AtTask Strengthens Future with New Executive Team Members

by OpenView

AtTask (www.attask.com), an industry leader in Software-As-A-Service (SaaS) project and work management solutions, announced the following new members and changes to its executive team:

  • Ted Hoy has joined as the Chief Technology Officer (CTO)
  • Frank Maylett has joined as Senior Vice President (SVP) of Global Sales
  • Bryan Nielson has been appointed as Chief Marketing Officer (CMO)
  • Jackie Golden has been appointed as Senior Vice President (SVP), Customer Experience
  • Nate Bowler has been appointed as General Manager (GM) of the newly created Marketing Solutions Group business unit

(Logo:  http://photos.prnewswire.com/prnh/20120926/LA81251LOGO)

“AtTask has been able to attract and keep top-notch business and technology leaders,” said Eric Morgan, who was named AtTask CEO in late 2011 (see announcement here). “Appointing impact players to these key roles under our new organizational structure underscores our commitment to investing in the best talent to deliver on our ‘enterprise work management’ mission, to significantly improve knowledge worker productivity, team accountability, and executive visibility through a global cloud-based work management platform.”

The AtTask executive team brings extensive leadership experience from a wide range of enterprise technology leaders, including Microsoft, Hyperion, Cognos, IBM, UnitedHealth Group, Digital River, AdvancedMD, Lawson Software, inContact, The SCO Group, Omniture, Sun Microsystems and Brocade.

Ted Hoy joins AtTask as CTO from UnitedHealth Group, a leading health care company that serves more than 75 million people worldwide, where he was Senior Vice President and General Manager of the Optum Health Cloud, responsible for portals, technology exchanges and the cloud solutions.  At AtTask, Hoy will be responsible for overall product direction and development, delivering solutions that advance the AtTask mission, improve the user experience, and ensure quality and performance for customers.

Frank Maylett joins AtTask as SVP, Global Sales, from inContact, a recognized leader in cloud-based SaaS contact center software, where he was Executive Vice President of Sales and Global Alliances.  Having successfully built a thriving sales teams and one of the first industry standards for compensation for a SaaS company, Maylett will now be responsible for expanding and building AtTask’s sales organization on an international level, and he relishes the opportunity to make a lasting impact on how people work.

Bryan Nielson joined AtTask in 2011 from Microsoft, where he led the Global Product Management and Marketing teams to build, launch and market the successful Microsoft Dynamics CRM SaaS solution.  With his promotion to CMO, Nielson will lead the development of a best-in-class marketing organization to create demand for AtTask’s leading work management solutions.

Jackie Golden joined AtTask in 2009 as Vice President of Global Services and Support.  Golden has more than 15 years in the software industry building high-performing services organizations at companies such as Hyperion, Cognos, and IBM.  With her promotion to SVP, Customer Experience, Golden will lead the teams responsible for customer success across implementation, education, support and renewals.

Nate Bowler has served in numerous roles with AtTask and has been instrumental in the growth and success of the company.  As the General Manager of the Marketing Solutions Group, Bowler leads the business unit responsible for developing and delivering a work management solution specifically catered to marketing and creative teams.  The AtTask marketing work management solution for enterprise marketing teams was recently announced. Go to http://marketing.attask.com for details.

These executives join Michael Olson, Chief Financial Officer (CFO); Trevor Ward, General Manager (GM, EMEA); and Austin Miller, Director of HR, on the AtTask leadership team.

“I am very excited to work with this group of talented individuals as we position AtTask to be a global leader in enterprise cloud applications,” said Morgan.

For more information about AtTask, visit www.attask.com.

About AtTask

AtTask is the Software-as-a-Service (SaaS) leader in project and work management solutions for enterprise teams. AtTask provides the work visibility and accountability that enterprise departments lack by enabling knowledge workers to better receive, plan, prioritize, and coordinate their work.  AtTask provides an easy-to-use solution that improves productivity, social collaboration, recognition, and results. AtTask has a broad range of customers including Global 2000 brands such as Nike, Cisco, ABC, ESPN, 3M, and Trek. Additionally, AtTask was recently recognized as a Leader in the Gartner Inc. 2012 Magic Quadrant for Cloud-Based Project and Portfolio Management (PPM) Services.

