ExactTarget to Present at Pacific Crest Global Technology Leadership Forum

Global interactive marketing provider ExactTarget (NYSE:ET) announced today that it will present at the 2012 Pacific Crest Global Technology Leadership Forum Aug. 13 in Vail, Colo.

ExactTarget Co-Founder and Chief Executive Officer Scott Dorsey is scheduled to present at 9:30 a.m. Mountain Monday, Aug. 13.

A live audio webcast of the presentation will be available on the Investor Relations page of the ExactTarget website, located at www.ExactTarget.com/Investor. An archive of the presentation will be available on the site following the conclusion of the event.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Contacts

ExactTarget
Media Contact:
Kari Brownsberger, 312.329.3980
[email protected]
or
Investor Contact:
Mitch Frazier, 317.275.5034
[email protected]

Analyst Firm Finds Interactive Marketing Will Influence 80% of Consumer Discretionary Spending by 2015

Interactive marketing campaigns will influence at least 80 percent of consumers’ discretionary spending by 2015, according to a new Gartner study.

Featured in ExactTarget’s (NYSE:ET) “A Marketer’s Guide to Multichannel Campaign Management”, the research finds online continues to expand, providing interactive marketers new ways to engage customers.

“Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach that acts more as a mutually beneficial decision journey involving customers’ wants and needs,” wrote Adam Sarner, author of “Digital Marketing: The Critical Trek for Multichannel Campaign Management”. “This evolving customer-focused strategy harnesses digital techniques and channels that will increase engagement, response and conversion rates. It helps marketers measure effectiveness and profoundly shifts traditional campaign management strategies and customer relationships.”

The guide identifies key recommendations marketers can implement to evolve their interactive marketing across social media, email, video, mobile and the Web.

Key recommendations include:

Enhance the consumer experience – Effective marketing requires brands to engage customers based on their preferences in order to deliver distinct and memorable messages.

Evolve with the customer – As consumers’ messaging habits evolve, so must marketers’ ability to connect across all interactive channels.

Partner campaign management with digital marketing – Consider campaign management as a way to coordinate online and offline interactions.

To download “Digital Marketing: The Critical Trek for Multichannel Campaign Management”, click here.

“Consumer’s interactions with brands across email, social, mobile and the Web continue to evolve,” said Tim Kopp, chief marketing officer at ExactTarget. “Interactive marketers must identifies how today’s hyper-connected consumers are engaging with brands in order to provide relevant, timely information across the channels they use the most.”

Over 95 percent of consumers use email at least weekly but consumer usage across mobile and social continues to grow according to ExactTarget’s 2012 Channel Preference Survey. Based on a survey of 1,500 U.S. online consumers, ExactTarget’s 2012 Channel Preference Survey asked how Americans communicate online with brands and with friends and found a growing divide between personal communications preferences and how consumers want to receive marketing messages.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Contacts

Finn Partners
Kari Browsberger, 312.329.3980
[email protected]

Rowan University Chooses Instructure Canvas For Its New Learning Management System

Rowan University’s College of Graduate & Continuing Education has chosen Instructure Canvas to replace Blackboard Learn 9.1 as the institutions online learning management system.

The decision stemmed from the faculty’s growing dissatisfaction about the quality of service from Blackboard.

“Canvas emerged as the superior choice time and time again in our evaluation,” said Michael Ciocco, Director of Online Services in the College of Graduate & Continuing Education at Rowan University. “We had experienced a series of on-going issues with Blackboard 9.1, so we chose to look for a more reliable service and discovered Canvas.”

Rowan ran a Canvas pilot and its instructional design team performed a side-by-side comparison of Blackboard to Canvas. The team chose Canvas for a variety of reasons, including its ability to scale with the university and its commitment to include all newly developed features in Canvas without charging extra.

Recently, Rowan’s Department of Nursing surpassed 400 students, including a West Coast RN to BSN program hosted by Stanford Hospitals and Clinics in Stanford, California. Rowan is also preparing for growth in new program areas, including the Cooper Medical School, which officially opened on July 24th of this year.

