Don’t believe the hype. Content is not king. Content marketing expert Rex Hammock wants to shine the spotlight on the true driving forces behind the marketing throne.
by Rex Hammock
In this week’s Labcast, Rex Hammock, founder and CEO of content marketing and media company Hammock, Inc., discusses the role of content marketing in lead generation, the most effective types of content to turn market targets into leads, and why content is not, in fact, king.
by Rex Hammock