4 Tips for Tapping Into B2B Buyer Emotions

Did you know that for B2B buyers, personal value actually has 2x the impact of business value? Corporate Executive Board’s Karl Schmidt shares four ways to adapt your marketing accordingly by pushing the right emotional buttons.

by Karl Schmidt
The Real Power of Emotional Connections in B2B Marketing

Are you going about your B2B marketing all wrong? CEB’s Karl Schmidt explains why the real driving factors behind B2B buying decisions are far more personal and emotional than you think.

by Karl Schmidt