Marketing
Watch
Webinar: Building Blocks: The Essentials of Community Building

Looking to gain a passionate following and build a lasting competitive advantage? Mackenzie Fogelson shares the basic keys you need to develop an engaged community of advocates who truly care about your brand.

by Mackenzie Fogelson
Marketing
3 Steps to Building a Vibrant Online Community for Your Business

Wolves roam in a pack. Owls collect in a parliament. But where can your business go to find the support it needs from like-minded customer groups and brand advocates?

by Mackenzie Fogelson
Marketing
Is Online Community Building Your Next Big Competitive Advantage?

Which would you rather do business with: a company that sees transactions, or one that sees relationships? Building an online community around your brand delivers more value to customers – and keeps them engaged for life. Community expert Mackenzie Fogelson explains how.

by Mackenzie Fogelson
Marketing
The Art of Building and Nurturing an Online Community

If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.

by Mackenzie Fogelson