No matter how much they ask, you can’t give your users everything they want this holiday season. Learn how to prioritize and make a bigger impact by sussing out the “why” behind the “what”.

For growing software companies, building products that are designed to be everything to everyone is rarely an effective strategy. Instead, suggests Central Desktop VP of Products Kristy McKnight, SaaS businesses should be striving to achieve better focus on the segments or verticals that give them the best chance for long-term success.