In this second post in a three-part series, entrepreneur and communications strategist Cheryl Conner continues her look at three companies succeeding with highly innovative content strategy. This week, she examines how InsideSales.com has become a forerunner in the changing sales market by parting ways with the traditional.
Cheryl Connor kicks off a three-part series highlighting some of the most innovative and successful examples of content strategy online by diving into inventory management solution Fishbowl and its focus on authentic thought leadership.