booth, #810, at Disaster Recovery Journal Spring World 2013 in Orlando, March 18-20.

About Xtium

Xtium is a leading enterprise software and solutions company innovating managed cloud hosting, online backup and virtual disaster recovery services. We offer companies the most secure virtual private cloud experience with guaranteed application performance across the network. Our architecture is flexible, allowing customers to remain in control. We are the only enterprise service company certified to deliver, SAP®, VMware® and Riverbed® technologies. To learn more, please visit http://www.xtium.com.

About Desktone

Desktone provides the only unified platform for delivering desktops and applications as a cloud service, enabling the deployment of Windows desktops and applications from the cloud to any end user device. Desktone enables IT service providers to rapidly provision desktops and applications to users connected on any device, anywhere, without the upfront costs and complexity of traditional desktop virtualization – transforming desktops from a CAPEX to OPEX item. Leading service providers, such as Dell, Fujitsu, Navisite, Time Warner Cable and Dimension Data, have selected Desktone’s Platform to offer desktops and apps as a cloud service. Founded in 2007, Desktone is funded by Highland Capital and Softbank and is headquartered in Boston, MA. For more information, visit http://www.desktone.com.

AtTask Releases Killer 'Work Visibility' App for the iPad

Senior managers of enterprise teams and departments are constantly being asked to justify resources, time, and expenses, yet typically their visibility is incomplete, inaccurate, out-of-date and difficult to share.

AtTask has turned that around with the release of a full enterprise work visibility suite. At the helm of the new visibility offering is AtTask ViewTM, an iPad app that, through compelling graphics, enables senior managers to customize, configure and share real-time insights.

AtTask View was designed specifically for senior managers who need easy access to real-time visibility into their department’s work at their fingertips. Its robust work visibility environment enables them to:

  • Configure to view only relevant work and projects
  • Filter through visual charts and graphs to see work through different lenses, such as status, priority, timing, etc.
  • Drill-down with a touch of the finger for more information through dynamic lists and groupings
  • Real-time visual information about projects and initiatives in the detailed Project Dashboard
  • Customize with over a dozen drag & drop charts and widgets, including updates, documents, costs, tasks, hours, details, team, and more

“AtTask View gives our customers a new way to easily check on the status of their work and teams,” stated Eric Morgan, CEO of AtTask. “We’re already getting great reviews from our customers who are armed with significant data and insights to justify resources, understand capacity, ensure strategic alignment, share activities and timelines with their peers, and make data-based decisions based on the reality of ever-changing work environments.”

The new AtTask visibility suite isn’t limited to the iPad. In addition to AtTask View for senior managers, AtTask is also releasing the next generation AtTask Report Builder, Dashboards, and Views for enterprise teams, from individual contributor to executive, which delivers real enterprise value, such as:

  • Data-driven visibility to justify existing resources, and support the need for additional resources
  • Improved collaboration and productivity within the context of work
  • Real-time visibility into the status of work across the enterprise – from individuals to teams and departments

Learn more about AtTask View and see a video of the app in action at www.attask.com/product/ipad-video

Additional Resources:

About AtTask

AtTask is the only provider of cloud-based Enterprise Work Management solutions for enterprise teams. This provides a single, central place to better manage and control the chaos of enterprise work, which improves visibility and productivity by eliminating wasted time dealing with fragmented, siloed tools and processes. With AtTask, teams, managers and executives receive visibility into work planning, prioritization, resourcing and sequencing to help everyone work more efficiently toward achieving the organization’s goals. AtTask has a broad range of Global 500 and other enterprise customers, such as Nike, Cisco, ABC, ESPN, 3M, and Trek. To learn more, visit www.AtTask.com or follow us on Twitter @AtTask.

Contact:

Shelbi Gomez
[email protected]
801-477-9813

Balihoo CMO Shane Vaughan Speaking at BIA/Kelsey’s “Leading in Local” Conference

Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced that Shane Vaughan, Balihoo’s CMO, will be one of the opening speakers at BIA Kelsey’s Leading in Local Conference in Boston.

