uSamp Adds Two New Members to Its Board of Directors

by OpenView

uSamp, a leading provider of technology and survey respondents used to obtain consumer and business insights, today announced that Alan Gould and Sean Moriarty have been added to its Board of Directors.

Gould is a Venture Partner with Greycroft Partners and currently serves on the boards of Crowd Computing Software and Netsertive. Recently, he was on the board of VIZU, which was acquired by the Nielsen Company in early July of 2012. Gould also serves on the boards of Harris Interactive and the READ Alliance.

As the founder and co-CEO of IAG Research, Gould built the company into the leading provider of engagement metrics in the television industry. After IAG was acquired by Nielsen, Gould created and served as CEO of Advertiser Solutions, a business unit of The Nielsen Company that provides end-to-end marketing solutions to larger and global advertisers.

“Matt Dusig and Gregg Lavin are pioneers in the market research industry,” said Gould, “and in a very short period of time, uSamp has become one of the essential insights platforms in the world. I am thrilled to be part of the uSamp team.”

Moriarty currently serves as Chairman of two LA-based technology companies, Triton Digital and Metacloud, and serves on the Board of Directors at Eventbrite and TuneIn, prominent Silicon Valley-based startups. He is also actively involved as a board member with two non-profit organizations, CoachArt and the Pat Tillman Foundation.

“uSamp is a company with extraordinary potential to change the way companies obtain business and consumer insights,” said Moriarty. “It’s exciting to work with a team that has the vision, ambition and experience to transform a large established industry.”

Moriarty was formerly the President and Chief Executive Officer at Ticketmaster, where he spent nearly 10 years, and served as COO and EVP of Product & Technology before becoming CEO. Prior to Ticketmaster, he was a member of the leadership team at Citysearch where his roles included Executive Vice President of Technology and Vice President of Internet Systems.

“We are happy to welcome Alan and Sean to the Board,” said Matt Dusig, Co-founder & CEO of uSamp. “They both have years of experience managing and leading companies, and we look forward to the contributions and unique perspective they will bring to uSamp to help us grow.”

About uSamp

uSampTM (www.uSamp.com) is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 9 million-member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide, is ranked No. 11 in the 2011 Forbes America’s Most Promising Company List, and was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work by the Los Angeles Business Journal.

Contacts

For uSamp:
The Hoffman Agency
Juliet Niczewicz, 408-975-3091
[email protected]

OpenView Report Examines Innovative B2B Online Marketing Tactics

by OpenView

OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, released a new report today entitled, “Above and B2B-eyond: A Look at the Creative Marketing Tactics Leading B2B Technology Companies are Using Online.”

The report examines the marketing techniques that 10 B2B technology companies are using across three main areas: social media, promotional offers, and online tools and assessments.

“Over the past decade we’ve seen an evolution unfold online in terms of how B2B technology companies are marketing themselves,” said Brian Zimmerman, Managing Director of OpenView Labs, the firm’s strategic consulting arm.

As a result, today’s small B2B technology companies need to be much more creative than ever before if they want to stand out in an increasingly ephemeral online world. The analysis of the online marketing tactics contained in this report provides valuable insights that can help those companies market themselves more effectively.

In addition to analyzing the tactics that Salesforce.com and other companies are using, the report outlines three best practices for online marketing, including the need to create high-quality content, to find creative delivery mechanisms to get that content out to prospects and customers, and to ensure that the content has social appeal. The nine other B2B technology companies featured in the report include Marketo, VMWare, New Relic, Atlassian, Tableau, RightScale, HubSpot, Zendesk, and Eloqua.

“The companies featured in this report are doing great work online,” continued Zimmerman. “It’s important to note, however, that their success isn’t the result of oversized budgets, but rather of a lot of creativity and hard work. Any small B2B technology company can apply the tactics and best practices outlined in this report.”

OpenView’s reports span a variety of topics, including technology, venture capital, marketing, and sales, and are created from the research OpenView Labs conducts in support of its portfolio companies. Recent reports have looked at website content segmentation, up and coming hotspots for venture capital, and compensation research at the expansion stage.

About OpenView Venture Partners

OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.

About OpenView Labs

OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.

MSP Grows Services with Intronis to Serve Nonprofits Nationwide

by OpenView

A nonprofit capacity-building organization that exclusively serves other nonprofits is expanding its reach nationally, offering a cloud-based backup and recovery service powered by Intronis that’s managed remotely and provides ultimate data protection for mission-critical data.

NPower Pennsylvania, a nonprofit offering IT services to more than 375 charitable organizations in the Philadelphia region and beyond, provides its clients a hybrid solution of local and offsite backup services. All data is backed up locally, while mission-critical data is also backed up in the cloud.

