Instructure Launches an Open Online Course Network on Canvas

Instructure introduced an open online course network on Canvas with more than 20 courses from a dozen institutions across the country ranging from Ivy League and research institutions to community colleges.

Beginning today, students can view courses from participating institutions and register to take courses for free on the new Canvas Network at http://www.canvas.net .

“Hundreds of institutions already use Canvas to teach tens of thousands of courses,” said Josh Coates, CEO of Instructure. “Today we’re enabling institutions to make these courses open to the public through Canvas Network.”

Instructure began working with its customers earlier this year to create an initial catalog of open online courses to begin January 2013. The courses listed today on Canvas Network are for everyone and cover topics such as economics, math, engineering, dance, music, art, literature, business and science. A few of the institutions participating include:

  • Brown University
  • Ball State University
  • Colorado State University-Global Campus
  • Peninsula College, Santa Clara University
  • Scottsdale Community College
  • Seattle Central Community College
  • Santa Clara University
  • University of Central Florida
  • University of Utah
  • WestEd
  • Lumen Learning
  • Flat World Knowledge
  • XYZ Textbooks
  • Saylor.org
  • Open Course Library

“We believe the people who know best how to transform learning are teachers and students, so through the Canvas Network we’re enabling them to experiment with new teaching methodologies with more flexibility and less constraints,” said Brian Whitmer, co-founder and chief product officer at Instructure.

Canvas Network allows institutions to define the structure of their courses and the approach to teaching that makes the most sense to them. Some institutions have chosen to pursue a massive open online course format (MOOC), and some have chosen to pursue a smaller online course format with more interaction. Often the courses are taught on the same platform the institution uses to teach tuition-based courses, which means students have a seamless experience as they progress through their academic journey.

“Canvas Network enables us and other participating institutions to decide the way we want to structure our courses,” said Joel Hartman, vice provost and chief information officer at the University of Central Florida, a pioneer in online education. “We value the ability to leverage both the highly capable Canvas platform, as well as all we have learned about online teaching and learning over the past 17 years.”

Any institution, big or small, can use Canvas to offer open online courses. To learn more, contact [email protected].

About Instructure:

Instructure is a technology company committed to improving education. We provide instructors and students modern tools and resources to empower the learning experience. Founded by graduate students in collaboration with educational institutions, Instructure provides Canvas – the open, easy-to-use, cloud-native learning platform.

Exinda Continues to Accelerate as Market Embraces Next-Generation Application Assurance Solutions

Exinda, a global provider of WAN Optimization 2.0 and application performance assurance solutions, continues to show strong global momentum as it reports several strategic expansions and market results.

The company’s strong growth was highlighted today with several key announcements, including record breaking sales for the third quarter, rapid expansion of the engineering and support organizations, and several notable awards for leadership within key vertical industry segments.

“2012 has been a very strong year for Exinda as customers around the world are embracing the company’s WAN Optimization 2.0 solutions,” said Exinda CEO Michael Sharma. “As corporate IT priorities continue to evolve away from throughput maximization and towards predictable user experience, Exinda is rising to the top. Our focus on application assurance and our ability to provide network administrators a unique level of control to view and shape traffic will continue to reap rewards as we move forward.”

Exinda continues to grow its engineering and support organizations to accelerate the company’s research and development roadmap. Much of the employee growth has come in Waterloo, Ontario, which has become a strategic location for recruitment of new engineering talent. Waterloo is home to one of the top five computer science universities in North America, and, with other large communications companies also located nearby, offers a strong recruiting pool to further grow the organization. More than 20 positions will be added by the end of 2013 to further meet the demand by Exinda’s customers.