This growth, along with day-to-day concerns, drove the need for a new platform that could effectively scale. Canvas provides Rowan with a native cloud platform that can scale up or down according to the institution’s fluctuating needs.

“We welcome Rowan University to the Canvas community,” said Devlin Daley, co-founder and CTO at Instructure. “Canvas is native to the cloud, which means it has no versions and no scheduled maintenance. We built Canvas to handle the bursts of website traffic that institutions face throughout the semester and to scale with their enrollment.”

Rowan joins a growing community of Canvas users on the east coast including the University of Central Florida, University of Maryland, Brown University and more. Instructure today services more than 200 universities, colleges and school districts.

About Instructure:

Instructure is a technology company committed to improving education. We provide instructors and students modern tools and resources to empower the learning experience. Founded by graduate students in collaboration with educational institutions, Instructure provides Canvas – the open, easy-to-use, cloud-native learning platform.

Fulcrum Teams with Skytap to Train 2,500 Mobile Communications Employees in the Cloud

As Fulcrum Technologies™ doubles its user-base this year, they face the immediate challenge of training more than 2,500 new users of their CATS enterprise asset management software across the continental U.S. for one of the largest mobile communications carriers in North America.

To meet the challenge of increasing the CATS user-base by ten percent within just a few short weeks, Fulcrum Technologies teamed up with Skytap to deploy the complex software training environments required in the cloud. The innovative cloud-based virtual training solution enabled Fulcrum to provide collaborative, hands-on technical training to a large, highly distributed group of mobile communications employees with unprecedented speed, effectiveness, and efficiency.

Completion of the employee training marks a key milestone in implementing Fulcrum’s CATS enterprise asset management solution at this leading mobile communication client, which is on track to go live in the second half of 2012. CATS software, which is implemented at nearly all Tier 1 telecommunications carriers in the U.S., is designed to track high-value assets in real-time and then synchronize key operational data across heterogeneous back-office systems. The level of automation achieved with CATS drives significant cost savings from improved capital equipment utilization, and spares allocation management as well as streamlined return and repair processes.

Given the tightly integrated nature of the CATS platform, the difficult challenge for undertaking a nationwide training program was establishing a complex training environment that simulated what users would experience once the CATS system went live.

At first, Fulcrum’s client evaluated a “traditional” training approach, which required a dedicated server stacked with all of the necessary applications and sample data, as well as security compliance with their internal network. In addition, equipment such as server hardware, SAN, and memory upgrades, was expensive and could only be used for a short period of time. Lastly, IT resources needed to be diverted from the client’s main network to secure the training server, which itself presented a single point of failure that could potentially disrupt classes taking place across the country.

“We went to our client and proposed a different, more innovative approach based on a virtualized architecture in the cloud, which would drive better results at lesser cost,” said Don Fifer, VP of Sales at Fulcrum. “Fortunately, they had the confidence to take our recommendations seriously, so we researched possible solutions.”

Skytap Cloud, an intuitive enterprise cloud service provider, met all the requirements set by Fulcrum and its client. For example, the cost of the solution was much less than the expense of purchasing, provisioning, running, and maintaining expensive infrastructure. Skytap Cloud also provided secure and tightly controlled access with a flexible, self-service approach for the ten trainers conducting sessions across the country. With Skytap Cloud, users were able to quickly create small classroom training environments for groups of up to 20 students, scale up to meet last-minute additions, and rapidly spin up the virtual machines in a matter of seconds.

“What we were looking for when we investigated possible partners for this project was an open architecture that would allow us to run our solution without requiring code changes or application rewrites,” says Paul Haury, Fulcrum’s IT Director. “With Skytap, we were able to implement our complete software stack in less than two hours. This ability to quickly create a complex training environment in the cloud is exactly what we were looking for. Based on our internal testing, we were convinced that Skytap Cloud would meet our client’s needs.”

The client gave the green light to use Skytap Cloud for the Fulcrum CATS training project. Three weeks later, Fulcrum flew its instructors to the client’s sites and started conducting the first on-site CATS training sessions. The Skytap approach was well received by Fulcrum’s instructors and the client’s employees who participated in the CATS software training programs.