Contact:

Shelbi Gomez
[email protected]
801-477-9813

Monetate Offers 10 Tips to Amp-Up Customer Engagement and Increase Revenue Through Online Merchandising

by OpenView

According to projections by Forrester Research Inc., online shoppers in the United States will spend $327 billion in 2016, representing an annual growth rate of 10.1% over the five-year forecast period.1

Monetate, a leading provider of testing, targeting and personalization technology for online marketers, says that as the volume of online shopping continues to grow, ecommerce businesses must make it easy for customers to find and purchase what they are looking for. Creating a relevant and positive experience turns occasional visitors into frequent shoppers.

“Consumers now demand an online experience that is just as relevant as shopping in a store,” said Kurt Heinemann, Chief Marketing Officer, Monetate. “A successful merchandising strategy makes products easy to find, facilitates purchase decisions by providing targeted and relevant information, and guides shoppers through the checkout process as seamlessly as possible. Without adapting to these consumer expectations, brands risk losing screen-share to more engaging competitors.”

Monetate’s platform allows brands to quickly implement new campaigns and create online experiences that make it easy to find products relevant to their shopping experience. The company has identified ten proven ways for retailers to deploy an online merchandising strategy that drive results.

(Download The Ultimate Guide to Creating Merchandising Magic ebook)

1. Enable visual predictive search that features product images. This will guide visitors to the product they’re looking for, even if they’re unsure about a specific product name or spelling, and can help reduce the search failure rate.

2. Replicate the in-store experience by adding endcaps. In physical retail stores, endcaps are the most valuable real estate. Translate this practice to the online store by offering intelligent and relevant product recommendations in dynamic banners above the fold, making items easier to discover and purchase.

3. Choose your images wisely. Your main banner image, especially on a category page, should not make your product grid difficult to find. Don’t let curating hide other items that your visitors might want to buy.

4. Display product reviews, good and bad, prominently on your product page. Including negative reviews conveys authenticity and will improve visitors’ perception of your brand.

5. Badge your products to highlight key attributes of items that might not otherwise jump out to visitors. Target “New Products” for returning customers, “Top Seller” for first-time visitors, and “Staff Pick” or “Limited Edition” items to spark interest.

6. Use threshold countdowns to indicate the value that shoppers must add to their carts to receive a particular offer, like free shipping. This will facilitate purchase decisions and drive higher average order values by encouraging customers to meet the offer threshold.

7. Optimize the coupon box. Coupon code boxes can be an obstacle to conversion just as much as they can be a facilitator. To counteract abandonment, use the right solutions to automatically apply coupons for eligible visitors and hide the coupon box when possible.

8. Target cart abandonment by showcasing unpurchased items along with image thumbnails or “You Still Have Unpurchased Items” messages when visitors return to your site.

9. Highlight quick and easy alternative payment options to make customers more likely to complete the transaction. Enable express checkout and allow customers to complete their purchases using services that they’re already subscribed to or familiar with, such as PayPal.

10. Deliver product recommendations on the Thank You/Confirmation page. When the customer’s purchase is complete, there is no risk of derailing the checkout process, only an upside to showing more of what you have to offer.

(Download The Merchandiser’s Cookbook Whitepaper)

To learn more about how Monetate can help your business personalize the online experience for your customers to drive greater revenue, visit www.monetate.com.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Comcast, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Monetate’s solutions, which combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations, are used by global brands across a spectrum of industries. Monetate enables brands to use Big Data to increase conversions by creating a more relevant online experience.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215.987.4441

LaunchSquad for Monetate
Matt Calderone
212.564.3665
[email protected]

Central Desktop Makes Enterprise Cloud Collaboration Even Easier with OneLogin Integration

by OpenView

Central Desktop, a leading cloud-based collaboration platform company, today announced that its SocialBridge® solution now offers integration with OneLogin, the leading innovator in identity and management solutions in the cloud.

