VP Marketing & Business Development
Wootric
Wootric
We're all competing in the End User Era now. Investor Blake Bartlett coined the term "End User Era" to capture...
by Lisa Abbott
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Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
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How do you find and hire a sales leader who can thrive in today’s rocky selling environment. Expert Amy Volas lays it out here.
More HR & Leadership
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CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.
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ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
More Marketing
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With funding having slowed, hiring frozen, and budgets cut, SaaS sales leaders are on the hunt for advice for how...
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