Additional 2012 corporate highlights include:

  •     A record-breaking sales quarter – Building on the momentum of Exinda’s growing channel program, Q3 2012 sales were the highest in the company’s history, and represented a 58 percent increase over Q3 2011. As part of this growth trend, 35 percent of Exinda’s sales are competitive replacements, as more and more customers strive to gain true visibility and insight into their traffic, and set priorities and policies to assure a predictable user experience.
  •     Developments in EMEA and APAC – Significant investment in international personnel, channel development and technical resources throughout EMEA and Asia-Pacific regions contributed to explosive revenue growth. The company’s Asia-Pacific revenue alone has seen triple-digit growth in 2012.
  •     Receipt of several prestigious industry and business awards and designations – Exinda has been named to the Red Herring 100 Americas list as well as to the Inc. 500| 5000 list of America’s fastest-growing private companies. Exinda also won recognition from Internet Telephony, Microscope ACEs, CRN and TechWorld for its products and customer implementations.
  •     Leadership in key vertical industry segments – More than 6 million students at more than 700 universities and other learning facilities around the world rely on the Exinda Learning Network to deliver a predictable user experience for student, faculty and administration. In addition, eight out of the 10 leading international hotel brands run on the Exinda Hospitality Network.
  •     Continued emphasis on customer satisfaction – With the launch of Exinda Certified Network Associate and Exinda Certified Network Professional training courses, customers have the highest level of support for their personnel.

“Earlier this year we predicted 2012 would be a watershed year for Exinda, and that has proven itself out,” Sharma said. “We’re well poised to continue this momentum into 2013, and continue to capitalize on opportunities as they present themselves.”

About Exinda

Exinda is a proven global supplier of next-generation WAN optimization and application assurance solutions. The company has helped more than 2,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

Zmags Raises $6 Million to Fuel Innovation in Tablet-Based Commerce

Zmags, provider of commerce-enabled digital catalogs and publications, today announced that it has completed a $6 million investment led by North Atlantic Capital.

The firm’s managing director, David Coit, joins Zmags’ board of directors. Zmags’ previous investors – OpenView Venture Partners and NorthCap Partners – also participated in the round, which will be used to accelerate growth and fuel product innovation to meet the needs of large retail and consumer brands looking to engage with shoppers across mobile, social and online channels. This brings Zmags’ total funding to $18 million.

“As we continue our growth, partners like North Atlantic Capital, who share our strategic vision, are incredibly valuable. This investment is validation of the huge market opportunity for a unique platform like ours.”

Zmags is the only technology provider that enables retailers and brands to build engagement and commerce directly into digital catalog and publication experiences across all channels and devices from a single platform. In Q3 2012, the company signed 74 new accounts, representing a 28 percent increase year over year. Additionally, Zmags continued to deliver bespoke digital shopping experiences for world-class brands such as Musician’s Friend, Harper’s BAZAAR, Kenneth Cole, Express, The Container Store, Serena & Lily and PartyLite.

“Zmags’ technology provides marketers with the ability to create and deploy a deeply engaging online experience,” said Coit. “We were impressed with Zmags’ commitment to helping retailers engage audiences that are shopping and consuming content in new ways, particularly through smartphones and tablet devices. We’re excited to support Zmags as they accelerate their growth and look forward to working with the Zmags leadership team as they continue their penetration of the e-commerce marketplace.”

By the end of this year, the number of U.S. tablet users will reach nearly 70 million, up from 34 million in 2011. Tablet users consume more media than the average smartphone or PC user and they avidly shop and buy products on their devices (source: eMarketer). Zmags brings commerce-enabled catalogs and publications to tablets to effectively engage and appeal to the unique needs and preferences of the mobile shopper.

“The massive adoption of tablets has amplified demand for our offering, as consumers increasingly engage with their favorite retailers and brands on this personal device,” commented Zmags President Scott Bleczinski. “As we continue our growth, partners like North Atlantic Capital, who share our strategic vision, are incredibly valuable. This investment is validation of the huge market opportunity for a unique platform like ours.”