This integration provides SocialBridge users with easier access to the company’s enterprise collaboration platform while giving IT administrators a single point of control for managing users securely and efficiently across business tools.

“To keep up with the demands of today’s agile business environment, users within our enterprise customers are increasingly adopting various tools to get their jobs done – with or without IT involvement or approval. Meanwhile, the role of IT administrators remains around managing information risk and security while also being expected to drive adoption of standard tools,” said Arnulf Hsu, CTO and co-founder of Central Desktop.

“Our partnership with OneLogin demonstrates a win-win for our enterprise customers who have found it difficult to bridge the gap between end-users and IT administrators. OneLogin provides IT administrators with the control they need to maintain information security, oversight and governance while appeasing their users by allowing them to use newer tools.”

OneLogin’s Free Plan for SocialBridge is free for all of Central Desktop’s paid customers and gives IT administrators an easy and secure way to connect their Active Directory or LDAP server, which means a single point of control for managing users across various locations. This integrated solution also reduces time and cost to implement the SocialBridge platform with single sign-on and includes:

  • Instant on – OneLogin’s zero-configuration Active Directory Connector that can be installed in minutes with no server restarts or firewall changes
  • Single sign-on – OneLogin uses SAML to sign users into SocialBridge and other cloud applications, which eliminates passwords and the risk of phishing
  • Real-time Active Directory user sync – Automatic synchronization between Active Directory and OneLogin provides HR and IT teams with an effective kill switch for off-boarding
  • Reporting and analytics – OneLogin’s dashboard provides valuable data about SocialBridge application security and usage
  • Multi-factor authentication – Use OneLogin’s free smartphone app or a pre-integrated solution from Duo Security, RSA, SafeNet, Symantec or VASCO
  • SocialBridge on your iPad – Secure single sign-on to SocialBridge from your iPad

About OneLogin

OneLogin provides the fastest path to identity management in the cloud with an on-demand solution consisting of single sign-on, multi-factor authentication, directory integration, user provisioning, reporting and a catalog with thousands of pre-integrated applications, including AtTask, Box.net, DocuSign, EchoSign, Google Apps, LotusLive, NetSuite, Salesforce.com, SuccessFactors, WebEx, Workday, Yammer, Zendesk and ZScaler. OneLogin, Inc. is backed by Charles River Ventures. Free trial available at: www.onelogin.com | Twitter: @onelogin.

About Central Desktop

Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, Harvard University, the Humane Society of the United States, Netflix, the U.S. Department of Health and Human Services, Rhea + Kaiser, Upshot, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit http://www.centraldesktop.com.

Contacts

Intersect Communications for Central Desktop
Michelle Van Jura
Tel. 646-781-9323
[email protected]

Zmags Executive to Share Insights on Customer Experience Panel at JUMP London

by OpenView

Zmags, provider of commerce-enabled digital catalogs and publications, today announced its participation on the customer experience panel, “How do you deliver a more joined up customer experience?” at JUMP London.

The interactive session will help retailers and brands understand how to deliver a more cohesive customer experience to their customers across multiple on- and off-line channels.

Featuring industry experts with extensive experience in driving consumer engagement for retailers and brands, this panel will discuss how to create a “joined-up” customer experience to increase brand affinity. Attendees will also have the opportunity to learn about the challenges associated with this multi-channel approach through real-world case studies.

Who: Nick Evans, Account Director, ExactTarget
Geoff Wright, Vice President of European Sales, Zmags
What: ENGAGE Track Panel: “How do you deliver a more joined up customer experience?”
When: Wednesday, October 10, 2012
12:10 pm to 12:40 pm
Where: Old Billingsgate
1 Old Billingsgate Walk
London
EC3R 6DX
United Kingdom

To learn how commerce-enabled digital catalogs and publications can increase revenue and deepen brand affinity, and to see a demo of Zmags’ new offering Verge, stop by Booth #7 in the Exhibit Hall.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.

Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.