“Some of our clients want all of their data in the cloud; some want a smaller footprint there. This helps us lower their costs and protect their data. It is a win-win,” said Patrick Callihan, executive director of NPower Pennsylvania. “They know that in an event of a failure, we can get their data restored quickly.”

Callihan said when one client – a New Jersey-based arts organization – lost several key files after a shared folder was accidently deleted from a server earlier this year, his team was able to restore the folder remotely in a matter of moments.

“We now have made it part of every managed services contract we provide. It just makes good sense for us and good sense for the customer,” said Callihan “Intronis makes it easier for us to recover our clients’ files; it also helps us sleep better at night. It’s a great solution for disaster recovery and business continuity.”

Callihan said his firm hosts webinars and educates nonprofits about backup best practices routinely, helping clients and prospects develop cost-risk analysis for their backup solutions. Before engaging NPower Pennsylvania, Callihan said most clients may have been backing up with USB drives, which is a manual, time-consuming and often error-prone process.

Last year, NPower Pennsylvania launched npCloud to deliver cloud technologies to nonprofits nationwide, and Intronis provides underlying technology for its backup services. Using Intronis, NPower Pennsylvania and npCloud are able to offer backup and recovery services remotely, enabling the firm to extend its services to nonprofits nationwide. It’s helped NPower grow its customer base significantly.

“We’re deploying critical technology services across the nonprofit sector, no matter where they’re located,” Callihan said.

Intronis, the world’s leading cloud backup and recovery solution for the IT channel, solicits success stories from its partners as part of its Intronis Hero Award program. Intronis selects and features one story each month to serve as an example of how our partners can be heroes to their clients.

About Intronis

Intronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest to use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream to add to your business. Intronis offers the best, deepest Exchange and SQL backup on the market, U.S.-based customer support, and is also integrated to major solutions in the MSP ecosystem. The solution has been field tested by thousands of MSPs and the industry spoke by awarding Intronis the 2011 Vendor of the Year from ASCII. http://www.intronis.com.

Over Half of Health and Pharmaceutical Organizations Are Concerned Their Backup and Disaster Recovery Will Fail in the Wake of a Disaster

by OpenView

The Acronis Global Disaster Recovery Index 2012 has revealed that despite the global political, economic and environmental upheaval of the last 12 months, more than half (55 percent) of all health sector companies are still not confident they could recover from a disaster.

With a third (33 percent) confessing they couldn’t recover quickly and a further 42 percent saying they would suffer substantial downtime.

The survey highlighted that the tough economic climate is putting IT departments under increasing pressure. One in five (22 percent) health companies reported a lack of IT resources as one of the biggest challenges in regards to their backup and disaster recovery. The findings also reveal that the health sector spends the least, of their IT budgets on backup and disaster recovery preparedness when compared with other sectors such as the public sector and finance. Over a third (34 percent) admitted to spending nothing at all on backup and disaster recovery in 2011.

With virtualization promising to cut costs, the vast majority (84 percent) of health companies have embraced virtualization to some degree. 29 percent state the reason for doing so is to increase efficiency. One in five (27 percent) already have more than 50 percent of their servers in a virtual environment. However, almost two in five (18 percent) don’t back up their virtual servers as often as their physical, putting critical data at risk. Two thirds (65 percent) carry out a backup of their virtual servers weekly or even less. This could in part be attributed to the fact that over half (61 percent) of health and pharmaceutical organizations admit to using separate solutions.

It’s only likely to get more complex as organizations start to integrate cloud into their IT infrastructure to lower their IT operating costs. The health sector is positive on its outlook on cloud services with a third (33 percent) predicting that more than 50 percent of its IT infrastructure will be cloud based in the next year.

Like other sectors, health companies are struggling with managing data in a hybrid environment. 36 percent currently use three or more applications to back up their data. The majority (73 percent) agreed that a comprehensive solution that links physical, virtual and cloud protection would improve their backup and disaster recovery strategy.

“Dealing with sensitive information, the health sector is governed by strict regulations and standards. Data such as patient records are required to be kept securely for the long-term,” said Blaine Raddon, general manager, Acronis Americas. “Organizations in this sector are under a great deal of pressure to cut costs but still maintain the same level of data protection. It’s clear looking at the findings that they are still working out how to do that efficiently without letting their backup and disaster recovery processes slip. New technology such as cloud and virtualization can help alleviate some of these pressures, but they need to make sure they consolidate and centralize their backup and disaster recovery.”

