Monetate, a leading provider of cloud-based personalization technology for online marketers, has seen a spike in demand for its real-time personalization services from the travel and hospitality sector, as travel marketers seek to create better online experiences that engender customer loyalty and increase booking rates.

The company added 30 new enterprise travel brands in the 3rd quarter of 2012, including Frontier Airlines and Starwood Hotels.

To underscore its commitment to the travel sector, Monetate recently added travel industry veteran Gene Quinn to its Strategic Advisory Board. A pioneer in digital media and the former chairman of PhoCusWright, Quinn was previously General Manager of the Tribune Company’s team that made early-stage investments in America Online, Checkfree, Open Market, Excite, iVillage and Peapod in the mid-1990s. He also served as the first senior vice president, online and interactive at MTV Networks where he led a team that developed web platforms for global entertainment brands like MTV, VH1, Nickelodeon and TVLand.

“There is a huge opportunity for online travel marketers to harness Big Data, better understand their customers and personalize each shopping experience,” said Quinn. “The objective is to become a better travel merchandiser by driving sales and revenues with the right offer, at the right price, to the traveler. Brands that are not focused on merchandising through personalization will be less efficient, incur more multi-channel costs and be at a competitive disadvantage.”

(Download Free eBook: The Ultimate Guide To Creating a Booking Experience That Converts)

Monetate will be be exhibiting at the PhoCusWright Conference next week, in Scottsdale, AZ, November 13-15. To book a meeting with Monetate at PhoCusWright, send an email to [email protected].

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Monetate’s solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215.987.4441

LaunchSquad for Monetate
Matt Calderone
212.564.3665
[email protected]

Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced a webinar in partnership with BIA/Kelsey, advisor to companies in the local media industry, on local revenue opportunities many national brands are missing and the marketing strategies that will help national brands increase sales at the local level.

“Local Revenue Opportunities: Are You Missing Your Share?”

“Local Revenue Opportunities: Are You Missing Your Share?” will examine local revenue opportunities from every direction, including marketing breakdowns, to market forecasts and trends and proven strategies. The webinar will highlight the challenges marketers’ face when starting a local program and how to overcome these obstacles with an effective local marketing strategy that will help national brands capture more revenue at the local level.

“BIA/Kelsey forecasts digital spending alone to grow to about 25 percent of the local ad spending pie in 2013,” said Shane Vaughan, Balihoo’s CMO. “Webinar participants will come away with the knowledge and skills to help their brand increase its share of local revenue with proven local marketing strategies and tactics.”

Join this information-packed webinar that will offer insights and tactical strategies such as:

• The three ways national brands can bring enterprise-class marketing to their local marketers through relationships, data and technology.
• Case studies that demonstrate how brands can successfully use local market ad data, such as BIA/Kelsey’s Media Ad View, to plan and maximize local marketing spend and ROI.
• Valuable co-op dollars. Why they are often left on the table and what national brands can do to use these dollars to win in local markets.

Who: Balihoo and BIA/Kelsey

– Jed Williams, Program Director Social Local Media, BIA/Kelsey

– Shane Vaughan, Chief Marketing Officer, Balihoo

What: Webinar: “Local Revenue Opportunities: Are You Missing Your Share?”

When: Wednesday, November 14, 2012 2:00 PM – 3:00 PM EST

Where: Click here to register for the webinar.

About Balihoo

Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter(http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).

Contacts

Emanate for Balihoo
Tom Francoeur, 617-474-1405
[email protected]

Monetate, a leading provider of cloud-based personalization technology for online marketers, today announced that its Certified Partner Program, launched last month, has seen rapid adoption by leading digital services agencies and consultancies looking to amp up their expertise in real-time personalization capabilities.

Companies that have recently achieved Monetate Certified Partner status include: Lima Consulting Group, True Action, Keystone Solutions and ClearHead.

Monetate’s Certified Partner Program allows agencies and consulting firms to leverage the full power of the Monetate platform and deliver more relevant and profitable online experiences for their clients.

“Monetate is seeing great demand from companies and brands that understand that the digital experience must now be a personal experience,” said Colton Perry, Vice President of Partnerships at Monetate. “Monetate partners enable their clients to deliver these personalized, relevant online experiences, which lead to enhanced customer satisfaction and new growth and revenue opportunities.”