Contacts

fama PR
Keri Bertolino, 617-986-5007
[email protected]

First State Banks on Exinda to Assure Performance of Critical Applications

by OpenView

Exinda, a global provider of next-generation WAN optimization and application performance assurance solutions, today announced that Michigan-based First State Bank has implemented its Exinda Edge Suite to assure the performance of its critical financial applications and improve both the employee and customer experience at its 13 locations in Macomb County.

With Exinda, First State has experienced more than 40 percent performance improvement for critical applications across its network.

First State Bank required a cost-effective WAN optimization solution to provide customers at its branch offices the same level of service and user experience as at its Operations Center. After testing two competitive solutions, First State selected Exinda to help solve the performance issues it was experiencing with its critical customer-facing financial applications.

“Community banking is all about customer service, and it is critical that our applications perform at a high level across the enterprise,” said Tristan Smith, head of IT for First State Bank. “With Exinda in place, our employees are now able to provide a high level of customer support at all of our locations. Our T1 MPLS circuits are now performing like 3 Mbps circuits.”

One of First State’s applications, an image archival solution that allows bank employees to check signatures, and review archived statements and documents, was experiencing performance issues due to the increased bandwidth demand from other applications. With Exinda in place, this core application now loads in less than 30 seconds. “It has completely revolutionized the way our team is able to function,” Smith said. In its mortgage processing center, First State experienced similar slowed results with a mortgage application when flipping from page to page. With Exinda, this was reduced to 3 seconds per page.

First State Bank is now so confident in its network that it is looking to deploy new applications, such as virtual desktop infrastructure, as soon as 2013. “Prior to Exinda, bandwidth constraints began to limit adding new applications,” Smith said. “Exinda supports our goal to be an innovation leader.”

Exinda Edge is the first and only integrated WAN optimization suite designed specifically for branch networks. Exinda Edge delivers actionable performance insights, policy-based service level assurance, and profile-driven application optimization in an easy-to-use package across a variety of powerful hardware and virtual appliances. Exinda Edge not only offers traditional WAN optimization services, but also adds Internet traffic containment as well as user, application and other contextual bandwidth-allocation policies. More than 11,000 global branch offices now collaborate on the Exinda Branch Network.

About Exinda

Exinda is a proven global supplier of next-generation WAN optimization and application assurance solutions. The company has helped more than 2,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.

About First State Bank

First State Bank is headquartered in St. Clair Shores, Michigan. With over 94 years of service and $570 million in assets, First State Bank serves Macomb County with 11 branch offices located in Chesterfield Township, Clinton Township, Eastpointe, Macomb Township, Richmond, St. Clair Shores, Sterling Heights, Washington Township, and a Loan Center in Sterling Heights. For more information, please visit www.thefsb.com.

Monetate Signs Brooks Bell as First Certified Partner

by OpenView

Monetate, the leading testing, targeting, and personalization platform for online marketers, announced today that Brooks Bell, the leading optimization firm for enterprise-level clients, is the first firm to achieve Monetate Certified Partner status.

The newly launched Monetate Certified Partner Program allows Brooks Bell and other agencies and consulting firms to leverage the full power of the Monetate Platform, enabling them to quickly and easily deliver more relevant and profitable online experiences for their enterprise clients.

(How does Monetate work? Click here to see the Monetate overview video)

“There is a lot of momentum building around Monetate as they emerge as one of the leading testing, targeting and personalization services for online marketers in the enterprise space,” said Brooks Bell, founder and CEO at Brooks Bell. “With Monetate’s simple user interface and powerful capabilities, our teams can run tests faster and easier than ever before. This allows us to deliver an increase in winning campaigns, resulting in greater value for our enterprise clients.”

Monetate provides certification through an instructor-led curriculum covering topics such as behavioral targeting, advanced personalization, inbound channel optimization, A/B & Multivariate testing, dynamic content delivery and conversion optimization best practices. Certified partners receive ongoing training and support, exposure to Monetate’s product roadmap, and access to Monetate University, Monetate’s online training and support community.