About North Atlantic Capital

North Atlantic Capital is an expansion stage venture capital firm based in Portland, Maine, investing primarily in B2B technology service companies. North Atlantic provides both equity and subordinated debt investment structures to high growth companies with unique technologies that address large market opportunities. Established in 1986, North Atlantic is currently investing its fourth fund, capitalized at $100 million and raised in 2006. Other current investments in the fourth fund include Autotask, ConnectEDU, OnForce, Synacor (NASDAQ:SYNC), Tangoe (NASDAQ:TNGO), Vivisimo, and Voxeo.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The company works with world-class brands including Audi, Harper’s BAZAAR, Serena & Lily, The Container Store, Tesco, PartyLite, Brahmin Leather Goods, Little Tikes Commercial, CVS, Lenovo, Spanx Inc. and Musician’s Friend. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.

Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. Zmags is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.

Contacts

fama PR
Keri Bertolino, 617-986-5007
[email protected]

 

Moving Travelers From Look to Book: Monetate Shares 10 Tips for Travel Website Optimization

The number of consumers researching and booking trips online continues to soar; in 2011, 62 percent of U.S. adults with Internet access purchased a leisure trip online.1

As a result, online travel marketers are placing more importance on personalizing travel websites to provide intuitive customer experiences that drive higher booking rates and greater revenue.

“There is a wealth of volunteered information and situational data around online travel and hospitality bookings,” said Kurt Heinemann, Chief Marketing Officer at Monetate, a leading provider of testing, targeting and personalization technology. “Marketers must take advantage of this information and react in real time to create the most relevant experience for their customers. In the hyper-competitive world of online travel, this ability to differentiate based on successful and intuitive customer experiences is critical.”

(Click here to see the Recorded webinar, Personalizing the Online Travel Experience)

In its work with leading travel brands, Monetate has identified ten ways for travel and tourism sites to create online experiences that facilitate the move from “look to book”:

1. Maintain message consistency. Create a seamless conversation throughout the website visit by matching the entire website session with each inbound channel and campaign. For example, synchronize an affiliate channel with your website via a banner that assures the customer that they have come to the right place to redeem the offer or view the promoted content.
2. Offer local details through geo-targeting. Travel brands that market directly to the needs, tastes and trends of buyers based on their current location or destination gain a competitive advantage. Personalize your web content by including regionally-flavored graphics, testimonials, and badging.
3. Capitalize on current weather conditions. Consider a visitor’s location and weather conditions and display options for an appropriate getaway (think Caribbean offers to people visiting from an area with below freezing temperatures). Once booked, highlight potential delays or hiccups due to weather and provide alternative travel options or other tips. Promote relevant deals and activities based on the real-time weather conditions of the website visitor.
4. Customize the experience with destination targeting. After travelers choose their destination, use page real estate to market add-ons, such as special savings on tours, recreation, dining, and other activities relevant to their stay.
5. Prompt immediate loyalty club sign-in with a lightbox. Unlike in ecommerce, where customers are reluctant to register before shopping, travel shoppers know that signing into a travel site’s loyalty club can unlock advantages. Use a light box for loyalty club sign-in when the customer first arrives at the site; this will provides users with the security of knowing that they are accruing rewards and allows the travel site to show offers based on the customers preferences, previous purchases and location.
6. Promote next threshold/level for loyalty programs. Rewards club members are your most valuable customers; don’t settle for simply showing them their status or points total. Present real-time calculations that show customers how close they are to reaching the next status level or qualifying for a free upgrade, trip or other benefit, and provide recommendations on how your customers can use their points once they reach elite status. Combine data from loyalty programs with predictive attributes of previous visitors to lead your customers through the booking funnel.
7. Promote features and benefits through badging. Use badging to help customers find what’s relevant to them, and test badges regularly on your website’s search results pages, category pages or your home page. Call attention to specific offers, such as a newly-renovated floor of hotel rooms, popular selections of other travelers, or free Wi-Fi, to encourage sales and conversions. Take it to the next level by using geo-targeting and behavioral data to target product badges by visitor segment.
8. Segment new versus returning visitors. Segmenting new and returning visitors and serving them messages accordingly is a proven method to increase bookings and other key metrics. Make different recommendations for each group, such as showing the most popular destinations for new visitors while displaying new offers for returning visitors.
9. Test, test, test. It is critical to test changes to your navigation and other elements of the website before deploying them site-wide. Try swapping navigation elements — even hide them altogether — or highlight specific items based on known customer segments, such as gender, location, and most-popular selections.
10. Optimize for the fastest-growing traffic source: tablets. By 2015, more than 25% of the U.S. population will use an iPad at least once per month.2 Create an intuitive tablet experience. Increase the size of buttons to help tablet users effortlessly move around your website, and try implementing features like predictive search, as fewer keypad strokes result in a better user experience on a tablet.