Notes to the editor:

The survey was conducted by the Ponemon Institute across 18 countries in September and October 2011. Over 6,000 IT practitioners were surveyed in organizations with no more than 1,000 seats. Details of how the index was calculated and where each country appears can be found here:

About Acronis

Acronis is a leading provider of next generation data protection and disaster recovery solutions for physical, virtual and cloud environments. With Acronis’ backup, disaster recovery, deployment and migration software, users can better protect and maintain availability of critical servers and data to achieve recovery point (RPO) and recovery time objectives (RTO) while reducing total cost of ownership. With over a decade of investment in research and development, Acronis software is sold in more than 90 countries and available in up to 14 languages. For additional information, please visit www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis

Acronis® is a registered trademark of Acronis International GmbH in the United States and/or other countries.

Contact Information

Press Contacts:
U.S.
Meredith L. Eaton
March Communications
Tel: +1 617-960-9877
Email: [email protected]

Monetate Named Among Top Private Technology Companies by AlwaysOn

by OpenView

Monetate, the leading provider of cloud-based technology for ecommerce marketers, today announced that it has been named among the AlwaysOn Global 250 Top Private Companies.

Inclusion in the AlwaysOn Global 250 signifies leadership and innovative delivery of technology that is likely to disrupt existing markets and entrenched players. Monetate was selected by the AlwaysOn editorial team and technology industry experts based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Monetate’s platform influences about 20% of peak ecommerce traffic and drives billions of dollars of revenue every year for some of the best known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s strong growth trend was evident in 2011 as it experienced a yearly revenue increase of 278%, and has continued in 2012 with the addition of more than 30 brands to Monetate’s roster of clients.

(click here to see how How L’Occitane Uses Monetate to Find What Works Online Faster)

“Monetate’s solutions allow brands to create the most relevant online experiences for their customers based on real data,” said Monetate founder and CEO, David Brussin. “Helping our clients end the one-size-fits-all web by providing an online experience that meets rapidly shifting consumer expectations is at the core of our growth. Receiving this prestigious award is a great honor for the entire Monetate team and validates the great work we are doing for our customers.”

Monetate will be honored alongside other winners at AlwaysOn’s tenth annual Innovation Summit at the Computer History Museum in Mountain View, CA on July 24th, 2012. A full list of the AlwaysOn Global 250 winners can be found here.

(Have you read the latest ECommerce Quarterly Report from Monetate? Click here to download)

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit monetate.com or follow us on Twitter @Monetate.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Intronis’ Carol Ferrari Recognized by UBM Channel’s CRN Magazine as One of 2012’s Women of the Channel

by OpenView

Intronis, Inc. today announced that Carol Ferrari, vice president of marketing and customer success, has been recognized by UBM Channel’s CRN Magazine as one of the Women of the Channel in 2012.

Honorees in CRN’s 2012 Women of the Channel list have made a name for themselves as influential leaders within their own company, and the IT channel as a whole.

Executives on the list were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers. Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.

The Intronis community has grown in both size and influence during Ferrari’s tenure. Intronis was honored as ASCII Vendor of the Year in 2011 and recognized multiple times as a top revenue generator for our partners. Ferrari delivered marketing programs and built a lead generation framework that significantly contributed to Intronis’ year-over-year growth. She also led the firm’s efforts in building programs that help educate partners on how to grow their businesses with cloud backup and recovery.

“Now in its 9th annual publication, CRN’s 2012 “Women of the Channel” list honors female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel,” said Kelley Damore, VP, Editorial Director, UBM Channel. “This designation is especially important because it recognizes successful and influential women in the IT channel, which has long been considered a male-centric industry. I take great pride in honoring and congratulating these women for their contributions to the industry and their respective organizations.”

“Carol has played an instrumental role as Intronis has established itself as the leader in cloud backup and recovery for MSPs,” said CEO Kent Plunkett. “Through the marketing and outreach that she leads, we’ve added thousands of users and significantly grown our business, and gained the market’s trust for delivering highly reliable solutions that save our partners valuable time.”

“It’s an honor to be named among the influential executives who comprise CRN’s Women of the Channel,” Ferrari said. “It’s an exciting time at Intronis, and I’m proud of the work we’re doing to empower our partners with great solutions that help them reach their business goals.”

Editorial coverage of the Women of the Channel list will appear in the July issue of CRN Magazine and expanded coverage and list will be featured online at http://www.crn.com.