(click here to download the 13 Website Testing Wins ebook)

“Our goal is to put the power of Monetate’s platform into the hands of the top user experience and creative agencies and consultants,” said Colton Perry, Vice President of Partnerships at Monetate. “Through our certification program, our partners will use Monetate to bring strategies to life and generate winning campaigns that create the best user experiences and revenue opportunities for their customers.”

For more information about partnering with Monetate, visit www.monetate.com/partners.

About Monetate

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Comcast, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

About Brooks Bell

Brooks Bell is the leading optimization firm focused exclusively on enterprise-level A/B split testing, targeting and optimization services. We help companies using enterprise-level testing platforms improve their on-site testing capabilities and scale their optimization practices. Our testing strategy results in data-driven company culture, more clarity about your customer needs, better UX and higher conversion rates.

For more information visit the Brooks Bell website at brooksbell.com or follow us on Twitter @BrooksBellInc.

Media Contact:

Marifran Manzo-Ritchie
Director of Corporate Communications
Monetate
[email protected]
215.987.4441

LaunchSquad for Monetate
Matt Calderone
212.564.3665
[email protected]

VersionOne to Host New York Agile Community at AgilePalooza

by OpenView

VersionOne, recognized by agile practitioners as the leader in agile management tools, today announced that it is bringing its popular AgilePalooza event to New York on October 12, continuing its support for the agile community.

A leading agile development community event series, AgilePalooza brings together internationally recognized agile coaches and trainers with local software professionals for an intense, one-day event focused on advancing agile methods. Through workshops and collaborative sessions, attendees are given the opportunity to sharpen their understanding of agile practices, as well as participate in an engaging Open Space session to improve their understanding of the agile mindset and the necessary cultural change. The keynote presentation, “Agile Teams, from Good to Great,” will be delivered by David Bulkin, agile coach and Certified Scrum Trainer at LitheSpeed.

About the Event

Who: Attendees will benefit from several educational sessions and workshops delivered by recognized and experienced agile experts, including:

David Bulkin

David is a well-known agile trainer, consultant, coach, speaker and writer with 25+ years software product development experience, and over a decade of agile experience across the entire value stream from product ideation to development. David has assisted over 50 teams and hundreds of individuals with the transition from predictive, plan-driven management to agile methods. As a Certified Scrum Trainer, David delivers Certified ScrumMaster, Certified Product Owner Training, Requirements Workshop, Team Workshop and other courses. David frequently presents at conferences including Agile 20xx, Scrum Gathering and AgilePalooza while blogging for LitheSpeed and serving as an agile editor at InfoQ. Read more about David’s experience here: http://lithespeed.wpengine.com/bio/david-bulkin-vice-president-of-training.

Alex Adamopoulos

Alex is an executive with more than 20 years of experience in global services organizations. He has extensive international experience with a deep understanding of culture, work and life ethics especially in relation to establishing alignment and crossing cultural barriers. Over the years, Alex has brought know-how and practical business experience to companies that want to excel and compete globally. With a focus on performance measurement, business value and bottom-line profitability, Alex has successfully applied working models and practices to accelerate the solutions and strategies of companies to drive results.

Satish Thatte

Satish Thatte, Ph.D. has over 30 years of experience in a variety of technology areas and management positions. His industry experience covers large, multinational companies (Texas Instruments, Bellcore and LG Electronics), as well as entrepreneurial companies and start-ups. He has extensive experience customizing and adapting agile software development methods in a number of companies to deliver client-specific IT services, as well as commercial software products. Dr. Thatte was the founder and CEO of New Synergy Group where he offered customized training, workshops, coaching and consulting services for software project management and product management. He serves as Agile / Lean coach and Product Consultant at VersionOne. Dr. Thatte is a Certified ScrumMaster, Certified Scrum Product Owner, Senior Member of the IEEE, and Member of the ACM.

