10 step approach to B2B Customer Segmentation [Infographic]
Customer segmentation is a critical component of a company’s go-to-market strategy. Identifying and prioritizing high value customer segments (and just as importantly, deprioritizing low value segments) enables you to maximize your impact by aligning marketing, sales and product resources. Seems simple, right? Yet, 62% of SaaS companies claim they lack alignment on their top customer segments.
If you fall into this group, we’ve put together 10 simple steps for you to successfully develop your customer segmentation strategy. Check out the full infographic below.
Want even more on B2B customer segmentation? Access our full guide here.
The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them.