“According to the CMO Council Report, 59 percent of national marketers believe local demand generation was essential to their business growth, yet only seven percent of the 296 brand marketers surveyed feel they have highly evolved campaigns and measures in place that can activate consumers at a local level”

“According to the CMO Council Report, 59 percent of national marketers believe local demand generation was essential to their business growth, yet only seven percent of the 296 brand marketers surveyed feel they have highly evolved campaigns and measures in place that can activate consumers at a local level,” said Balihoo CMO Shane Vaughn. “I’ll be sharing top level results from the report that will provide brand marketers and their partners with actionable insights they can use to improve the performance of local marketing programs.”

Who: Shane Vaughan, Balihoo CMO

What: The CMO Survey on National/Local

To download the full CMO Council Survey click here.

When/Where:

Leading in Local Conference, March 18th – 20th, Westin Copley Place, Boston, MA

Vaughan will speak at 2:15 p.m. on Monday, March 18th

Shane Vaughan will be available for press interviews. For media inquiries, please contact: Tom Francoeur by email at[email protected], or by phone at 617-474-1405.

About Balihoo

Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.

Contacts

Emanate for Balihoo
Tom Francoeur, 617-474-1405
[email protected]

Two Intronis Executives Named to CRN's 2013 Channel Chiefs List

Intronis, Inc., provider of world-class cloud backup solutions for the IT channel, has announced that Neal Bradbury, co-founder and vice president of channel development, and Rob Merklinger, vice president of sales, have been named to UBM Tech Channel’s prestigious CRN 2013 Channel Chiefs list.

The annual Channel Chiefs list, consisting of the most influential and powerful leaders in the IT channel, recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT industry.

Under the high-energy guidance of Bradbury and Merklinger, Intronis achieved more than 40 percent year-over-year growth in 2012 by keeping its focus on partner enablement and sales excellence. During the year, the cloud services innovator developed and adopted a new partner onboarding system and introduced several technology developments including a new mobile app, advanced integration with professional services automation (PSA) leaders Autotask and ConnectWise and support for VMware vSphere® environments via system image-based backups.

To further enhance the Intronis partner experience, the company recently made a number of key functionality improvements to its Partner Portal to improve reporting and reduce the amount of time required to manage backups. Intronis also offers many innovative, business-building marketing resources to help MSPs effectively market and sell cloud-based data protection services as part of their managed services offerings.

“We’re committed to providing our channel partners with the industry’s best-performing, cloud-based backup and recovery solutions, enablement tools and sales support designed exclusively for MSPs,” says Jay Bolgatz, interim CEO, Intronis. “Ensuring the success of our channel partners is top of mind in all we do — from engineering and development, to marketing and sales execution. It’s great to see Neal and Rob honored by CRN for their ongoing channel advocacy, leadership and relentless focus on doing right by our partners.”

“The 2013 Channel Chiefs list recognizes vendor executives dedicated to driving channel sales excellence and growth in the IT marketplace,” said Kelley Damore, senior vice president, editorial director, CRN. “A must-read for the savvy IT solution provider, our annual Channel Chiefs issue identifies the people, products and programs that they need to know. We congratulate this year’s Channel Chiefs for their stellar record of business innovation and applaud them for their continued dedication to the partner community.”

For over ten years, Channel Chiefs have been selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue and public support for the importance of IT channel sales. Selected by CRN‘s editorial staff, the 2013 Channel Chiefs list is featured in the February 25, 2013 issue of CRN Magazine and is available online atwww.crn.com. The complete CRN Channel Chief profiles for Neal Bradbury and Rob Merklingerare also available online.

To learn, see and hear more about Intronis online, follow the channel-friendly cloud backup and recovery innovator on Facebook and Twitter, and read the Intronis Cloud Backup and Recovery Blog.

About Intronis

Intronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest-to-use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream to add to your business. Intronis offers the best, deepest Exchange, SQL backup on the market, supports virtualized environments with native VMware backup and is integrated to major solutions in the MSP ecosystem. Partners receive expert customer support from our U.S.-based team. The solution has been field tested by thousands of MSPs, and the company has been named Best Revenue Generator seven times and Best Customer Support three times by members of ASCII. www.intronis.com.

Contact Information

Marie Rourke
WhiteFox Marketing (for Intronis)
Email Contact
714-292-2199

Exinda Assures Performance of Critical Video Conferencing Apps for CTI Foods

Exinda, a global provider of next-generation WAN optimization and Network Control solutions, today announced that CTI Foods, a manufacturer and distributor of prepared food products for the largest and best restaurant and quick food service companies in the world, has implemented solutions from Exinda to assure critical application SLAs, including high-definition video conferencing and voice over IP services between its North American manufacturing plants.

