Looking to gain a passionate following and build a lasting competitive advantage? Mackenzie Fogelson shares the basic keys you need to develop an engaged community of advocates who truly care about your brand.
Wolves roam in a pack. Owls collect in a parliament. But where can your business go to find the support it needs from like-minded customer groups and brand advocates?
Which would you rather do business with: a company that sees transactions, or one that sees relationships? Building an online community around your brand delivers more value to customers – and keeps them engaged for life. Community expert Mackenzie Fogelson explains how.
If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.