Marketing
Is Your Brand Global Ready? Four Keys to Creating Killer Global Content
Creating messages that resonate in one language is stressful enough, but that stress is amplified when you begin to add...
by Judd Marcello
Marketing
Stay on Target: How Star Wars Can Inspire International Growth
For most people who watch the original Star Wars movie, the heroes are Luke Skywalker, Han Solo, or Princess Leia....
by Judd Marcello
Marketing
Three Mobile Trends Affecting Your International Marketing Strategy
Canadian philosopher of communications Marshall McLuhan is famous for saying, “The medium is the message.” Which is to say, the...
by Judd Marcello