“The client was very pleased with the quality of the CATS training provided by Fulcrum; so much so that mid-way through they requested an increase in availability for our employees conducting Train-the-Trainer exercises,” said Todd Ross, Project Manager at Fulcrum. “All participants were very impressed by how easily and quickly the Fulcrum training courses, powered by Skytap Cloud, could scale up to meet our growing demands.”

“We take it as a great endorsement when a software company like Fulcrum, which specializes in infrastructure management, turns to Skytap to help extend their infrastructure to provide a cloud-based solution for virtual training,” said Brett Goodwin, VP of Marketing at Skytap. “Skytap’s on-demand, scalable cloud service empowered Fulcrum to provide this leading mobile communications company’s users with additional training above and beyond the original scope of the project.”

About Fulcrum Technologies™, Inc.

Fulcrum leads the telecommunications industry in providing solutions for managing high-value assets. Fulcrum CATS software allows enterprise-level customers to track their infrastructure assets in real-time while automatically synchronizing key operational data across heterogeneous back-office systems, including Oracle, PeopleSoft, SAP and Granite. CATS enhances your customer service experience, operational efficiencies and profitability by improving capital equipment utilization, rationalizing spares allocation and streamlining return and repair processes. Fulcrum CATS customers include AT&T, Verizon Wireless, T-Mobile and Bell Canada. To learn how to get visibility, gain perspective and take control of your infrastructure, visit http://www.fulcrum.net.

About Skytap

Skytap is the leading provider of self-service cloud automation solutions for dynamic workloads. Skytap Cloud gives businesses a fast, easy, and secure way to create complex computing environments in the cloud. Customers can run enterprise applications unchanged in the cloud, collaborate securely with global teams, and gain unparalleled business productivity. Additionally, IT organizations maintain full visibility and control over cloud projects, align capacity with demand, and reduce costs. Enterprises can securely connect Skytap Cloud to their data centers and create hybrid clouds. Skytap is ideal for any dynamic workload including development and testing, software demos and evaluations, and virtual training. To try Skytap Cloud and learn more, visithttp://www.skytap.com.

Godiva Uses Monetate to Improve Personalization and Conversion Rates on Godiva.com

Godiva Chocolatier has partnered with Monetate, a provider of cloud-based technology for online marketers, to improve its ability deliver the right content and experiences to its online customers.

Through its use of Monetate’s testing, targeting, and personalization suite, Godiva is able to rapidly innovate, test and seamlessly deploy functionality on its website for an improved customer experience that increases ecommerce revenue.

Godiva leverages Monetate’s technology to run concurrent testing and optimization campaigns, and act on the results of those tests, at a much quicker rate than it was previously able. Recent campaign results include:

  • 18% conversion rate increase as a result of testing multiple product images on product pages
  • 9% AOV (Average Order Value) increase as a result of shipping banner tests
  • 1,076% increase in email capture

“Monetate delivers on the promise that online marketers have talked about for over a decade; to create the most relevant customer experience,” said Mahender Nathan, Godiva’s Vice President, Direct. “At Godiva, our customers are purchasing a feel-good item, and our primary goal has been to deliver the right product, to the right person at the right time. Monetate has helped us realize this goal.”

(watch Mahender Nathan discuss how Monetate helps Godiva deliver personalized and targeted experiences to its customers)

Following the success of its online user experience efforts, Godiva plans to integrate Monetate into its customer call and care center, and is strategizing placements for creative redesigns that will allow it to continue to innovate during its re-platform initiatives.

“Monetate takes the ambiguity out of what works and what doesn’t work, and allows brands to identify and invest in areas that have the highest return,” said David Brussin, founder and CEO of Monetate. “Godiva is using this improved customer intelligence to instill action and innovation into its online business in a way that emulates the level of personalization they achieve in store.”