(Click here to download the “Top 10 Website Testing, Targeting and Optimization” eBook)

The recent class of Monetate Certified Partners includes innovative and leading digital agencies worldwide. Lima Consulting Group, a multinational strategy services firm that helps companies in the U.S. and South America deploy data-driven online marketing strategies, views Monetate’s platform as an essential tool for providing comprehensive digital optimizations services to its clients.

“Monetate is without a doubt the most powerful and innovative personalization and testing platform we have seen,” said Paul Lima, CEO of Lima Consulting. “The tool allows us to, in a very user friendly interface, segment and target visitors with a desired marketing action or creative, and then just as simply test the effectiveness of the action. And the Monetate training provided a comprehensive review of their entire platform, with plenty of hands-on experience and best practices material. As a partner, we couldn’t have asked for better preparation.”

(click here to see an overview video of how Monetate works)

Monetate provides certification through a two-day, instructor-led curriculum covering topics such as behavioral targeting, audience targeting and segmentation, A/B & Multivariate testing, reporting and analytics, dynamic content delivery, and conversion optimization best practices. The training is coupled with UI training and campaign deployment on the Monetate platform.

Certified partners receive ongoing training and strategic support, exposure to Monetate’s product and feature roadmap, and access to Monetate University, Monetate’s online user community and knowledge base. Partners across all tiers have access to co-marketing opportunities through white papers, case studies, webinars and events based on their expertise and success. Partners must have at least two certified professionals on staff in order to achieve and maintain Monetate Certified Partner status.

To accommodate demand, Monetate is offering additional training sessions this year in three core markets: the United States, Canada and Europe. To learn more about training or about Monetate’s Certified Partner Program, visit our website.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Monetate’s solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215.987.4441

LaunchSquad for Monetate
Matt Calderone
212.564.3665
[email protected]

Exinda, a global provider of next-generation WAN optimization and performance assurance solutions incorporating the Exinda 360 Dynamic Policy Engine, is helping one of Qatar’s leading business enterprises achieve greater visibility of its branch network across its remote business units’ sites , 80 percent optimization of its Citrix based traffic, and doubling the capacity of its bandwidth links.

Ghassan Farra, Group IT Manager for Alfardan, explains, “With so much data travelling over the network, including VOIP, files, and our core business applications to name a few, we required a WAN optimization solution that could take us into the future, by not only optimizing our WAN links, but giving us the visibility we needed to take control of our application assurance and security.

“Over the last few months, we have had difficulty recognizing the difference between business and Social applications on our network. We knew that both were being used, what we didn’t know was what applications and how much bandwidth they were using. Exinda’s application assurance solution helped us to resolve this issue cost effectively, providing us with the necessary tools to manage staff usage of non-business critical applications efficiently and securely.”

Exinda’s application assurance solutions take a strategic approach to WAN optimization. By intelligently applying its three-point WAN optimization technology to a business’ issues, Exinda delivers an effective mix of acceleration, caching and containment for the optimal end-user experience of core applications and web content. It also provides IT managers with a full suite of analysis tools ensuring performance aligns with business SLAs.

Karl Barton, VP of EMEA for Exinda, comments, “WAN optimization and application assurance is increasingly important for many enterprises. With greater amounts of critical business traffic being transferred across the network, and increased use of recreational applications, businesses need to ensure that their networks are operating as efficiently as possible and are not being stretched to capacity with unnecessary usage. Thanks to our policy based solution, Alfardan Group are benefitting from a WAN optimization approach that takes their exact requirements into perspective, and resolves every one.”

 

About Exinda

Exinda is a proven global supplier of next-generation WAN optimization and application assurance solutions. The company has helped more than 2,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive. For further information please visit http://www.exinda.com

About Alfardan Group

In line with Qatar’s Booming Economy, Alfardan Group emerges as a major player in the Gulf region through the diligence and dedication of Alfardan Family. The success of The Alfardan Group can be attributed to a business approach that combines traditional values, and integrity, with quality and service excellence. The Alfardan Group currently owns and operates several renowned businesses. Alfardan Jewellery, the Group’s flagship company, was established in 1954, coinciding with the family’s appreciation of quality items and its experience in showcasing and distributing world-famous jewellery brands in the region. Twenty years later, the Group established Alfardan Exchange to cater to the needs of the increasing foreign workers in Qatar.

