Skip to content
OpenView
  • About
  • Companies
  • People
  • Blog
  • Books & Reports
  • Product-led Growth
  • Sales
  • Marketing
  • Pricing & Positioning
John Short
John Short
CEO
LinkedIn
LinkedIn
Marketing
You're Doing ABM Backwards. Here's Why & How to Fix It.

ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.

by John Short
 Share This
 LinkedIn

Share on Mastodon