To learn more about how Monetate can help your business personalize the online experience for your customers to drive greater revenue, visit www.monetate.com.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Monetate’s solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

1 Infographic from Monetate.com, “Tactics to Improve the Online Travel-Planning Process.”

2 Infographic from Monetate.com, “Couch Commerce: How Tablet Shoppers Are Changing Online Sales.”

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215.987.4441

LaunchSquad for Monetate
Matt Calderone
212.564.3665
[email protected]

Zmags and Invodo Partner to Bring Video to In-Catalog Digital Shopping Experiences

Zmags, provider of commerce-enabled digital catalogs and publications, today announced a strategic partnership with Invodo, the business video experts.

Through this partnership, retailers and brands can create engaging shopping experiences across all digital touchpoints by injecting creative video content into digital catalogs and publications.

“This partnership will allow retailers and brands to integrate Invodo’s product videos into commerce-enabled catalogs from the industry leader, Zmags. In addition, companies can use Invodo’s advanced analytics package to further optimize the impact of their videos on shoppers.”

According to comScore, in April 2012, nearly 85 percent of US consumers viewed online video. Adoption of mobile and tablets will accelerate this trend, as Invodo research shows that mobile/tablet users are 3x more likely to view video than desktop/laptop users. Retailers and brands can leverage this opportunity to connect with consumers by incorporating online video into the shopping experience. By bringing the digital catalog experience to life, Invodo and Zmags will help retailers and brands unlock new revenue opportunities by reaching consumers wherever they choose to shop — on the Web, tablet or smartphone — with an immersive shopping environment.

“Traditional e-commerce lacks the ability to inspire purchase decisions, but with commerce-enabled digital catalogs, retailers and brands can now connect with consumers on a whole new level — and video is a natural addition to this immersive experience,” said Scott Bleczinski, president of Zmags. “In addition to increasing engagement, this partnership makes it incredibly easy for shoppers to purchase the products they are learning about in the videos – without ever leaving the catalog experience.”

Features of the Invodo/Zmags partnership include:

  • A consistent branded in-catalog shopping experience;
  • The ability to shop and view video through all digital channels — Web, social, mobile;
  • A platform for curated discovery that mirrors the in-store shopping experience;
  • Embedded visual and auditory media for demos, testimonials, virtual dressing rooms and interactive runway shows.

“A well-executed video strategy can help brands and retailers increase sales conversions and improve customer engagement and satisfaction,” said Craig Wax, CEO of Invodo. “This partnership will allow retailers and brands to integrate Invodo’s product videos into commerce-enabled catalogs from the industry leader, Zmags. In addition, companies can use Invodo’s advanced analytics package to further optimize the impact of their videos on shoppers.”

About Invodo

Invodo offers the technology, production capabilities, and expertise businesses need to develop and implement a scalable, high-impact video strategy. Invodo’s closed-loop video platform is proven to enlighten customers and influence behavior, leading to higher sales conversion rates, reduced returns and increased site traffic. The Invodo platform improves production workflow, enhances SEO and collects integrated analytics to optimize ongoing video strategy. For more information, please visit www.invodo.com.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.

Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.