To learn more about the results of Godiva’s implementation of the Monetate Agility Suite, download the Godiva Chocolatier: Delivering the Wow! Factor case study.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

Contact Information

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215-987-4441

Launchsquad for Monetate
Matt Calderone
212.564.3665
[email protected]

Acronis and SolarWinds Bring VMware vSphere Users Powerful and Easy-to-Use Management, Reporting and Protection

Acronis, a leading provider of disaster recovery and data protection solutions for physical, virtual and cloud environments, today announced a collaboration with SolarWinds® (NYSE: SWI), a leading provider of powerful and affordable IT management software, to bring a comprehensive VMware® vSphere™ management solution together with backup and recovery in one easy-to-use, affordable package.

When purchased together, Acronis® vmProtect™ and SolarWinds Virtualization Manager are available at a discounted MSRP to channel partners who are registered with the Acronis Global Partner Program.

“Acronis and SolarWinds share the philosophy that software should be easy to install and easy to manage,” commented Blaine Raddon, General Manager Americas, Acronis. “This new collaboration makes it easy for channel partners to sell a more comprehensive solution.”

“We hear from customers that maintaining the performance, availability and recoverability of their VMware environment is critical to them and that existing management suites are either just too expensive, too hard to use or lacking key capabilities,” said Sanjay Castelino, VP and Market Leader, SolarWinds. “We believe there is a great opportunity for Acronis and SolarWinds to jointly provide a solution that is market-leading in each of those areas.”

With an intuitive web-based interface, Acronis vmProtect efficiently integrates with VMware vCenter™, allowing administrators to use one console to manage all their tasks. With advanced replication capability with failover and failback, and the ability to run a virtual machine directly from its backup, it dramatically improves the times to recover. Even in the event of total server failure, bare metal recovery (BMR) allows an entire machine to be recovered to dissimilar hardware, significantly reducing downtime.

SolarWinds’ award-winning Virtualization Manager is a comprehensive virtualization management software solution that provides visibility into the virtual environment and the physical resources it depends on through unified performance monitoring, capacity planning,VM sprawl controlconfiguration management, and chargeback automation across an entire VMware and Microsoft Hyper-V™ infrastructure.

The package is available at an attractive MSRP of $999 per socket to registered partners.

Acronis and SolarWinds will be at the upcoming VMworld conference on Aug. 26 – 30 at the Moscone Center in San Francisco. IT pros attending the show may stop by the Acronis booth to meet members of the Acronis and SolarWinds product teams and benefit from an Acronis vmProtect 7 and SolarWinds Virtualization Manager solution demonstration.

About Acronis

Acronis is a leading provider of next generation data protection and disaster recovery solutions for physical, virtual and cloud environments. With Acronis’ backup, disaster recovery, deployment and migration software, users can better protect and maintain availability of critical servers and data to achieve recovery point (RPO) and recovery time objectives (RTO) while reducing total cost of ownership. With over a decade of investment in research and development, Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis

About SolarWinds

SolarWinds (NYSE: SWI) provides powerful and affordable IT management software to customers worldwide from Fortune 500 enterprises to small businesses. In all of our market areas, our approach is consistent. We focus exclusively on IT Pros and strive to eliminate the complexity that they have been forced to accept from traditional enterprise software vendors. SolarWinds delivers on this commitment with unexpected simplicity through products that are easy to find, buy, use and maintain while providing the power to address any IT management problem on any scale. Our solutions are rooted in our deep connection to our user base, which interacts in our online community, thwack, to solve problems, share technology and best practices, and directly participate in our product development process. Learn more today at http://www.solarwinds.com.

Acronis® is a registered trademark of Acronis International GmbH. in the United States and/or other countries.

SolarWinds and SolarWinds.com are registered trademarks of SolarWinds. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.

Contact Information

Press Contacts:

Meredith L. Eaton
March Communications
Tel: +1 617-960-9877
Email: [email protected]

Tiffany Nels
SolarWinds
Tel: +1 512-682-9545
Email: [email protected]

ExactTarget Expands Global Enterprise Marketing Platform; Launches German, Portuguese Interface

Global interactive marketing provider ExactTarget (NYSE:ET) expanded its global enterprise marking platform today, making its email, mobile, social media, data management and marketing automation applications available in German and Brazilian Portuguese, adding to the company’s existing English interface.