About Intronis

Intronis Cloud Backup and Recovery is a world-class cloud backup solution for the IT channel. Intronis provides the industry’s easiest to use secure data solution for offsite and local backup, which generates a monthly recurring revenue stream to add to your business. Intronis offers the best, deepest Exchange and SQL backup on the market, U.S.-based customer support, and is also integrated to major solutions in the MSP ecosystem. The solution has been field tested by thousands of MSPs and the industry spoke by awarding Intronis the 2011 Vendor of the Year from ASCII. http://www.intronis.com.

UBM Channel (http://www.ubmchannel.com)

UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter athttp://twitter.com/ubmchannel.

UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

uSamp Joins NBCUniversal’s “Billion Dollar Olympics Lab”

by OpenView

uSamp™, a leading provider of consumer and business insights, announced today that it has joined NBCUniversal’s “Billion Dollar Olympics Lab” research initiative.

The company will make available its proprietary on-demand research technologies, including Instant.ly™ and uSamp Mobile, to track consumers’ real-time reactions and behavior during the Olympic Games. The technology will help NBCUniversal better understand fans’ behaviors and lifestyle patterns during the games.

“NBCUniversal’s goal is to better understand consumer behavior, and uSamp’s technology can help them achieve their objective by gathering insights and generating results quickly.”

Through this partnership, NBCUniversal will:

  • Measure the influence of the Games and their ability to engage viewers on an emotional level;
  • Take an in-depth look at viewing behaviors including how the Olympics alter daily lifestyle patterns;
  • Study the impact of unexpected developments.

“Because of today’s digital environment, on-demand insights have become a necessity for organizations to truly understand their audiences,” said Matt Dusig, co-founder & CEO, uSamp. “NBCUniversal’s goal is to better understand consumer behavior, and uSamp’s technology can help them achieve their objective by gathering insights and generating results quickly.”

About uSamp

uSamp™ (www.uSamp.com) is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 9 million member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and India. The company has more than 185 team members worldwide. uSamp ranked No. 11 in the 2011 Forbes America’s Most Promising Company List, was named one of the fastest growing private companies in Los Angeles by the San Fernando Valley Business Journal and one of the best places to work by the Los Angeles Business Journal.

Contacts

For uSamp:
The Hoffman Agency
Carlos Mangandy, 408-975-3004
[email protected]

Mashery Raises $10 Million to Expand Operations in Growing Business API Management Market

by OpenView

Mashery, the leading provider of API management platforms and strategy, announced today that it has raised $10 million in funding led by OpenView Venture Partners and other existing investors including Cisco, Formative Ventures, First Round Capital and .406 Ventures.

The company will use the financing to broaden its global operations, sales and marketing force. Mashery will also further expand its current leadership in API strategy, platform and distribution for the rapidly increasing mainstream adoption of APIs to scale business-critical functions.

As API Management emerges as a business-critical technology, we remain committed to the Mashery team’s unique strategy of partnering with brands to help them leverage APIs for business growth,” said Scott Maxwell, Senior Managing Director, OpenView Venture Partners. “As recognition of our committed partnership to grow API Management as a business growth opportunity, OpenView has extended its investment in Mashery as the clear category leader.”

In the past year, Mashery has fueled rapid expansion of API Management by accelerating API success for media trendsetters, data service powerhouses and retail industry innovators. Mashery’s multitenant SaaS-based API Management platform has grown 272 percent in traffic year-over-year. Mashery’s network of active developers grew more than 30 percent in the past year, to 160,000 members. The number of live applications built on Mashery-powered APIs rose more than 75 percent year-over-year to 50,000. This month Mashery also opened a Boston office, its fourth global location.

The traction we are leading for the industry confirms that APIs have crossed over from a software component to a core strategy of how companies do business in the post-website era,” said Oren Michels, CEO and Co-founder of Mashery. “This investment and continued partnership with OpenView and our other investors will allow us to pursue API Management as a business tool necessary for companies to scale.”

In the past year, Mashery helped fuel APIs’ most aggressive growth to date. According to ProgrammableWeb, which catalogs 6,000 public APIs for developers, API volume doubled three times faster in 2011 than in 2008; in May, it reported a 15 percent increase in enterprise APIs alone. Mashery now works with 10 percent of the Fortune 100 and major brands including ABC News, Choice Hotels, Cisco, ESPN, Harper Collins, Intercontinental Hotels Group, USA TODAY, Expedia and Travelocity.

About Mashery

Mashery, the world’s leading provider of API Management technology and services, helps power 50,000 apps for more than 150 top brands — including USA TODAY, Comcast, Hoover’s, Klout, Associated Press, Rdio and Expedia. Mashery helps companies build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs, from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 160,000 developers. Mashery was founded in 2006.

Mashery Media Contact

David Conner, 415-625-0091