MongoDB’s Laura Borghesi shares 3 critical ingredients for successfully pivoting from a wholly traditional marketing strategy to one that leverages PLG elements.
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CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.
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What’s in store for B2B marketing in 2024. Marketing expert Jon Miller shares his eight game changing predictions here.
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With funding having slowed, hiring frozen, and budgets cut, SaaS sales leaders are on the hunt for advice for how...
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