In 1993, Alfardan Properties was founded, becoming the Group’s first venture into Qatar’s real estate market by building residential and commercial developments and offering impeccable standards of real estate options. In 1996, Alfardan Automobiles and Alfardan Investments were launched and combine the Group’s passion for automobiles with that for business development. In the past decade, The Alfardan Group created more divisions such as Alfardan Hospitality and Alfardan Marine. The timeless values instilled within the company by the founder have survived and thrived as a result of the determination and vision of the Alfardan generations to be a prominent business leader in the Gulf region and the world.

Instructure launched Canvas in 2011 to give educational institutions an alternative to the ubiquitous (but much criticized) software of educational giants like Blackboard.

Rather than forcing schools to spend six months integrating and learning how to use inflexible and bloated learning management software, Canvas offers an open source and cloud-native system that is accessible to all students and educators, easy to use (avoids Flash) and mobile, while offering developers a set of APIs and scalable server capacity.

Since then, Instructure has raised $9 million and has seen its LMS adopted by 300 universities, colleges and school districts, serving over four million people (thanks in part to its recent partnership with Cisco).

Today, Instructure is adding another piece to its learning management system with the launch of its own MOOC hybrid called the Canvas Network. Essentially, the network allows schools to define the structure of their online courses and customize the learning experience. They can choose to offer courses in a scalable, open format (i.e. MOOC-style) or pursue a smaller, more closed model, in which courses are taught on the online platform schools already have up and running — and are tuition-based.

Why? Well, as you’ve likely heard, there’s a lot of attention being paid to massive open online course initiatives (MOOCs), thanks to networks like Khan Academy, Coursera, Udacity, EdX and StraighterLine, to name a few. However, in talking with schools, Instructure CEO Josh Coates tells us, they learned that, while MOOCs have seen buzz from national media, institutions still have a lot of concerns about these open course initiatives.

Chiefly, many schools views open course platforms as a feature, rather than the future of education and, while being necessary and integral to the democratization of access to courses and learning content, are not yet sufficient. On top of that, Coates says, schools believe that MOOCs currently privilege a one-size-fits-all approach, which fails to take into consideration the fact that each university has its own needs, and views on how to educate their students.

In reality, universities want flexibility and the ability to run courses the way they see fit, rather than being shoehorned into a specific model or interface. And, somewhat controversially, schools content that real innovation in education is coming not from the vendors serving institutions, but within institutions (and the system) itself.

That’s why the Canvas Network allows schools to offer their courses in one aggregated resource, where students already enrolled in their programs can search for and access their content and where the public (you and me) can do the same — pursue and discover courses that offer open enrollment.

Beginning today, students can view and register for these classes for free, choosing from an initial set of 20 courses from both Ivy League schools and community colleges. What’s available today is basically the network’s initial catalog of courses, which will begin in January 2013, but the company plans to continue expanding that catalog as it goes.

The courses listed today are open to the public and cover subjects like economics, math, engineering, dance, music and business. Participating groups and institutions include Brown University, Colorado State, Ball State, University of Washington, Ball State, University of Central Florida, Utah, XYZ Textbooks and Open Course Library, to name a few. (See the list of courses here.)

Again, the intended benefit of the Canvas Network for learners is a place where they can find courses offered by a range of institutions that are free and available to the public, while students at particular institutions can access content from within their particular curriculum. Now, one might argue that, for those looking for the free, open course option, Coursera offers a way better option, because it only offers content from Ivy Leagues and top institutions.

This will definitely add some friction, however, Coates is of the mindset that, just because Ivy League schools have that lofty status, doesn’t mean they offer the best courses or methodology in every particular subject. Maybe there’s a community college in Colorado that absolutely nails archaeology. The idea, then, is that the Canvas Network allows schools previously unknown to those outside of their communities to reach a bigger audience.

That’s great, but as it fills up with content and adds more institutions, it will have to find better ways for students to find the best content. Sure, Instructure has a reach of four million, but it’s still a fairly unknown entity, so why would someone unfamiliar with its learning software immediately trust it to curate content from random institutions and community colleges few have ever heard of? Maybe it will open the courses up to commenting and student reviews, but my hunch is that will be a problem they’ll need to address at scale, even if it’s not a consideration at launch.