Brian Wills

Brian Wills is a member of the Advanced Solutions Group for Cognizant Technology Services, the second-largest outsourcing company in the world. Brian has more than 25 years of coaching and development experience covering $400M worth of programs using agile, iterative, and waterfall approaches to large-scale application development and infrastructure projects. He specializes in agile coaching, mobility/tablet computing, and social networking programs using traditional and global delivery (onsite/offshore) models. Brian has demonstrated expertise in building high-performance teams and communicating across multiple levels of the enterprise, including CxO level, in the retail, financial services, media and entertainment, food processing and manufacturing, government, airline, travel, insurance, Internet, healthcare, defense, and manufacturing industries.

Stacia Viscardi

Stacia Viscardi has been teaching, coaching and mentoring agile teams for the past decade.  She helps people put on the “possibility glasses” in order to see and eventually realize modern knowledge work environments in which technical professionals are energized and excited about the products they are building. She has worked with companies like Cisco Systems, Martha Stewart Living, Primavera, DoubleClick, Google, Pitney Bowes, Washington Post and many others. Co-author of the Software Project Manager’s Bridge to Agility, Stacia has taught agile in 17 countries and is active in the Scrum Alliance as a Certified Scrum Trainer and trusted community advisor.

What: For $99 ($79 with the discount code MA-SAVE20 at checkout), attendees receive a full day of agile learning, lunch and the opportunity to participate in a beginner or advanced track. The beginner track is for those who are interested in agile fundamentals and engineering practices, while the advanced track is for those already working with agile who would like more insight into planning and managing multiple teams and projects.

Additionally, AgilePalooza’s innovative all-afternoon Open Space session provides attendees with great opportunities for learning through open dialogue with agile trainers and peers. For a full description of topics at this AgilePalooza please visit http://agilepalooza.com/NewYork2012/default.asp.

Who:  AgilePaloozas are ideal for team members of a practicing agile team or those considering a move to agile, including software project managers, program managers, PMO, developers, testers, business analysts, directors of development, IT, technology vice presidents, and CIOs.

Where: New York Marriott Downtown, 85 West Street at Albany Street, New York, NY 10006; (212) 385-4900.

When: Friday, October 12, 2012; 8:30 a.m. – 4 p.m. EDT

More: For more information on AgilePalooza New York, or to register, please visit: http://agilepalooza.com/NewYork2012/default.asp.

About VersionOne

VersionOne is recognized by agile practitioners as the leader in agile project management tools. By simplifying the planning and tracking of agile projects, we help teams deliver better software faster. Since 2002, companies such as Adobe, Boeing, bwin, Intuit, Lilly, Lockheed Martin, McKesson, Oppenheimer, Qualcomm, Sabre and Siemens have turned to VersionOne. Today more than 50,000 teams from around the globe use VersionOne. Agile Made Easier @ VersionOne.com.

Zmags to Speak at Internet Retailer’s Mobile Marketing & Commerce Forum

by OpenView

Zmags, provider of commerce-enabled digital catalogs and publications, today announced that Daren Tomey, Director, Enterprise Business Development, will be speaking at Internet Retailer’s Mobile Marketing & Commerce Forum(MMCF), being held October 8-10 in San Diego.

Daren will be joined by Scott Cohn, Vice President of Merchandising and Sales for BakersShoes.com, to discuss what retailers and marketers need to know about marketing and selling to the tablet shopper.

“What Retailers and Marketers Need to Know about the iPad”

With higher average order values than desktop e-commerce, tablet shoppers are among the most coveted of all digital shoppers. In this session, retailers and marketers will learn how to curate digital experiences for this fast-growing group of consumers. In addition, Zmags will unveil proprietary research on tablet shoppers’ expectations and plans for the holiday season.

Who: Scott Cohn, Vice President of Merchandising and Sales, BakersShoes.com
Daren Tomey, Director, Enterprise Business Development, Zmags
What: “What Retailers and Marketers Need to Know about the iPad”
When: Tuesday, October 9
1:30 – 2:15pm
Where: Manchester Grand Hyatt
One Market Place
San Diego

For more information on how commerce-enabled digital catalogs and publications can increase revenue and deepen brand affinity for tablet shoppers, please visit the Zmags website to learn about Verge.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.

Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.

Contacts

fama PR
Keri Bertolino, 617-986-5007
[email protected]