Marketing
How to Combine Paid Ads and Content Marketing to Drive Sales
Should my business focus on paid advertising or content marketing? This is a very common question from today’s marketers and...
by Eric Siu
Marketing
Keyword Research for B2B Brands
A great content strategy starts with keyword research. But not all keyword research is the same. Most of the guides...
by Eric Siu
Marketing
How to Integrate Sales & Marketing to Close More Deals
Marketing has funnels, sales has funnels, but customers? Customers don’t have funnels. Customers have journeys. While that journey might follow...
by Eric Siu
Marketing
14 Marketing Productivity Tools You Should Check Out in 2018
As marketers, we’re constantly trying to get the most bang for our buck, i.e. the highest ROI. That’s as true...
by Eric Siu
Marketing
How to Grow Your Email List Using Facebook
Facebook is one of the most undervalued platforms for B2B marketing. It gets overlooked because when many people think about...
by Eric Siu
Marketing
5 Ways B2B Companies Are Using Influencer Marketing to Get Customers
You might think that influencer marketing is just for consumer products, but even in a business, decisions are made by...
by Eric Siu
Marketing
4 Growth Opportunities Hidden in Your Google Analytics
You probably already know how awesome Google Analytics is. This freemium web analytics tool gives you tons of insight into...
by Eric Siu
Marketing
Analysis of 1 Million Backlinks: How Udemy, Airbnb, Heineken and More Get Millions of Site Visits Every Month
Search engine optimization is a crucial part of any company's success, but the good news is that you don't have...
by Eric Siu
Marketing
How B2B Companies Can Convert More Customers with Email
Most marketers still say that email delivers better ROI than other marketing channels: While that statistic speaks for marketers from...
by Eric Siu