Contacts

fama PR for Zmags
Keri Bertolino, 617-986-5007
[email protected]
or
Matter Communications for Invodo
Erik Arvidson, 978-518-4542
[email protected]

Exinda to Demonstrate Industry’s First Policy-Based WAN Optimization 2.0 Solutions at IP EXPO

Exinda, a global provider of next-generation WAN optimization and application performance assurance solutions, will be demonstrating the industry’s first policy-based WAN Optimization 2.0 solutions at IP EXPO, 17 – 18 October 2012 at Earls Court, London.

Exinda will also be presenting a session on controlling Internet traffic and assuring the user experience.

Exinda will demonstrate its enterprise WAN Optimization 2.0 solutions, which, in addition to traditional traffic optimization and acceleration capabilities, deliver dynamic bandwidth allocation and user experience assurance in the network. Exinda is the first vendor to bring to market a solution suite integrated with Microsoft Active Directory to drive application optimization and traffic containment based on users, roles, groups, applications and SLAs. WAN Optimization based on policy is designed to enable enterprises to focus on business, not bits.

“In 2012, IT organisations are five times more likely to cite user experience as a network priority over throughput,” said Karl Barton, Exinda’ Vice President Sales EMEA. “Building a technology architecture to assure user experience for private and public cloud applications based upon a common policy and intelligence foundation is a top priority for network and IT management teams who seek to build a predictable user experience for all applications, anywhere they are delivered and consumed. IP EXPO is the perfect forum for Exinda to showcase this shift in WAN optimization.”

On Thursday 18th October, 10:30 – 11:00, attendees are invited to join Simon Jackson, Exinda’s Systems Engineering Director, EMEA, in the Network Optimisation Theatre as he examines the evolution of WAN Optimization in a session entitled ‘Start optimizing applications, controlling internet traffic and assuring user experience with Exinda’. With 90% of employees working in remote offices, and 60% of all data created in branches, many companies are finding branch offices are now the most strategic part of the organization, yet branches are underperforming due to limits of network bandwidth and accurate performance visibility.

During this session Jackson will explain how Exinda has architected a solution from the ground up with branch network needs in mind, to deliver real leadership in branches, with more effective collaboration, more productive employees and faster response to customers.

IP EXPO opens at 09:00. Exinda can be found on stand B28 as well on the Exclusive Networks UK stand (B44). Exclusive Networks UK is the Exinda distributor within the UK.

# # #

About Exinda

Exinda is a proven global supplier of next-generation WAN optimization and application assurance solutions. The company has helped more than 2,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

Monetate Provides Six Election Day Ecommerce Tips for Online Marketers

The Q4 holiday season is easily the busiest time of the year for retailers, and Q4 2012 is expected to be a big one, with shop.org predicting a 12% increase in ecommerce sales when compared with 2011(1).

But historical trends indicate that U.S. presidential Election Days, like the one on Tuesday, Nov. 6th this year, see a marked decrease in ecommerce spending as consumers focus on voting and watching election results.

Monetate, the leading provider of testing, targeting and personalization technology for online marketers, suggests that retailers develop strategies for their ecommerce sites to help counterbalance this notoriously slow shopping day.

“Many retailers simply accept Election Dip as a given, assuming that ecommerce and retail spend will be down across the board,” said Kurt Heinemann, Chief Marketing Officer, Monetate. “While Election Tuesday will certainly not be the biggest shopping day of the 4th quarter, retailers that plan ahead and get creative can still engage customers and minimize the dip in election day spending.”

