Demand Generation
Three Keys to Building a Partner Portal to Reduce Churn
In my last blog post, I discussed how SaaS companies can leverage their channel partners to reduce customer acquisition costs....
by Jim Somers
3 Steps to Reduce CAC & Turn Channel Partners into a Force Multiplier
In a recent post, I put forth a long laundry list of channel metrics to monitor partner performance. Now, let's dive...
by Jim Somers
23 Metrics to Track for Real Insight into Your Channel Partnerships
Channel sales are notoriously challenging. Yet according to Accenture, over 70% of mid-sized to large high-tech enterprises depend on a network...
by Jim Somers