On the flip side, for schools, the Canvas Network proposes to add value by offering flexible course design, advance tools like built-in multimedia, ePortfolios, collaboration, mobile access, analytics, grading — leveraging features of its LMS. On top of the ability to use public enrollment and have their courses, teachers and subjects show up in a public course index, schools can also export their student data for analysis, marketing, research and all that good stuff. The idea is to help them understand how course design and instruction is affecting student outcomes, whether they’re blowing it or turning all their students into Einsteins.

It will be interesting to see how students and schools react to the Canvas Network in comparison to the StraighterLines and Courseras of the world. Each of them has value in their own right (StraighterLine with accreditation and Coursera with Ivy League content, for example), but obviously there could be a lot of value — if it’s able to offer a comparable number of Ivies and community colleges — in Canvas’ ability to offer a blend of MOOCs and accredited courses, especially as it already has a sizable network to leverage. But time will tell.

Although, it is a plus that Stan Lee is teaching a course on comic books.

What do you think?

Instructure introduced an open online course network on Canvas with more than 20 courses from a dozen institutions across the country ranging from Ivy League and research institutions to community colleges.

Beginning today, students can view courses from participating institutions and register to take courses for free on the new Canvas Network at http://www.canvas.net .

“Hundreds of institutions already use Canvas to teach tens of thousands of courses,” said Josh Coates, CEO of Instructure. “Today we’re enabling institutions to make these courses open to the public through Canvas Network.”

Instructure began working with its customers earlier this year to create an initial catalog of open online courses to begin January 2013. The courses listed today on Canvas Network are for everyone and cover topics such as economics, math, engineering, dance, music, art, literature, business and science. A few of the institutions participating include:

• Brown University
• Ball State University
• Colorado State University-Global Campus
• Peninsula College, Santa Clara University
• Scottsdale Community College
• Seattle Central Community College
• Santa Clara University
• University of Central Florida
• University of Utah
• WestEd
• Lumen Learning
• Flat World Knowledge
• XYZ Textbooks
• Saylor.org
• Open Course Library

“We believe the people who know best how to transform learning are teachers and students, so through the Canvas Network we’re enabling them to experiment with new teaching methodologies with more flexibility and less constraints,” said Brian Whitmer, co-founder and chief product officer at Instructure.

Canvas Network allows institutions to define the structure of their courses and the approach to teaching that makes the most sense to them. Some institutions have chosen to pursue a massive open online course format (MOOC), and some have chosen to pursue a smaller online course format with more interaction. Often the courses are taught on the same platform the institution uses to teach tuition-based courses, which means students have a seamless experience as they progress through their academic journey.

“Canvas Network enables us and other participating institutions to decide the way we want to structure our courses,” said Joel Hartman, vice provost and chief information officer at the University of Central Florida, a pioneer in online education. “We value the ability to leverage both the highly capable Canvas platform, as well as all we have learned about online teaching and learning over the past 17 years.”

Any institution, big or small, can use Canvas to offer open online courses. To learn more, contact [email protected].

About Instructure:

Instructure is a technology company committed to improving education. We provide instructors and students modern tools and resources to empower the learning experience. Founded by graduate students in collaboration with educational institutions, Instructure provides Canvas – the open, easy-to-use, cloud-native learning platform.

Monetate, a leading provider of cloud-based personalization technologyfor online marketers, reported Q3 2012 as its strongest quarter to date, as the looming holiday season drove demand for its targeted personalization capabilities.

Monetate’s revenue for the first three quarters of 2012 surpassed the company’s cumulative growth over the previous three years.

The introduction of the firm’s Certified Partner Program, continued international expansion, and increased demand from the travel and financial sectors, helped spur Monetate’s growth in Q3. The company added 30 new enterprise brands in the latest quarter, including Sur La Table, Tommy Hilfiger, and Lee Jeans.

“We think Monetate will be hugely valuable to Sur La Table in three key areas: testing, merchandising, and geotargeting/localization,” said Kevin Ertell, Vice President, ecommerce at Sur La Table. “We’re planning to take advantage of that combination to provide much more relevant merchandising to our customers. And we’ll be able to test multiple campaign variations and try lots of cool stuff without burdening valuable IT resources.”