Monetate offers the following tips to online retailers for Election Day:

  • Crowdsource the Vote: Retailers can draft off the GOTV message by creating a crowdsourced voting campaign allowing consumers to vote for the Election Tuesday deal they’d like to see online. Allowing consumers to vote for percentage off, free shipping or other promotional offers engages them in the shopping experience and makes them aware that the brand will be providing an incentive on Nov. 6th.
  • Projection Planning: Tactically, an easy way to plan ahead is to refer back to data from past elections (presidential and otherwise) and check traffic, conversion rates and timing trends. If the majority of sales came early in the day, consider an online early bird special. Or, if sales spiked only after the polls closed, consider a late night flash sale timed with the polls closing.
  • Countdown to the Polls: Use geotargeting to feature a countdown clock for the closing of the polls, with the clock populating for each visitor depending on his or her state. This can serve as a reminder to visitors to go out and vote, and if a retailer is planning a promotion in conjunction with the close of the polls, the clock can also be timed to the start of the offer.
  • Make a Merchandising Play: Merchandisers can take a look at their products and play into the theme of the day by offering red, white and blue or politically-themed products at a discount.
  • Optimize the Experience: Ever hear of couch commerce? Shopping online while lounging on the couch, watching TV? Odds are strong that consumers will be watching the election results roll in that evening, likely with tablet or mobile phone in hand. Retailers should make sure their site is optimized for smartphones and tablet traffic, or risk losing shoppers to better optimized retailers.
  • Utilize Community-Building Features: Sure, ecommerce and in-store shopping may be down on Election Tuesday but it’s part of having an engaged electorate. Sites can utilize their blog and community features to let potential shoppers know in advance what promotions will be offered, and also to remind them of their civic duty and encourage GOTV efforts. A blog is also a great avenue to convey policies that a company implements to make sure its employees have access to voting as a way of supporting the democratic process.

(click here to download the The Ultimate Guide to Optimizing Your Website for Holiday Traffic ebook)

“It’s not just Election Day, but the run-up to the election that makes it challenging for retailers to reach consumers — at least in the traditional, mass-oriented channels that are blitzed by election advertising,” said Nikki Baird, Managing Partner, Retail Systems Research. “Consumers realize that the best and most current retail deals are found increasingly through social and mobile channels. Retailers would be smart to take advantage of any opportunity, including election-related promotions, to create closer engagement with shoppers, especially with the holiday season just around the corner.”

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Comcast, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Monetate’s solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

(1) Shop.org released a 2012 online holiday sales forecast, expecting sales to grow 12 percent over last holiday season.

 

Contact Information

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
484.680.1213

LaunchSquad for Monetate
Matt Calderone
212.564.3665
[email protected]

Exinda Bolsters EMEA Presence with Strategic Hire

Exinda, a global provider of next-generation WAN optimisation and application assurance solutions, today announced the appointment of Karl Barton to the position of Vice President Sales EMEA.

An experienced senior executive with a proven track record in sales and business development, Barton will spearhead Exinda’s explosive growth and expansion across the region as it continues to gain market traction and momentum for its next generation WAN optimisation solutions.

“We’re delighted to have Karl on board as we continue to aggressively grow our market position across EMEA,” commented Exinda CEO Michael Sharma. “He has all the right credentials to help us exploit our market leading technology and addresses many of the major business drivers that are tasking organisational IT departments, such as BYOD and Big Data and the subsequent impact on network performance and application assurance. Karl will play a vital role in leading our regional sales efforts in addressing these opportunities.”

Having held senior sales and management roles at Compaq Computer Ltd, HP, Riverbed and Tintri, Barton has amassed a wealth of experience and knowledge combined with sound business acumen and commercial competence.

Commenting on his appointment Barton explained, “I’m genuinely excited to be joining what is arguably the most innovative and fastest growing company in the WAN optimisation space. Exinda’s purpose built, branch centric approach is right in the sweet spot of IT requirements as enterprises become more distributed and workforces become more mobile. The ability to assure application and network performance for these dispersed users is now a prerequisite not an afterthought. Exinda is ideally positioned to address these burgeoning IT issues.”

ENDS

About Exinda®

Exinda is global provider of WAN optimization and application performance assurance solutions. The company has helped more than 2,500 organisations in over 80 countries worldwide improve the end-user experience, manage application performance, manage congestion over the WAN and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com