10 step approach to B2B Customer Segmentation [Infographic]
Customer segmentation is a critical component of a company’s go-to-market strategy. Identifying and prioritizing high value customer segments (and just as importantly, deprioritizing low value segments) enables you to maximize your impact by aligning marketing, sales and product resources. Seems simple, right? Yet, 62% of SaaS companies claim they lack alignment on their top customer segments.
If you fall into this group, we’ve put together 10 simple steps for you to successfully develop your customer segmentation strategy. Check out the full infographic below.
Want even more on B2B customer segmentation? Access our full guide here.
We’re at a pivotal time where businesses can truly effect positive change in the lives of their customers, especially as everyone navigates all of this uncertainty.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.