Using Monetate, marketers have the ability to combine static, historical customer interactions with more immediate situational data, such as device and location information, to better understand their customers and display the content that meets their individual needs. This data can also be “stacked” with external data sets, such as the U.S. Census or real-time weather data, for even more custom marketing opportunities.

(Download Free eBook: 10 Best Practices for Testing, Targeting and Personalization)

“We’re entering the next phase of the Big Data revolution,” said David Brussin, CEO and founder of Monetate. “Marketing based on historical data is no longer a competitive advantage. Utilizing real-time data allows marketers to create an in-the-moment, responsive action on the website so that the customer can find what they need faster, with their preferences and past experiences informing the immediate online presentation. Our ability to create this kind of experience through the Monetate platform is driving the demand for our technology.”

Growth and Recognition

Monetate also launched its Certified Partner Program in Q3, signing Brooks Bell as its first Certified Partner. The program has quickly expanded with other partners, including Clearhead, Keystone Solutions, Lima Consulting Group, and True Action.

In Q3, Monetate was also named as one of the Philadelphia 100, which honors the Philadelphia region’s fastest growing private companies, and one of Pennsylvania’s 100 Best Places to Work.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215-987-4441

Launchsquad for Monetate
Matt Calderone
212.564.3665
[email protected]

ProofHQ, developer of the leading online proofing tool for designers and marketing professionals, and AtTask, an industry leader in Software-As-A-Service (SaaS) project and work management software, today announced a partnership to integrate the ProofHQ solution into the AtTask product for enterprise marketing teams.

Instead of relying on emails, attachments and hard copies to circulate and review marketing collateral, AtTask users can now share, review and approve online proofs instantly within their AtTask applications, saving users substantial time and streamlining revision efforts.

An IntelliLink study of online proofing implementations revealed that review and approval processes are significantly more efficient when using online proofing. The ProofHQ integration with AtTask will see users benefitting from 56% faster project delivery, as well as a 59% reduction in the time spent managing the process. The study also found that overall rounds of revisions are reduced by 29%.

According to a recent IDC survey, information workers waste a significant amount of time each week dealing with a variety of challenges related to working with documents. This wasted time costs an organization $19,732 per information worker per year and amounts to a loss of 21.3% in the organization’s productivity.*

“Version control in any revision process can be costly due to the time spent managing multiple documents and formats used by today’s workforce,” said Mat Atkinson, CEO, ProofHQ. “To launch an online review directly from AtTask will eliminate the inefficiencies of emailing PDF attachments or circulating hard copy proofs. The integration of ProofHQ into AtTask will help users to better manage their workflows for approving marketing collateral.”

Key features of the ProofHQ integration with AtTask include:

•     Online proofing in context of specific projects and tasks management
•     Management of proofing workflow within a single AtTask application
•     Creative briefs management
•     Financial administration of marketing projects
•     Reports and dashboards for campaigns, work progress, collateral types and customers

“ProofHQ is a tremendous addition to our product,” said Nate Bowler, General Manager of AtTask’s Marketing Solutions Group. “Our customers are continuously looking for ways to make workflows simpler and more efficient. AtTask is committed to empowering them with the best tools for enhancing visibility and productivity in all aspects of their work.”

For more information, please visit http://www.proofhq.com/html/attask.html.

About ProofHQ

ProofHQ is an online proofing solution for marketing teams of any size in any industry who need to deliver marketing projects faster and more efficiently. Unlike email and hardcopy proofing, ProofHQ enables review teams to collaborate simultaneously on creative content. ProofHQ streamlines approval workflow and can be used across all media including print, digital and audio-visual. It measurably speeds up project delivery and significantly reduces management time, revisions, errors and costs. For more information, please visit http://www.proofhq.com.

About AtTask

AtTask is the Software-as-a-Service (SaaS) leader in project and work management solutions for enterprise teams. AtTask provides the work visibility and accountability that enterprise departments lack by enabling knowledge workers to better receive, plan, prioritize, and coordinate their work. AtTask provides an easy-to-use solution that improves productivity, social collaboration, recognition, and results. AtTask has a broad range of customers including Global 2000 brands such as Nike, Cisco, ABC, ESPN, 3M, and Trek. Additionally, AtTask was recently recognized as a Leader in the Gartner Inc. 2012 Magic Quadrant for Cloud-Based Project and Portfolio Management (PPM) Services.