Delivered on ExactTarget’s FUEL software as a service platform, ExactTarget’s new multilingual interface enables marketers around the globe to access ExactTarget’s Interactive Marketing Hub and its suite of applications in their native language or toggle between languages with a simple click.

“Our multilingual suite of products provides a global marketing platform in multiple languages, helping marketing teams realize new levels of efficiency and improved collaboration,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “With the availability of our multilingual interface, we have new opportunity to accelerate the addition of new languages to our product suite and fuel our entry into emerging non-English markets.”

Key features of ExactTarget’s multilingual interface include:

One User Experience – Enables each user to define language preference for ExactTarget applications while maintaining a user experience consistent across all languages and geographies.

Global Platform – Provides a single platform for teams to collaborate, plan and execute interactive marketing campaigns to global audiences – all built on a unified global view of each consumer.

Roles and Permissions – Enables global teams to define business units, roles and permissions of each user in each geography while maintaining enterprise asset management, reporting and analytics.

ExactTarget’s multilingual interface is generally available to all ExactTarget clients today.

“For years, global marketing teams have had to either hire English speaking marketers in global markets or rely upon local products to supplement their global marketing technology platform,” said Ami Packard, senior manager of global CRM marketing at HTC. “With ExactTarget’s new multilingual interface, our teams in Germany will now have the ability to create campaigns in their preferred language.”

The launch of ExactTarget’s multilingual interface builds on the company’s long-standing capability to power messaging in more than 50 languages worldwide.

ExactTarget’s new multilingual platform is the latest of several new product advancements launched by the company. In the past year, ExactTarget has introduced new innovations across its cross-channel interactive marketing suite, including:

MobileConnect – Provides a powerful and intuitive cloud-based application to power SMS alerts and mobile marketing messaging worldwide.

SocialEngage – Provides next generation social media management functionality for Twitter and Facebook with expanded capabilities including outbound editorial workflow, RSS integration, exporting conversations, SSL security and cross-channel integration.

SocialPages  Provides Facebook page publishing and analytics with integrated real-time engagement features, such as polling and email acquisition.

Audience Builder – Provides a powerful solution to consolidate, analyze and take action on customer data in real time through an intuitive drag-and-drop interface to create targeted audiences for campaigns across email, mobile, social media and the Web.

Automation Studio – Provides drag and drop automation to plan and power messages across email, mobile, social or Web campaigns based on consumer behavior, time or lifecycle attribute.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Contacts

Media Contact:
Kari Brownsberger (Finn Partners)
312.329.3980 or [email protected]

OpenView Publishes New eBook on Sales Forecasts

OpenView Labs, the operational consulting arm of OpenView Venture Partners, released a new eBook today entitled, “Sales Forecasts: A Question of Method, Not Magic.”

Intended for the VP of sales at expansion-stage companies, OpenView’s latest eBook outlines the fundamentals of creating accurate forecasts for direct sales.

“Sales forecasts are critical to assessing performance, determining whether sales goals will be met, and anticipating resource utilization,” explained Brian Zimmerman, OpenView’s Managing Director. “Of course, creating accurate sales forecasts isn’t easy, particularly for expansion-stage companies that are trying to scale.”

In addition to explaining what forecasting is and why it is important, the eBook outlines the components of a forecast and how to create a successful forecasting process through forecast review meetings. It offers tips to help VPs of sales improve their forecasting accuracy and utilize the best technology possible. It also focuses heavily on small, but crucial, adjustments they can make to their process to improve the accuracy of their sales forecasts over time as their companies grow.

“We’ve seen countless expansion-stage companies struggle to create accurate sales forecasts,” said Zimmerman. “By providing them with a practical resource to guide them through the process, our goal is to help them close the gap between what they hope to accomplish and what they actually achieve.”

OpenView’s eBooks support its mission of building great companies by providing expansion-stage companies with the operational support they need to succeed. Its recent eBooks span a variety of topics, including competitive messaging, operating reviews, influencer marketing, keyword generation, and outbound prospecting. To find out more, visit https://labs.openviewpartners.com/ebooks/.

About OpenView Venture Partners

OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

About OpenView Labs

OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.