Initially, CTI Foods needed to implement a video conferencing solution to better connect its seven U.S.-based manufacturing plants, including two from a recent acquisition. However, doing so without a way to optimize the network and control other key applications was unthinkable, especially when video conferencing needed to “share the pipe” with other critical applications, such as voice, e-mail, ERP applications, Citrix, Business Intelligence reporting, and file sharing between remote locations and the company’s centralized data center in Texas, according to John Flick , Director of Information Technology at CTI Foods.

“Video conferencing can be a bandwidth hog and will generally use whatever you have available, so we would not be able to support it at all without Exinda, especially at some of our locations with lower-bandwidth connections,” Flick said. “With Exinda, we can conduct multi-person team meetings via high-definition video conferencing without sacrificing other critical applications like voice, Citrix and ERP. Exinda has allowed us to communicate with our new locations easily, making their integration much more effective.”

Since implementing Exinda, the company has also seen significant improvement in file-sharing speeds, increasing productivity across its locations, Flick said. All of CTI Foods’ files are stored centrally in the company’s Texas data center, and access to some of the larger files had been restricted by lower-bandwidth connections to the company’s MPLS network.

“Files accessed remotely could take a while to load, and some of them can be large, upwards of 100MB,” Flick said. “Since we’ve implemented Exinda, employees are able to open files quickly, making it feel like they are local to the user and improving their experience.”

“Exinda is pleased to work with companies like CTI Foods to provide both the traffic management capabilities they need alongside user experience assurance for their most critical applications in a single, integrated solution,” said Brendan Reid , vice president of product marketing at Exinda. “With the visibility into their network provided by Exinda, CTI Foods can effectively prioritize the applications that are critical to their business, while not allowing video to overrun their network.”

About Exinda

Exinda is a leading global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Internet Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 2,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

About CTI Foods

CTI Foods is a culinary-driven company that offers a diverse range of custom food solutions to the foodservice and restaurant industries, including raw and pre-cooked protein, soups and sauces and dehydrated beans. CTI Foods has seven state-of-the-art food processing facilities and has over 1,000 employees at its California, Kentucky, Pennsylvania and Texas locations. For more information call (800) 421-7844 or visit their website at www.ctifoods.com.

Monetate Agility Summit Features Insights From Top Minds in Digital Marketing on How to use Data to Create a Customer-Centric Experience

Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, today announced its third annual Agility Summit will take place on April 10-12, 2013 at The Westin in Philadelphia.

At the Summit, Monetate, industry experts and customers will share best practices around targeting, merchandising and personalization.

Marketers attending the Agility Summit will:

  • Find out why real-time data is the future of online marketing
  • Hear from marketers and experts about how to leverage the power of big data to know your customer, without hiring a data scientist
  • Uncover best practices for targeting, merchandising and personalization
  • Connect with peers and share ideas, successes and challenges

Additionally, attendees will get a sneak-peak of the Monetate’s roadmap, which includes segment discovery and further channel integration features, which will enable campaign targeting based on what is known about specific customer segments, rather than what is assumed.

“CMOs and online marketers are, regardless of industry, trying to determine how to use data to better know their customers and create a personalized approach to online marketing,” said Bruce Ernst , VP of Product Management at Monetate. “The Agility Summit is a place where marketers can see it all come together, with experts revealing the products, features and technology that truly enable the customer-centric experience.”

Twist Image President Mitch Joel will kick the summit off with a keynote address entitled “CTRL ALT DEL – How to Reboot your Business in a Connected World”. A renowned digital marketing expert, Mr. Joel will examine how companies can reinvent themselves in an ever-changing business world, where small start-ups can disrupt industries and companies of all sizes overnight. Ron Rogowski , VP, principal analyst, Forrester Research, will present “Understanding & Meeting the Needs of Today’s Customers”.

Also in attendance will be top digital marketers from leading online brands such as QVC, Estee Lauder , Godiva, Brooks Brothers, Patagonia, Windstream, OfficeMax and Sheplers. For more information about the event and to register, visit the Agility Summit Website.

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.