MongoDB’s Laura Borghesi shares 3 critical ingredients for successfully pivoting from a wholly traditional marketing strategy to one that leverages PLG elements.
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Product-led growth (PLG) is an end-user-focused growth model that relies on the product itself as the primary driver of customer...
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Editor’s Note: As two investors keeping a close eye on the world of data, Kaitlyn Henry from OpenView and Sam...
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It feels like every other day there’s a new headline about another tech company’s round of layoffs or hiring freeze....
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The dominating force in the market right now is uncertainty. Inflation, wars, climate change, recessions—we've written before about how global...
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From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,...
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At a certain point, any successful product-led growth (PLG) business will need to embrace the enterprise. Eventually, breaking into the...
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